How to 3X Organic Traffic in 6 Months - Kevin Rowe, Rowe Digital

•

0 likes•306 views

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traffic from Google and Bing tends to be high converting with a lower cost per conversion. Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see: · What link building is and the risks associated with it · How link building can increase the value your content has to your marketing program · Types of link building to do and not to do

Marketing

KEYNOTE
Kevin Rowe@_kevinrowe | krowe@rowedigital.com
FOUNDER & CEO,
ROWE DIGITAL
NEW YORK, NY ~ MAY 8 – 9, 2017 | DIGIMARCONEAST.COM
#DigimarconEast
How to 3X Organic
Traffic in 6 Months

www.rowedigital.com PAGE 3@_kevinrowe | @rowedigital
Client Work

www.rowedigital.com PAGE 4@_kevinrowe | @rowedigital
In the Media

How to 3x Organic traffic
in 6 Months
We Will Discuss
• What is link building?
• How to increase content value with links
• Types of link building: do’s/don’ts

www.rowedigital.com PAGE 6@_kevinrowe | @rowedigital
snap shot

www.rowedigital.com PAGE 7@_kevinrowe | @rowedigital
snap shot

www.rowedigital.com PAGE 8@_kevinrowe | @rowedigital
What is Link Building?

www.rowedigital.com PAGE 9@_kevinrowe | @rowedigital
What are Links?

www.rowedigital.com PAGE 10@_kevinrowe | @rowedigital
What are Links?

www.rowedigital.com PAGE 11@_kevinrowe | @rowedigital
Why Links?
Your Content

www.rowedigital.com PAGE 12@_kevinrowe | @rowedigital
Link Trust

www.rowedigital.com PAGE 13@_kevinrowe | @rowedigital
Not Trusted

www.rowedigital.com PAGE 14@_kevinrowe | @rowedigital
Trusted

www.rowedigital.com PAGE 15@_kevinrowe | @rowedigital
Awesome Insights
Pages that rank have more a
higher PA than root domains
Homepages that rank have a
lower DA

www.rowedigital.com PAGE 16@_kevinrowe | @rowedigital
✔ Links pass authority from site to site
Google/Bing use links to evaluate
Links can be trusted or not trusted
Bad links hurt and good links help
THE Big Takeaways
✔
✔
✔

www.rowedigital.com PAGE 17@_kevinrowe | @rowedigital
Increases Content Value

www.rowedigital.com PAGE 18@_kevinrowe | @rowedigital
Maximize Traffic = High CTR?
Source: Advanced Web Ranking https://www.advancedwebranking.com/cloud/ctrstudy/

www.rowedigital.com PAGE 19@_kevinrowe | @rowedigital
What it Takes
Links
70%
Content
30%

www.rowedigital.com PAGE 20@_kevinrowe | @rowedigital
snap shot
Traffic Changes

www.rowedigital.com PAGE 21@_kevinrowe | @rowedigital
The 30%: Keywords
High Volume
Low Competition

www.rowedigital.com PAGE 22@_kevinrowe | @rowedigital
The 30%: The Content
Research ranking content
Make it better

www.rowedigital.com PAGE 23@_kevinrowe | @rowedigital
Your Content

www.rowedigital.com PAGE 24@_kevinrowe | @rowedigital
Trusted Links

www.rowedigital.com PAGE 25@_kevinrowe | @rowedigital
The 70%: Generate Links

www.rowedigital.com PAGE 26@_kevinrowe | @rowedigital
✔ Goal is traffic and high CTR = > traffic
Links are Crutial
Find high search & low competition keywords
Maximize link with a min DA of 20
THE Big Takeaways
✔
✔
✔

www.rowedigital.com PAGE 27@_kevinrowe | @rowedigital
Link Building: Do’s & Don’ts

www.rowedigital.com PAGE 28@_kevinrowe | @rowedigital
Do’s
Contribute to blogs
Provide free products
Build relationships
Find Guest Posts
Online PR

www.rowedigital.com PAGE 29@_kevinrowe | @rowedigital
Don’ts
Use PBNs
Comment links
Buy links
Focus on more low quality
DA < 20

KEVIN ROWE
Founder & CEO
ROWE DIGITAL
607.373.9351
@_kevinrowe
krowe@rowedigital.com
www.rowedigital.com

How to 3X Organic Traffic in 6 Months - Kevin Rowe, Rowe Digital

You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The traffic, leads and sales are just not coming in. How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast? This session will show you several ways you might be wasting time, money and resources and what to do about it so you can succeed. Join this session to learn: How to nail a short, yet effective strategy How the right title and topic can make all the difference Content you are not producing but should Your optimization checklist

Attracting Actionable Audiences - Martin Weinberg, SEMrush

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Do You Understand Your Buyer’s Journey? Your Competitors Do! - Arnie Kuenn, V...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? In this session, you will learn: • How to move your prospect from awareness to consideration to decision • The best types of content to create for people AND search engines • How to produce the right content -- even if you think your business is boring! • How traditional and digital marketing can be combined and leveraged to work better together than individually

Do You Understand Your Buyer’s Journey? Your Competitors Do! - Arnie Kuenn, V...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Webinar: Using Social Amplification to Get Your Brand Heard

gShift

In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy. We review: 1. What is social amplification and why is it important to your brand strategy 2. How to identify and engage influencers 3. Using digital events to build your brand authority and drive user engagement 4. How to manage promotions properly for social marketing

Welcome to the Funnel: We've Got Leads and Names

Kapost

1015 1100 track2-tradgett

Rising Media, Inc.

Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations

gShift

Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary! In this 30 minute webinar, we review: -How to build an advertising campaign to compliment your digital marketing content. -Different strategies on increasing visibility with both traditional and digital media. -Using public relations to facilitate media relationships and guide the direction your digital messaging.

Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to. This presentation covers: - Influencer marketing overview – the who, what, where and why - Starting an influencer campaign – setting goals, identifying audience, keywords and content - Building a content campaign – building strategy, setting timelines, finding and engaging with influencers - Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares

Keeping Tabs on the Competition in gShift

gShift

SEO trends for 2018

Smart Insights

Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...

Meredith Oliver

Proven Local Marketing Strategies to Drive Customer Experience & ROI

Search Engine Journal

Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI? In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences. You will learn: - Strategies to get customers back into stores. - Top-performing CTAs for hyperpersonalized ads. - How to implement geofencing marketing on Facebook. - Targeting tactics to retain customers and win market share. - How successful brands use geofencing to create exceptional experiences and drive ROI. Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.

1300 1345 track2-galperina

Rising Media, Inc.

Social Selling: Engaging Today's Buyer

Marketo

With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.

Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Camp...

Kapost

Content: Optimizing the Events ChannelKapost

Whittier College: Managing Your Digital Brand

Jascha Kaykas-Wolff

From Startup to IPO: How Marketo Drives Growth with Content

Kapost

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...

Uberflip

Blue dress product slides 1Blue Dress® Internet Marketing

1105 1150 track1-glazer

Rising Media, Inc.

Who are White Hat Media?

White Hat Media

Selling Content Marketing to Your CFO

Percussion Software

Building the Customer Journey - Matt Lattanzio, Weight Watchers Canada

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leveraging Mobile Apps as a Marketing Channel

Marketo

Five Content Marketing Actions You Can Take Now to Improve Your SEO

Percussion Software

Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.

5 Tips to Harness The Power Of Coupons In The US Market

Affiliate Summit

The Rise of Chatbot Marketing: What Digital Marketers Needs to Know - Arvell ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

By early 2016, messaging apps surpassed social networks for the most time spent online. As the attention and behavior of consumers shift, so must the efforts of the savvy marketer. To access the attention on messaging services, major plaforms like Slack and Facebook are allowing businesses to enter into their services via chatbots. Within just a couple years, dozens of easy to use chatbot building platforms are available. These chatbots allow non-programming marketers to automate conversations, generate leads, solve problems and transact purchases. Arvell Craig will share what every digital marketer should know and do right now to add chatbots to their marketing stack.

Moving from Transactions to Relationships - Laura Burrus, Zoho CRM

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

On average, we spend 4.4 hours of our leisure time in front of screens each day and 90% of all media interactions are screen based. Your customer wants a seamless experience and a relationship with you. So, how do we successfully engage our customers and be within their reach at all times? Because, if you're not in front of them, your competitor will be. In this session you'll learn: - What's important in developing an omni-channel strategy - Why it really starts with understanding your customer - What tools you need to manage an omni-channel strategy - The best ways to win at omni-channel

What's hot

Getting Started with Influencer Marketing

gShift

Keeping Tabs on the Competition in gShift

gShift

SEO trends for 2018

Smart Insights

Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...

Meredith Oliver

Proven Local Marketing Strategies to Drive Customer Experience & ROI

Search Engine Journal

1300 1345 track2-galperina

Rising Media, Inc.

Social Selling: Engaging Today's Buyer

Marketo

Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Camp...

Kapost

Content: Optimizing the Events ChannelKapost

Whittier College: Managing Your Digital Brand

Jascha Kaykas-Wolff

From Startup to IPO: How Marketo Drives Growth with Content

Kapost

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...

Uberflip

Blue dress product slides 1Blue Dress® Internet Marketing

1105 1150 track1-glazer

Rising Media, Inc.

Who are White Hat Media?

White Hat Media

Selling Content Marketing to Your CFO

Percussion Software

Building the Customer Journey - Matt Lattanzio, Weight Watchers Canada

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leveraging Mobile Apps as a Marketing Channel

Marketo

Five Content Marketing Actions You Can Take Now to Improve Your SEO

Percussion Software

5 Tips to Harness The Power Of Coupons In The US Market

Affiliate Summit

What's hot (20)

Getting Started with Influencer Marketing

Keeping Tabs on the Competition in gShift

SEO trends for 2018

Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...

Proven Local Marketing Strategies to Drive Customer Experience & ROI

1300 1345 track2-galperina

Social Selling: Engaging Today's Buyer

Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Camp...

Content: Optimizing the Events Channel

Whittier College: Managing Your Digital Brand

From Startup to IPO: How Marketo Drives Growth with Content

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...

Blue dress product slides 1

1105 1150 track1-glazer

Who are White Hat Media?

Selling Content Marketing to Your CFO

Building the Customer Journey - Matt Lattanzio, Weight Watchers Canada

Leveraging Mobile Apps as a Marketing Channel

Five Content Marketing Actions You Can Take Now to Improve Your SEO

5 Tips to Harness The Power Of Coupons In The US Market

Viewers also liked

The Rise of Chatbot Marketing: What Digital Marketers Needs to Know - Arvell ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Moving from Transactions to Relationships - Laura Burrus, Zoho CRM

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Knockout Punch: Traditional VS Social Marketing - Brian Cristiano, BOLD World...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Traditional advertising still outweighs social media when it comes to marketing spend – does that mean traditional has more value, or will social win by knockout? Brian Cristiano, CEO of the Manhattan based sports ad agency, BOLD Worldwide dig into the reality in an unapologetic, energetic keynote that uncovers the real value of each and what marketers can do to have a real advantage.

Instagram Killed The Television Star - Matt Britton, Crowdtap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times. Audience takeaways: - The coming phases which will signal the end of Television 1.0 - Where advertisers will look next for critical mass - The role of celebrities and influencers across the spectrum in receiving the torch - The massive impact of Live streaming on platforms like Instagram - Best practices for leveraging these changes to propel your brand forward

2017: The Year of Tough Choices - Michael Brenner, Marketing Insider Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How the world's most successful marketers decide what to create, where to distribute it, and how to measure it. Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business? It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how? In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer. You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact. Are you ready to rethink your 2017?

Turning Ranters into Ravers with Social - Yoli Chisholm, Microsoft

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media has put the customers in charge and presented them with many opportunities to share the challenges they are having with your product or service. This presents an opportunity for companies to engage directly with their customers and find creative ways to problem solve. But how do you turn a customer who is upset with you into a fan? At Microsoft we work through social to do the hard job of turning frustration into delight and we'll share the tactics and tools we use to do that.

The Rise of Chatbot Marketing: What Digital Marketers Needs to Know - Arvell ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Sprinting Your Way to Bolder Digital Marketing Innovation - Julia Macalaster,...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast forwarding your development process and quickly getting consumer reactions to your prototype.

The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus. But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely? In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to: • Anticipate the customer’s actions • Reset unbalanced business relationships • Start new business relationships on the right foot • Play a smarter sales game and win more business You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.

An Insider's Look at Organic & Paid Social Media - Brian Cristiano, BOLD Worl...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Facebook and Twitter have existed for more than a decade. Snapchat recently went public. And everyone from your 13-year-old niece to your boss is on Instagram. Everyone knows brands must be on social media for their marketing—but do they actually know how to use it properly? Is traditional media really dead, and is social still growing? Brian Cristiano, CEO of the Manhattan-based sports ad agency BOLD Worldwide will break down the difference between organic and paid social media for brands. Rob Cressy, founder of Bacon Sports, and Heather Meyer, Director of Partnership Development at Navigate Research, will join Brian to dig into the reality in an unapologetic, energetic panel about how marketers can leverage both organic and paid social media marketing.

How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brands are facing some of their greatest challenges trying to reach an ever elusive customer base across the cluttered digital landscape. But those same brands have one of the greatest opportunities as well. Using the mobile channel to engage customers and reward loyalty is much more than tracking points or purchases. Location, customer data, buying history, social influence are just a few areas mobile loyalty is going. In this keynote Ron Cariker will present some of the latest innovations in mobile loyalty and share real use cases in action from one of the most well-known global brands, Harley-Davidson.

Why it Pays to Be Likeable - Dave Kerpen, Likeable Local

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Viewers also liked (12)