The document discusses trends in mobile SEO for 2016, including accelerated mobile pages (AMP) which load quickly, app indexing which helps apps rank in search results, and how mobile usage is dominated by leading apps like Facebook. It also provides tips for mobile optimization including responsive design, measuring engagement, and considering new markets.

1. The future of Mobile SEO in 2016
Roy Hinkis – Head of SEO & Digital Marketing Evangelist at SimilarWeb
Twitter: @royhinkis
LinkedIn: http://www.linkedin.com/in/royseo

2. We Measure the Digital World
Every Website
 Traffic Trends Desktop & Mobile
 Referring Traffic
 Keywords
 Advertising Analysis
 Popular Pages
Every App
 Downloads estimation
 Active Users
 Engagement per app
 Retention Analysis
 App store optimization
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200+ Countries
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3. Accelerated Mobile Pages – (AMP)
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4. What is AMP?
Accelerated Mobile Page is designed to load content
lightning-fast. It does this in many ways, including allowing
only asynchronous scripts, sizing all resources statically and
keeping all third-party JavaScript out of the critical path.
The result? An extremely lightweight web page that loads
incredibly fast.
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5. How AMP looks in Google Search?
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6. How AMP looks in the back-end?
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7. Who is Google AMP for?
For now only publishers should focus on the AMP
implementation
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8. Why speed matters in mobile?
40% of people abandon a websites that takes more than 3
seconds to load!
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9. Facebook instant articles
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10. Mobile Web vs Mobile Apps
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11. Mobile web versions
o Responsive
o Dynamic Serving
o Separate URLs
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12. SimilarWeb.com 12/20

13. The usage patterns
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14. What are the leading mobile apps right now?
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15. The domination of the leading mobile apps
Facebook #1 in play store – current installs 68.38%
Clash of kings #150 in play store – current installs
0.67%
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16. App Indexing
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17. What is app indexing?
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18. Why app indexing?
• App-indexing is a ranking factor (if users install an
app, they want to use it)
• Apps are a long-term investment
• Not all sites are suitable for apps
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19. App-only content
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20. How is app-only content indexed differently?
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21. The new long tail landing page for mobile
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22. Say hello to the app indexing API!
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23. Say hello to the app indexing API!
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24. Measure mobile engagement stats
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25. Keyword Research & competitive intelligence
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26. See which apps are competing with you on the same
keywords
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27. Find new keywords opportunities
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28. See who are the leading apps in your industry
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29. Think about new markets
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30. Retention VS competing apps
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31. Traffic channels
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32. The future is already here
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33. Thank You!
SimilarWeb.com
Roy Hinkis
@royhinkis
royh@similarweb.com