Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
O que blockchain, e-commerce, mobile, AI/AR tem a ver com QR Code? Tudo e mais um pouco :)
Vou mostrar alguns que acredito que sejam cruciais para os negócios de hoje.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
GoRockford Simpleview Presentation SoMeT13US Bridget French
How to Combat Destination Stereotypes through Digital Marketing, presented by Ryan George, CEO, Simpleview, and Bridget French, Director of Marketing & Public Affairs at Rockford Area Convention & Visitors Bureau
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
O que blockchain, e-commerce, mobile, AI/AR tem a ver com QR Code? Tudo e mais um pouco :)
Vou mostrar alguns que acredito que sejam cruciais para os negócios de hoje.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
GoRockford Simpleview Presentation SoMeT13US Bridget French
How to Combat Destination Stereotypes through Digital Marketing, presented by Ryan George, CEO, Simpleview, and Bridget French, Director of Marketing & Public Affairs at Rockford Area Convention & Visitors Bureau
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Times Era is a web portal for providing trending news across the globe. This one covers all politics, lifestyle,and motivation. this the way How will I establish times era proper in the media industry?
Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.
We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.
Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Times Era is a web portal for providing trending news across the globe. This one covers all politics, lifestyle,and motivation. this the way How will I establish times era proper in the media industry?
Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.
We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.
Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Storie dalla Rete [Al femminile] due testimonianze di chi ha ha lanciato un Business grazie al Digitale e chi, invece, il Digitale lo usa per lavoro, tutti i giorni.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Guadagnare con il Social Care. Tips per gestire efficacemente l’assistenza ai clienti tramite i social network.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Farsi trovare e conquistare a tutti i livelli della comunicazione online.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Diversificare gli approcci e identificare le richieste per massimizzare la collaborazione con i brand.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Come sfruttare il branded content modellandolo, finalmente, sui social live.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
La strategia del Live Tweeting: l’evento nell’evento.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
L’importaza del branding su Youtube. Consigli e metodi per conquistare il proprio pubblico e farlo ritornare sul nostro canale.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Le ultime novità e gli aggiornamenti per fare Marketing su Facebook. Il social network più utilizzato da aziende e professionisti.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Come connettere efficacemente le storie di un brand alle vite delle persone.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Come comunicare la tua Unique Value Proposition sul (e grazie al) web.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Seo in 2016 Mobile Trends di Aleyda Solis
1. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
SEO IN 2016
MAKING THE MOST OUT OF THE MOBILE OPPORTUNITY
2. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
I SPEAK
I DO SEO
ORAINTI.COM
I WRITE
I’M ALEYDA SOLIS Hi #DigitaleRosa
@ALEYDA
I SHARE
#seotrends2016 at #digitalerosa in rimini by @aleyda from @orainti
3. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
In 2016 Google’s organic search results are
(almost) not like this anymore…
4. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
But like this! Multi-device, multi-platform, with snippets…
SNIPPETS
CARROUSELS
MULTIDEVICE MAPS
ANSWERS + KNOWLEDGE GRAPH
5. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
https://getstat.com/blog/featured-snippets/
in a growing number of SERPs
6. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
With more searches happening in mobile thank desktop…
7. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Google is continuously evolving, even using a machine learning artificial
intelligence system to provide more relevant search results.
9. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
And although there are many trends and opportunities… The ones
revolving mobile are HUGE, so let’s focus on them today!
10. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Let’s focus on solving those issues directly related to the
one causing the biggest conversion problems
11. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Starting with those related to targeting the right queries
and offering the relevant mobile content & functionality
12. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Verify which queries are providing more impressions
from mobile vs. desktop but with worse CTR…
Google
Search
Console
13. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Expand with the queries that your competitors & industry
leaders are targeting with mobile that you still aren’t
Sistrix
14. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Identify & target those mobile queries patterns with a growing
search trend with your mobile content & functionality
15. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Leverage also your app related searches from your
Web and create landing pages that target them
keywordtool.io
NO
17. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Validate the SERPs for your top identified mobile queries to also identify
the existence of functionalities to leverage in the optimization process
App
Indexing
Maps
Results
AMP News
Carousels
App
Packs
18. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Use Google’s Chrome Mobile Emulator & RankTank
Mobile Friendly Site Test SERP Tool to do it
https://www.ranktank.org/mobile-friendly-serp-testing-tool/
19. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
What if you identify that your mobile queries are highly specific and different
to your desktop ones? A dynamic or parallel mobile might be better
RESPONSIVE
DYNAMIC
PUBLISHING
PARALLEL
MOBILE
VERSION
https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
20. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Like this you’ll be able to provide a highly
targeted mobile experience & information!
21. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
… and beyond targeting and featuring the right content:
Which other optimization actions you should prioritize?
22. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
GOOGLE
SEARCH
CONSOLE
Identify which are the pages with more mobile
visibility that have lower CTR & Rankings
23. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
GOOGLE
ANALYTICS
Which of the pages with highest mobile traffic have
higher bounce rate & lower conversion rate?
24. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Export them and use URLProfiler to verify for all of these pages
their mobile friendliness & speed performance
URLPROFILER
25. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
You’ll be able to target those pages with highest mobile impact
that have most important mobile & speed issues
mobile optimization
mobile speed
26. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
And easily verify which are those resources
causing issues in each one of them
webpagetest.org
27. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Do you have a news site or blog? Then AMP will also help to not
only improve your performance but also search results visibility
https://firebase.google.com/docs/app-indexing/#implementation_path
28. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
You create a simpler & highly “optimized” Web structure
under /amp/ that will be delivered although is canonicalized
29. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
It might be initially tricky to implement because of the need of structured
data and resources declaration compliance. Use these tools to verify!
https://www.ampproject.org/docs/guides/validate.html
30. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
And to install with Wordpress check out these plugins!
31. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
If you have an app, you should also refer directly to your
Mobile app presence from your results with app indexing
http://googlewebmastercentral.blogspot.com/2015/04/
drive-app-installs-through-app-indexing.html
32. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Establish an association between your app & Web and verify & monitor
the app indexation implementation with the search preview & GSC
33. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
And generate more visits & installs of your
app from mobile search results
34. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
… without forgetting to continue referring from your
Mobile Web with app banners (avoiding interstitials)
https://developer.apple.com/library/mac/documentation/AppleApplications/Reference/
SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html
NO
YES
35. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
By implementing all these, you’ll be able to profit from
todays’ mobile search opportunities & trends
Mobile Web
validation
Mobile Web
performance
AMP
Mobile
Content
App
Indexing
App Landing
Pages
Structured
Data
36. #seoin2016 at #digitalerosa in rimini by @aleyda from @orainti
Improving not only your mobile visibility & traffic… but conversions