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How to Fix Three Common eCommerce Problems
The document outlines three key challenges in growing an e-commerce business: increasing site traffic, improving conversion rates, and managing complex data. It provides strategies for boosting traffic through SEO, paid search, social media, and direct efforts, while also emphasizing the importance of clear navigation and effective calls to action for conversions. Additionally, it highlights the need for integrating multiple data sources systematically using modern solutions to simplify e-commerce management.
How to Fix Three Common eCommerce Problems
- 1. How to FixThree Common eCommerce Issues
- 2. Growing an eCommercebusiness is difficult. There are lots of problems you might have to deal with.
- 3. Everybody’s business is alittle different.
- 4. But, there arethree problems that every eCommerce business must learn to solve...
- 5. Problem #1: How doI get more traffic to my eCommerce site?
- 6. Focus on differentstrategies for the different types of traffic. • Organic Search • Paid Search • Social Media • Link Referral • DirectDirect traffic is when someone goes directly to your site by typing in the domain.
- 7. Increasing organic searchtraffic is all about search engine optimization...
- 8. • Only usethemes that create SEO- optimized HTML. • Build links to your site from other authoritative sites. • Research and target search keywords that are relevant to your business.
- 9. Learn more aboutsearch engine optimization at Moz.com. Beginner’s Guide to SEO
- 10. Increase paid searchtraffic by increasing your paid search budget and optimizing your ads.
- 11. Learn more aboutpaid search advertising at Wordstream’s PPC University. PPC University
- 12. Increase social trafficby building an engaged social media audience.
- 13. Learn more aboutsocial media strategy with the Social Pros podcast. Social Pros Podcast
- 14. Increase link referraltraffic by creating such good content that people want to link to it!
- 15. You can buildmore links by... • Answering relevant forum posts with links • Asking others for reviews or links • Starting an affiliate program
- 16. Increasing direct trafficby improving overall brand awareness & word of mouth.
- 17. If more peopleare going directly to your site it suggests that your brand’s recognition is growing.
- 18. Problem #2: How doI get more conversions (sales) from the traffic I have?
- 19. Make your siteless confusing... • Use a logical URL structure • Navigation should reflect URL structure • Display rich, informative product attributes • Every important page can be linked to
- 20. Use strong, clearcalls to action that tell your site visitor exactly what you want them to do.
- 21. Consider running A/Btests to measure different calls to action. • Optimizely • Convert.com • Adobe Target • Visual Website Optimizer
- 22. Improve your productdata... • Use consistent language • Stay true to your brand • Describe products in your customers’ terms
- 23. Try to meetthe same expectations you would for a shopper in your brick & mortar store.
- 24. Problem #3: How doI make sense of all of this data I have?
- 25. Managing data getscomplex when you... • Sell though multiple webstores • Sell from brick & mortar stores • Sell on marketplaces like Amazon • Sell to business customers
- 26. Decide where tomaster the 5 key types of data... ShippingInventory CustomerOrderItem
- 27. Choose best-of-breed point solutionsthat integrate using modern interfaces and APIs.
- 28. Consider a multichannel integrationplatform to connect those systems. This is what we do best!
- 29. eCommerce is complicated. Butit doesn’t have to be!
- 30. Learn how nChannelcan help you simplify eCommerce!