The document discusses the release of a teaser trailer for the film 'The Wolverine' on Vine and its significant social media impact, highlighting that it was shared over 7,500 times on Twitter. Key influencers, especially Hugh Jackman and James Mangold, played a critical role in amplifying the trailer's reach, which totaled over 22 million people across 88 countries. It emphasizes the importance of leveraging emerging platforms like Vine for brand marketing and analytics.

1. B RA N D S O N V I N EB RA N D S O N V I N E
T H E WO LV E R I N E R E P O R TT H E WO LV E R I N E R E P O R T
PRESENTSPRESENTS

2. F I R ST T RA I L E R O N V I N EF I R ST T RA I L E R O N V I N EF I R ST T R A I L E R O N V I N EF I R ST T R A I L E R O N V I N E
B AC KG R O U N DB AC KG R O U N D
On 25 March 2013, Director James Mangold and
MTV released a teaser trailer for the film ‘The
Wolverine’ on Vine.
The trailer would eventually be shared on Twitter
over 7500 times.
Using the tools we’ve built for BRANDS ON VINE –
we tracked and monitored how The Wolverine
Vine trailer was shared, and who was sharing it.
On 25 March 2013, Director James Mangold and
MTV released a teaser trailer for the film ‘The
Wolverine’ on Vine.
The trailer would eventually be shared on Twitter
over 7500 times.
Using the tools we’ve built for BRANDS ON VINE –
we tracked and monitored how The Wolverine
Vine trailer was shared, and who was sharing it.

3. I N S I G H TSI N S I G H TSI N S I G H TSI N S I G H TS
6 S E CO N D S6 S E CO N D S
2 5 M A R - 3 0 M A R 2 01 32 5 M A R - 3 0 M A R 2 01 3
8 8 CO U N T R I E S8 8 CO U N T R I E S
6 , 576 M E N T I O N S6 , 576 M E N T I O N S
2 , 5 97 FAVO R I T E S2 , 5 97 FAVO R I T E S
5 , 6 3 2 R E S H A R E S5 , 6 3 2 R E S H A R E S
TOTA L R E AC H – 2 2 , 9 1 0, 5 2 0 P E O P L ETOTA L R E AC H – 2 2 , 9 1 0, 5 2 0 P E O P L E

4. S O C I A L S H A R I N GS O C I A L S H A R I N G
T W E E TS P E R H O U RT W E E TS P E R H O U R
1000
180
30
5
0
0 hr
25 Mar 26 Mar 27 Mar 28 Mar 29 Mar 30 Mar 31 Mar
+30 hrs +60 hrs +90 hrs +120 hrs
PEAK SHARING
50 per minute

5. G LO B A L R E AC HG LO B A L R E AC H
M A R 2 5M A R 2 5
Mexico
UK
12%
11%
France
Brazil
8%
6%
Canada
Spain
5%
4%
UK
France
13%
8%
Japan
India
5%
4%
Canada
Spain
4%
4%
UK
Japan
16%
9%
Spain
AUS
6%
6%
Brazil
Canada
4%
4%
Mexico
UK
13%
10%
Japan
AUS
9%
5%
Canada
Italy
5%
4%
Mexico
Japan
9%
9%
UK
Turkey
7%
7%
Spain
France
7%
7%
Mexico
Brazil
20%
20%
Spain
Italy
10%
5%
India 5%
M A R 2 6M A R 2 6 M A R 2 7M A R 2 7
M A R 2 9M A R 2 9M A R 2 8M A R 2 8 M A R 3 0M A R 3 0
USA 30%
USA 18%
USA 23% USA 18%
USA 16% USA 24%

6. M O ST S H A R E DM O ST S H A R E DM O ST S H A R E DM O ST S H A R E D
1 5 91 5 91 5 91 5 9M T V
N E WS
M T V
N E WS
1 , 3 0 41 , 3 0 41 , 3 0 41 , 3 0 4
JA M E S
M A N G O L D
JA M E S
M A N G O L D
707707707707
WO LV E R I N E
M OV I E
WO LV E R I N E
M OV I E
2 ,7 1 12 ,7 1 12 ,7 1 12 ,7 1 1
H U G H
JAC K M A N
H U G H
JAC K M A N
Of the Vines that were directly shared by their
followers– Hugh Jackman had more people
sharing his announcement of the Wolverine Vine
trailer than all of the other accounts combined.
Of the Vines that were directly shared by their
followers– Hugh Jackman had more people
sharing his announcement of the Wolverine Vine
trailer than all of the other accounts combined.

7. K E Y I N F LU E N C E R SK E Y I N F LU E N C E R SK E Y I N F LU E N C E R SK E Y I N F LU E N C E R S
1 0 01 0 01 0 01 0 0
75757575
5 05 05 05 0
2 52 52 52 5
T I M E S
R E S H A R E D
T I M E S
R E S H A R E D
Number of followers doesn’t always
correlate to how influential someone is.
We saw a few individuals who had as
many people sharing their post as some
of the big corporate accounts.
Number of followers doesn’t always
correlate to how influential someone is.
We saw a few individuals who had as
many people sharing their post as some
of the big corporate accounts.
JOSH HOROWITZ
49,665 followers
JOSH HOROWITZ
49,665 followers
MATT PARK
1,539 followers
MATT PARK
1,539 followers
AUDREY FLEURY
3,043 followers
AUDREY FLEURY
3,043 followers
CINÉPOLIS
875,188 followers
CINÉPOLIS
875,188 followers
COMIXOLOGY
36,829 followers
COMIXOLOGY
36,829 followers
AMC THEATRES
36,829 followers
AMC THEATRES
36,829 followers

8. K E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N S
F E AT U R E D BY S O M E O F T H E TO P
S I T E S O N T H E W E B
F E AT U R E D BY S O M E O F T H E TO P
S I T E S O N T H E W E B

9. 1 .1 . 2 .2 .
S U M M A RYS U M M A RYS U M M A RYS U M M A RY
Coordinate publication and
distribution of your vine with key
stakeholders in order to share with
their own personal networks.
Hugh Jackman and James Mangold received more
shares than all others combined. This a powerful
and authentic endorsement which emphasises the
importance of human communications in brand
marketing as people share experiences with
people.
Coordinate publication and
distribution of your vine with key
stakeholders in order to share with
their own personal networks.
Hugh Jackman and James Mangold received more
shares than all others combined. This a powerful
and authentic endorsement which emphasises the
importance of human communications in brand
marketing as people share experiences with
people.
For global announcements, ensure a
local marketing approach includes
identifying key regional influencers
who have sizeable and active
networks of their own to distribute
your messaging.
Cinépolis was responsible for a significant surge in
local activity which saw Mexico being the top
country outside the US in 4 of the 6 days we
monitored.
For global announcements, ensure a
local marketing approach includes
identifying key regional influencers
who have sizeable and active
networks of their own to distribute
your messaging.
Cinépolis was responsible for a significant surge in
local activity which saw Mexico being the top
country outside the US in 4 of the 6 days we
monitored.

10. 3 .3 . 4 .4 .
S U M M A RYS U M M A RYS U M M A RYS U M M A RY
Use emerging platforms like Vine to
exclusively share content and
experiences that aren’t available
anywhere else.
This was the first glimpse people had of the film
and there was a real appetite for sharing as
anticipation levels were already high.
Use emerging platforms like Vine to
exclusively share content and
experiences that aren’t available
anywhere else.
This was the first glimpse people had of the film
and there was a real appetite for sharing as
anticipation levels were already high.
Since we track your brand assets
globally across social platforms, we
have the ability to generate more
detailed and actionable analytics for
publishing media on emerging
platforms such as Vine.
We're currently tracking over 50,000 brands, and
adding more daily, so we have insight into what
your competitors are doing too.
Contact us at hello@brandsonvine.com for a demo
of Burst– our analytics and monitoring tool.
Since we track your brand assets
globally across social platforms, we
have the ability to generate more
detailed and actionable analytics for
publishing media on emerging
platforms such as Vine.
We're currently tracking over 50,000 brands, and
adding more daily, so we have insight into what
your competitors are doing too.
Contact us at hello@brandsonvine.com for a demo
of Burst– our analytics and monitoring tool.

11. B RA N D S O N V I N EB RA N D S O N V I N EB RA N D S O N V I N EB RA N D S O N V I N E
BRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatest
short form video content on Twitter’s Vine app service, as created by brands and digital agencies.
Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content by
brands from around the world.
BRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatest
short form video content on Twitter’s Vine app service, as created by brands and digital agencies.
Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content by
brands from around the world.
PRODUCT DESIGN & DEVELOPMENT
Kai is responsible for the overall design direction and
visual identity of BRANDS ON VINE, additionally
prototyping proof-of-concept applications of how our
clients can use Vine in their own branded campaigns,
and developing the data analytics platform to inform our
insights and digital landscape reports.
Follow @KAIGANI on Twitter
PRODUCT DESIGN & DEVELOPMENT
Kai is responsible for the overall design direction and
visual identity of BRANDS ON VINE, additionally
prototyping proof-of-concept applications of how our
clients can use Vine in their own branded campaigns,
and developing the data analytics platform to inform our
insights and digital landscape reports.
Follow @KAIGANI on Twitter
KA I T U R N E RKA I T U R N E R
EDITORIAL, MARKETING & CURATION
Mike is responsible for branded content creation,
curation and syndication on current and emerging
platforms, trend reporting/analysis, the overall editorial
direction for BRANDS ON VINE, along with marketing and
PR.
Follow @MLITMAN on Twitter
EDITORIAL, MARKETING & CURATION
Mike is responsible for branded content creation,
curation and syndication on current and emerging
platforms, trend reporting/analysis, the overall editorial
direction for BRANDS ON VINE, along with marketing and
PR.
Follow @MLITMAN on Twitter
M I K E L I T M A NM I K E L I T M A N

12. B R A N D S O N V I N E .CO M / B U R STB R A N D S O N V I N E .CO M / B U R ST
T RY I T YO U R S E L FT RY I T YO U R S E L F
Vine has become an essential part of your
social media marketing mix.
TRACK & MONITOR YOUR VINE CAMPAIGNS
Sign up for early access to our Vine
publishing and analytics tools.
Vine has become an essential part of your
social media marketing mix.
TRACK & MONITOR YOUR VINE CAMPAIGNS
Sign up for early access to our Vine
publishing and analytics tools.