This webinar discusses search engine optimization (SEO) strategies for non-profit organizations. It recommends choosing targeted keywords, optimizing web pages by including those keywords naturally a few times each, and frequently updating content such as through blogging. It also suggests building inbound links by participating in online communities and linking to the organization's website from those profiles. The goal is to help non-profit websites rank higher in organic search results.
Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips on optimizing your website using free online tools. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com
.htaccess for SEOs - A presentation by Roxana StinguRoxana Stingu
The .htaccess file is famous for helping us set redirects but it can also help improve our website’s loading times as well as help with some crawling and indexing issues that I will cover in a bit. Learn where the file can be found, how it compares to https.conf, how it can be used for redirects, deal with duplicate content, what performance issues it can encounter, how it can help you create custom 404 pages, how it helps you leverage browser caching, gzip, disable image hotlinking, add canonical tags and robots directives in the HTTP headers and what tools and resources can help you learn even more.
Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips on optimizing your website using free online tools. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com
.htaccess for SEOs - A presentation by Roxana StinguRoxana Stingu
The .htaccess file is famous for helping us set redirects but it can also help improve our website’s loading times as well as help with some crawling and indexing issues that I will cover in a bit. Learn where the file can be found, how it compares to https.conf, how it can be used for redirects, deal with duplicate content, what performance issues it can encounter, how it can help you create custom 404 pages, how it helps you leverage browser caching, gzip, disable image hotlinking, add canonical tags and robots directives in the HTTP headers and what tools and resources can help you learn even more.
Going the Distance with Race Fundraising: Benchmarking SuccessFirstGiving
Data analysis of marathon, 5K and 10K race fundraising. Includes benchmarking analysis of fundraisers, donors and participant likelihood to raise money for your cause again.
The Power of Like and Other Social Sharing Tools FirstGiving
Social sharing tools like the Facebook Like button, social toolbars and AddThis, among others, are jettisoning your content and brand throughout the web.
This presentation covers why it is important to incorporate social sharing widgets into online content and the potential ROI of social sharing, with specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
Effective Fundraising Emails and Letters webinarFirstGiving
Social media and slick brochures will only get you so far. At the end of the day, the message is the message, and the better yours is, the more your organization can raise. Whether your letters are paper or electronic, there are some things you can do to make them better. Join Firstgiving's marketing expert, David Karp, for this informative hour.
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Natural search as the just-in-time conversation opportunity. Natural search is the online connecting point between your business and your target audience, and natural search marketing is the tool to make sure you are there to converse.
A presentation by Andrew Armitage from Armitage Online Limited on search engine optimisation. Originally presented at Cumbria Rural Enterprise Agency (CREA) in Kendal on 25th March 2010.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Open Data Semantic Web Community Barn RaisingBoris Mann
Open source is now a term that is increasingly understood, or at least talked about. One of the next battles in keeping the web open is keeping data open - from the content we "generate" for many social sites to the closed silos of government and businesses.
Just like open source, open data is a mix of technology, licensing, and attitude. Here in Vancouver, we've started experimenting with what I like to call a Semantic Web Community "Barn Raising" effort. Lots of people are interested in open data and related technology that supports it, like the semantic web, RDF, etc. But it's very hard to just have nice thought experiments about all this, we learn best by doing.
Recently, I gave a talk at DrupalCon Washington DC talking about the semantic web. I said that RDFa is "food for robots", so what better data to experiment with than something related to food?
The project we're tackling is to collectively source restaurant information. The information will be stored in part on Freebase, as well as various front end mashups, iPhone apps, and other tools. Eventually, we hope to create an economic incentive so that some restaurants and/or restaurant directory websites will expose their data semantically.
The talk will be a mix of community, policy, hand waving, and technology, as well as an open call to help with this project in your own city. You'll leave with some food for thought on how open data and the semantic web are evolving, and what you can do with it today.
Going the Distance with Race Fundraising: Benchmarking SuccessFirstGiving
Data analysis of marathon, 5K and 10K race fundraising. Includes benchmarking analysis of fundraisers, donors and participant likelihood to raise money for your cause again.
The Power of Like and Other Social Sharing Tools FirstGiving
Social sharing tools like the Facebook Like button, social toolbars and AddThis, among others, are jettisoning your content and brand throughout the web.
This presentation covers why it is important to incorporate social sharing widgets into online content and the potential ROI of social sharing, with specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
Effective Fundraising Emails and Letters webinarFirstGiving
Social media and slick brochures will only get you so far. At the end of the day, the message is the message, and the better yours is, the more your organization can raise. Whether your letters are paper or electronic, there are some things you can do to make them better. Join Firstgiving's marketing expert, David Karp, for this informative hour.
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Natural search as the just-in-time conversation opportunity. Natural search is the online connecting point between your business and your target audience, and natural search marketing is the tool to make sure you are there to converse.
A presentation by Andrew Armitage from Armitage Online Limited on search engine optimisation. Originally presented at Cumbria Rural Enterprise Agency (CREA) in Kendal on 25th March 2010.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Open Data Semantic Web Community Barn RaisingBoris Mann
Open source is now a term that is increasingly understood, or at least talked about. One of the next battles in keeping the web open is keeping data open - from the content we "generate" for many social sites to the closed silos of government and businesses.
Just like open source, open data is a mix of technology, licensing, and attitude. Here in Vancouver, we've started experimenting with what I like to call a Semantic Web Community "Barn Raising" effort. Lots of people are interested in open data and related technology that supports it, like the semantic web, RDF, etc. But it's very hard to just have nice thought experiments about all this, we learn best by doing.
Recently, I gave a talk at DrupalCon Washington DC talking about the semantic web. I said that RDFa is "food for robots", so what better data to experiment with than something related to food?
The project we're tackling is to collectively source restaurant information. The information will be stored in part on Freebase, as well as various front end mashups, iPhone apps, and other tools. Eventually, we hope to create an economic incentive so that some restaurants and/or restaurant directory websites will expose their data semantically.
The talk will be a mix of community, policy, hand waving, and technology, as well as an open call to help with this project in your own city. You'll leave with some food for thought on how open data and the semantic web are evolving, and what you can do with it today.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
National Safe Place: Participating in Online ConversationsNational Safe Place
This session focuses on how to effectively "listen" to the online conversations about your organization and then actively engage in the discussion. We'll explore strategies on how to raise your organization's online profile by creating engaging content and also provide some tips on how you might begin promoting your agency's efforts through the Web using a limited budget.
Facilitated by Jason Falls, VP of Interactive and On-line Communications, Doe Anderson
3 ways to diversify your online fundraising in 2014FirstGiving
Don’t put all your eggs in one basket! Learn to diversify your online fundraising.
Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.
Perry and Dan will discuss:
- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising
Find out what it takes to host a revenue generating online auction, engage your supporters through mobile bidding, and how to encourage your supporters to fundraise on your behalf. Perry and Dan will cover what the following strategies entail, what to look for in a solution, and how to go about implementing them. You’ll be delighted with how relatively easy it is to balance and diversify your year’s fundraising initiatives.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Yea...FirstGiving
Join Jeremy Haselwood as he presents Survivor: Fundraising Mountain. The digital fundraising landscape is riddled with traps, wild animals, and random elements. This webinar will explore digital strategies, tactics, and tips to survive year-end giving. Make it through the important holiday season and set your organization up for fundraising success into the next year.
Come January 1, will your strategy get you voted off Fundraising Mountain? In other words, will donors give to another organizations instead of yours? Don't let that happen. Find out how your organization can acquire and cultivate more passionate donors and finish this year strong.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
New to FirstGiving or just need a refresher? Join us for an overview of your premium nonprofit account so that you can make the most of your fundraising. We’ll cover:
- Customizing your nonprofit start page
- Creating an event
- Viewing and managing your reports
...and much more!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.FirstGiving
It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
SEO for the NPO
1. SEO for the NPO
(Search Engine Optimization for
the Non-Profit Organization)
A Firstgiving.com premium webinar
with David Karp
May 13, 2009
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
2. Before we start…
• Thank you for coming today!
• For sound:
– Turn on your computer’s speakers or plug in headphones (you
don’t need a microphone), or…
– Dial 916-233-3087 then code 240-759-769 (may be a toll call)
• Slides and a recording of this session will be available at
www.onlinefundraisingblog.com/SEO in a few days
• Ask your questions any time using the question tool; we
will answer as many as we can today, and post the rest
to www.onlinefundraisingblog.com/SEO
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
3. Agenda
• Assumptions
• What is SEO & how do search engines work?
• Increasing keyword density without guilt
• Content, frequency and blogging
• Building inbound links with community sites
• Resources & things you can do right now
• A minute about Firstgiving
• Q&A
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
4. Assumptions
1. You’ve used search engines
2. You’ve got a website
3. You can change what’s on your website
(even if you have to pay or beg to do it)
• We will not be discussing…
• Buying ads or “paid search”
• How to write HTML
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
5. How you manage your website
1% • 55% of you reported
20% 55% managing your site
with staff who also
have other jobs
• 13% dedicated staff
11% • 11% interns
• 20% outsource
13% • 1% no website
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
6. What is SEO?
• SEO is Search Engine Optimization, the
practice of making websites more
attractive to search engines, or more
“findable” for searching users
• Isn’t that cheating?
– Taking steroids is cheating
– Exercise, practice, and
watching your opponents’
moves are smart sportsmanship
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
7. How do search engines work?
It’s very simple… the internet goes in
through the portholes on the right and the
infinite monkeys turn the crank on the left
and the search results come out the spout in
your browser…
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
8. No really, how do they work?
• They try to give the “best” search results
• By approximating how applicable your pages are
to a given search term by looking at…
– the words on your pages
– the links to your pages, and the words on the pages
linking to you
– how often your pages are updated
– how often searchers click on your listings
• Your site’s content is important, but so is its
freshness, reputation and connectedness
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
9. First: figure out where you stand
• Come up with a list of keywords and
phrases you want to show up in
• Do the searches, see how you do, see
who else shows up
• Start with google, maybe add yahoo
• Try to keep to fewer than 12 terms
• This is your baseline, redo the searches
periodically to check your progress
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
10. Search results anatomy
Features
Sponsored
Links
Paid Search
Natural Search Results
Advertising
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
11. If you run frogpants.org…
Term Google Yahoo Notes
Frog pants 2 2 Frogpants.com is in the
top spot
Toad trousers 1 Gave up Thefrogblog.org is #3
after 2
pages
Tadpole pants 9 16
Pants for frogs 7 1 Frogpants.com is in the
top spot
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
12. So, which levers can we control?
• the words on your pages
• how often your pages are updated
• the links to your pages,
– and the words on the pages linking to you
• how often searchers click on your listing
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
13. The first two are easier to address
• the words on your pages
• how often your pages are updated
• the links to your pages,
– and the words on the pages linking to you
• how often searchers click on your listing
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
14. The words on your page
• If you want to show up in searches for
certain words or phrases, you need to use
those words or phrases…
• But it still has to be natural, informative
and readable for humans
• The ratio of keywords to regular words on
your page is called keyword density –
aim for around 2%
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
15. Increasing keyword density w/o guilt
• Aim for 3-5 placements of your keyword or
phrase on an average page
– Once each in the page title and URL
– Once in the first sentence or header(s)
– 1-3 times in the body copy, depending on
page length
• Don’t overdo it,
– Different keywords on different pages are fine
– Too much density looks like spam
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
16. How many frog pants?
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
17. 1 in title, 1 in URL, 2 in copy
(4 / 176 words total = 2.2% density)
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
18. What’s the frequency?
• Search engines like fresh content like
people like fresh food
• How often does your website change?
• Do you have a news section that’s
updated frequently?
• Can you commit to updating some part of
your website at least weekly?
• How about a blog?
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
19. Blogs are good for SEO
Search engines like NPOs like blogs
blogs because… because…
• Fresh content • Easy to publish
• Simple organization • Cheap or free
• Tags and categories • Instant community
• Easy to read • Search engines like
blogs
…but only if you use them wisely and write
them regularly!
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
20. Blog tips
• Get your feet wet with a free blog at
www.blogger.com or www.wordpress.com
– don’t upgrade or pay until you’re ready
• Remember your target keywords? Make
them categories on your blog!
• Commit to a publishing schedule
• Link to specific pages on your main
website in every post
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
21. Blog example: URL and tags
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
22. Blog: frequency & categories
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
23. These two take more work to change
• the words on your pages
• how often your pages are updated
• the links to your pages,
– and the words on the pages linking to you
• how often searchers click on your listing
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
24. Increasing links to your site
• Ask for links!
– Easy enough to ask, but hard to get free
– Try to get links from sites that are more
influential than your own
• Build some links yourself!
– Advertising is one way ($$$$)
– But there’s another way, and you can do it
even if you can’t control your own website…
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
25. Almost free community link building
yourNPO.org
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
26. Build a network of communities…
youtube.com/yourNPO
twitter.com/yourNPO yourNPO.blogspot.com
yourNPO.org
flickr.com/photos/yourNPO facebook.com/123456789
firstgiving.com/yourNPO
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
27. …and link to your site and eachother
youtube.com/yourNPO
twitter.com/yourNPO yourNPO.blogspot.com
yourNPO.org
flickr.com/photos/yourNPO facebook.com/123456789
firstgiving.com/yourNPO
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
28. Building and linking is nice
• But you have to maintain good, fresh
content on your community network sites
to get the best SEO impact!
• Create a content plan and update
schedule…
youtube.com/yourNPO
• Which sites? twitter.com/yourNPO yourNPO.blogspot.com
• How often?
• Who’s responsible flickr.com/photos/yourNPO facebook.com/123456789
for it? firstgiving.com/yourNPO
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
29. Content is not just for robots
• Remember, these community network
sites are also places your supporters visit
• Write for people first
• Mind your keywords
• Link smart youtube.com/yourNPO
twitter.com/yourNPO yourNPO.blogspot.com
• The SEO will follow
flickr.com/photos/yourNPO facebook.com/123456789
firstgiving.com/yourNPO
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
30. A link is not just a link
• The text of a link tells people and robots a
little about what to expect – don’t waste it!
• A missed opportunity:
• “To learn more, visit our website here.”
• Not too bad:
• “Visit the frogpants website to learn more.”
• More informative and keywordful:
• “Visit our site to learn more about pants for frogs
and trousers for toads.”
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
31. How often searchers click on your listing
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
32. Adjusting your listing
• An inexact science – search engines often
create their own listings on the fly
• Make sure your title is descriptive
• Make the first few lines of copy count
• Search results often capture the words
near the search terms
• The old <META description> tag is
sometimes but not always used
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
33. Don’t look out for number one
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
34. Don’t look out for number one
• Don’t obsess over getting the #1 result
for your keywords
• The extra effort to get #1 isn’t worth it
• Work on getting placed somewhere in
the top half of the first page of results
• Realize that some searches are very,
very competitive
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
35. Some resources
• There are lots of books
• And useful websites too:
• www.SearchEngineWatch.com
• www.WebPosition.com
• www.SEOmoz.org
• Google webmasters tools:
– http://www.google.com/webmasters/tools/
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
36. Things to do right now
• Choose your keywords and check your
search standing
• Add more useful content to your site with
your keywords in it
• Update your content frequently (blog?)
• Start building inbound links with
community sites
• Be patient!
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
37. And now, a minute about Firstgiving
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
38. Firstgiving is the leading social platform
for fundraising for any nonprofit cause.
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
39. We give everyday people tools to raise
money for causes that matter to them.
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
40. 25,070 organizations
have raised $95,581,207
online with the help of
1,778,058 supporters and
Firstgiving.com
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
41. Person-to-Person Fundraising
Your NPO Supporters = Fundraisers Friends & Family = Donors
• Your supporters make personalized appeals
• Your supporters leverage their social networks
• Give power to the people who want to do more
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769
42. Thank you and Q&A
Ask your questions using the question tool in the toolbar
and we’ll answer as many as we can live
Slides are posted now at
www.onlinefundraisingblog.com/SEO
we’ll add recording, Q&A, etc. in a few days
Next up: Smart fundraising for the summer slump, May 20
and Fundraising with Facebook, June 17
Get in touch: (617) 591-2121 or webinars@firstgiving.com
For sound, use your computer speakers or
call 916-233-3087 code 240-759-769