This document analyzes the digital marketing performance of Pizza Hut. It finds that Pizza Hut's website and mobile performance is good, with high scores for page load speed, size, and requests. While the security and search engine optimization are also strong, there is still room for improvement on the global and country ranks. The analysis of social media presence and sentiment finds that Pizza Hut is very active across platforms like Instagram, Twitter, and YouTube, and receives many positive mentions and reviews online.

1. Digital marketing analysis on Pizza Hut
Submitted by:
Pravin Kumar Ojha
19DM142
Sec-B
Under the guidance of
Prof. Krishna Akalamkam
(Asso. Proffesor)
INTRODUCTION
Pizza Hut is an American restaurant brand.Pizza Hut was established in
1958 Kansas by DAN and FRANK.Pizza Hut works on American and Italian
menu. It is known for pizza ans pasta.Pizza Hut around more than 19000
restaurants.

2. As we can see that the overall performanceof pizzahutsite is very good.If we
talk about about the performanceof page it is 90 percent which shows that
page is functioning is very well.Its mobile functioning is 100 percentthat a
clear indication of their focus on mobile user.Itmeans that company made this
page specially after taking clear of mobile application.Itis one of the best
application of mobile.
Search engine optimization basically shows that how fastyour page is shown
on searching.Pizzahuthas 20 out30 points.Which means it is good,woking
properly but they should can increasetheir SEO power and can reduce extra
time of searching.
The best part of pizzahutsite is its security.Itis 10 out of 10.Which means
there is no security breach.Their is full privacy of customer data and their
information.

3. 1-Pagesize is 157 kb which is basically prepared according to mobile use.
2-Morefiles creats moreconfusion.Files should be systematic and easy to use.
3-Pageshould be load in 3 seconds.pizzahut is timing is less than that which is
a good thing.
Main rank is category rank.Itdefines the quality of searching and quality of
productavailable on that site is 344.This rank is very good is take overall
analysis.Country rank below fivethousand is a good sign.Itshows thedemand
of that site.Global rank is satisfactory.They should work on globalrank.

4. Traffic overview in the last six months has fluctuated three times.But the
overall changes is within 15 percent.This shows the demand of pizzahut has a
inelastic.
Averagetime per page and averagevisit duration shows thetime taken to
order the pizza and number of pages to reach the order point.
India havehighest traffic 95 percent.And after that USA is on second number
with around 3 percent.Traffic shows thevisiters of your page.Pizzahuthas a
large number of visitors in India.

5. Pizzahuthas highest visitors from online searches that means people have a
awareness of the product.Second is display search .Itshows pizzahutspends
on advertisement so that customer click from that page shows on
othersites.Third is direct search means search fron URL.Itmeans pizzahut
reminded customers abouttheir productand gives offer to old customers so
that they usethat URL for offer.
Organic search is withoutpaid.Ithas 65 percent organic search that means
customer is already aware of the product.34 percentis paid which means
pizzahutcare about advertisement.Peopledirectly searches pizzahutsite to
see theur produtand less people searches pizzahutnear me.

8. INSTAGRAM

9. TWITTER

10. YOUTUBE

15. SENTIMANTE ANALYSIS
1-Mention is increased by around 900 percent which means it is mentioned at
various places.Itshows its reach to customer.
2-Socialmedia reach is become double that a good sign for company.Customer
is posting their postand also mention company name.
3-Interaction is also increased by around 430 percent.Pizzahutis in touh with
customer and taking their views.And responding to their positive and negative
review.
CONCLUSION
Pizza Hut performance,mobile and security is performing very well.Its SEO is
also good but they should on this.Page size,Page request and page speed is
also well on all the measures.Globalrank,country rank and category rank is can
be increased slightly.Pizza Hut is very active on social neytworks also.It is in
trend time to time.From the sentimante analysis we can see that Pizza Hut is

16. very active and serious about it.Their is a positive review about Pizza Hut on
social media.
REFERENCE
1-SimilarWeb
2-Webside Grader
3-Rival IQ