The document discusses the shift from traditional marketing to a consumer-controlled landscape where people engage with content they are passionate about. It emphasizes the need for brands to create shareable and engaging strategies that go beyond simple social media campaigns. Episodius, a next-generation marketing agency, aims to help brands connect with consumers through innovative marketing strategies and content.

1. LIKE & SHARE M A R K E T I N GRoger CusaCEO – EpisodiusApril 2011info@episodius.comwww.episodius.com

2. T R A D I T I O N A LMARKETINGIS DEADIn theexpanding media universe, peoplechoosewhen, whereand whattowatch. Consumers are in control.And theychoosetoengage & share withwhattheyfeelpassionateabout.

3. E V E NSOCIAL MEDIAIS DEAD…ifyoutreat social media merely as a Facebook campaign. Social media isnotabout internetcampaigns, itwould be toolimited.Social media isabouts-h-a-r-i-n-gwithwhatpeople are passionateabout.

4. P E O P L EENGAGE & SHAREWITH WHAT THEY LIKE

5. P E O P L EDON’T ENGAGE & SHAREWITH WHAT BRANDS TELL THEM

7. liveeventsWebSeriesviral videosMusicMobile appssportsOnline Games …

8. Therefore…B R A N D SS H O U L D C R E A T ESTRATEGIES & CAMPAIGNSTHAT PEOPLE LIKE & WANT TO SHARE

9. TV COMMERCIALS

10. STREET MARKETING

11. VIRAL VIDEOS

12. VIDEOCLIPS

13. APPS

14. BILLBOARDS

15. THINK OUT OF THE SOCIAL MEDIA TOOL BOX

16. START THINKING IN CREATING THINGSTHAT PEOPLE LIKE AND WANT TO SHARE

17. Episodius is a nextgeneration marketing agencyWehelpbrandsconnectwithconsumersbycreating: + Marketing Strategies & Campaigns+ Content (BrandedEntertainment, Apps, etc.)+ Online CommunitiesRoger CusaCEO – EpisodiusApril 2011info@episodius.comwww.episodius.com