Like & Share Marketing
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Introducing to the world the next generation marketing, Like & Share Marketing. A concept created by Roger Cusa, CEO of Episodius.
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Presentation from the International Journalism Festival 2015 in Perugia.
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These slides were used as an introduction to a panel discussing the various ways on how to use data:
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Like & Share Marketing
- 1. LIKE & SHARE M A R K E T I N G Roger Cusa CEO – Episodius April 2011 info@episodius.com www.episodius.com
- 2. T R A D I T I O N A L MARKETING IS DEAD In theexpanding media universe, peoplechoosewhen, where and whattowatch. Consumers are in control. And theychoosetoengage & share withwhattheyfeelpassionateabout.
- 3. E V E N SOCIAL MEDIA IS DEAD …ifyoutreat social media merely as a Facebook campaign. Social media isnotabout internet campaigns, itwould be toolimited. Social media isabout s-h-a-r-i-n-gwithwhatpeople are passionateabout.
- 4. P E O P L E ENGAGE & SHARE WITH WHAT THEY LIKE
- 5. P E O P L E DON’T ENGAGE & SHARE WITH WHAT BRANDS TELL THEM
- 7. liveevents WebSeries viral videos Music Mobile apps sports Online Games …
- 8. Therefore… B R A N D S S H O U L D C R E A T E STRATEGIES & CAMPAIGNS THAT PEOPLE LIKE & WANT TO SHARE
- 10. STREET MARKETING
- 11. VIRAL VIDEOS
- 12. VIDEOCLIPS
- 13. APPS
- 14. BILLBOARDS
- 15. THINK OUT OF THE SOCIAL MEDIA TOOL BOX
- 16. START THINKING IN CREATING THINGS THAT PEOPLE LIKE AND WANT TO SHARE
- 17. Episodius is a nextgeneration marketing agency Wehelpbrandsconnectwithconsumersbycreating: + Marketing Strategies & Campaigns + Content (BrandedEntertainment, Apps, etc.) + Online Communities Roger Cusa CEO – Episodius April 2011 info@episodius.com www.episodius.com