This document discusses search engine optimization (SEO) and why it is important for hostel owners. It begins by explaining what SEO is and defining key related terms like search engines and optimization. It then shows that most travelers use search engines to find accommodation and that millions of searches are done daily for the word "hostel." The document outlines important on-page SEO factors like keywords, page titles, descriptions and links. It also discusses off-page SEO like getting links from other relevant sites. It proposes a link strategy through a "NA network" to help multiple hostel sites rank higher in search results. The goal is to occupy more positions on the first page of search results to maximize the chance of customers booking
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Implementing SEO Strategies for Small Business Health Care CompaniesRyan McEniff
Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now.
https://www.mwhomecare.com
An Integrated Approach to Search Marketing - Marty Hayes - MuseumNext 2014Marty Hayes
Here's my presentation, An Integrated Approach to Search Marketing, from the second day of the MuseumNext 2014 conference, held at The Sage Gateshead in NewcastleGateshead.
MuseumNext is Europe's big conference on innovation and technology in museums.
The masterclass covered:
- How search marketing has evolved
- What an integrated approach to search marketing looks like
- How to look for opportunities in your market
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Intelligent Keyword Selection to Improve Search Ranking for B2B CompaniesRosemary Brisco
Your key to SEO success is strategic keyword use. Everything we do in SEO starts with smart keyword selection and content optimization. This presentation is your guide to identifying keywords for content optimization that will drive high-value prospects to your site.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Implementing SEO Strategies for Small Business Health Care CompaniesRyan McEniff
Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now.
https://www.mwhomecare.com
An Integrated Approach to Search Marketing - Marty Hayes - MuseumNext 2014Marty Hayes
Here's my presentation, An Integrated Approach to Search Marketing, from the second day of the MuseumNext 2014 conference, held at The Sage Gateshead in NewcastleGateshead.
MuseumNext is Europe's big conference on innovation and technology in museums.
The masterclass covered:
- How search marketing has evolved
- What an integrated approach to search marketing looks like
- How to look for opportunities in your market
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Intelligent Keyword Selection to Improve Search Ranking for B2B CompaniesRosemary Brisco
Your key to SEO success is strategic keyword use. Everything we do in SEO starts with smart keyword selection and content optimization. This presentation is your guide to identifying keywords for content optimization that will drive high-value prospects to your site.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
Intro to Setting Up Your Free Google AdWords AccountBrady Josephson
Google offers up to $10,000 in FREE advertising to qualifying nonprofits and charities - each month! But how can you get it? How can you use it? And what is the value?
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Voted "Best overall presentation from Heroconf London 2017"
“Google doesn’t understand your business, so better pick the winner yourself” – that’s how most PPC professionals approach ad testing. Rotating your ads and waiting for statistical significance has been accepted as the best practice approach for years. The problem: It doesn’t work. Statistical significance sounds fantastic, but with regards to AdWords, it’s nonsense.
This presentation looks at two things: Why the best practice approach can’t possibly work – and how it actually doesn’t. To this end, it includes exclusive data on a large number of ad tests that didn’t go as you would’ve expected.
This presentation covers
* Why statistical significance has no place in ad testing
* What actually happens if you follow the industry best practice
* Why simpler approaches can actually lead to better results
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
How to Build Your Website Traffic with Evergreen Content and Social MediaAhrefs
Building your website traffic in 2018 isn't easy. Here's how to get tons of traffic with a resourceful content marketing strategy that revolves around producing and promoting quality "evergreen" pieces of content.
Managing your personal online reputation - Interpreting and influencing searc...Sean McGinnis
This presentation details a method for positively managing your personal online reputation (or that of your business) through interpreting and influencing search results. Tips and tricks include understand the basics of search engine algorithms, using positive SEO techniques and tactics to create fresh content that will push negative results off the first page of search results.
10. Only 21% of travellers go directly to a
brand-specific web site when booking accommodation
Source: PEW / New Media Trend Watch
Where do
the rest go?
Your customers & the Web
11. Source: GMI / Media Screen survey
• 74% of consumers use a search engine
when researching and/or purchasing travel
products or services online
• 82% name Google as their preferred source
for researching travel products and services
12. There are over 3 billion searches
performed on Google
every day
Source: ComScore
13. Over 2.2 million of these
searches contain the word
hostel or hostels
Source: Google Keyword Tool
auberge(s) = Over 142,000
just 1 example of other languages...
14. 2.2 million...
more than the entire population
of Mexico City
searching for hostels
on Google each day
27. How Google works
• Google (ro)bot:
Computer code that
‘crawls’ around the web,
jumping from link to link
• Reports back on what it
finds to the Google
‘brain’
• Google ‘brain’ uses this
to decide how to rank
pages in results
* dramatic simplification!
*
28. I like it when you make it easy to
tell what your web page is about.
Cherry Pies
--------------------------------
------------ cherry pie.
--------------------------------
---- buy cherry pie online.
--------------------------------
--------------------------------
--------------------------------
--------------------------------
----
www.sallys.com/cherry-pie
Order Gourmet Cherry Pie Online - Sally’s Pies
29. I am just a simple robot, so
I can’t see images. I like text.
Cherry Pies
--------------------------------
------------ cherry pie.
--------------------------------
---- buy cherry pie online.
--------------------------------
--------------------------------
--------------------------------
--------------------------------
----
image name = cherry-pie.jpg
image alt = “Sally’s cherry pie”
Nice one.
Thanks!
Thanks from us
visually-impaired
users, too!
30. I am sure this is some kind of
fancy animation that you spent
loads of money on.
I still can’t see it.
Flash
=FAIL
whoosh!
We can’t see it either.
Boo!
31. Huh? I am
confused.
Cherry Pies
-----------------------------
--------------- cherry
pie.
-----------------------------
------- buy cherry pie
online.
-----------------------------
-----------------------------
www.sallys.com/cherry-pie.htm?ref=2387
Cherry Pies
-----------------------------
--------------- cherry
pie.
-----------------------------
------- buy cherry pie
online.
-----------------------------
-----------------------------
www.sallys.com/cherry-pie.htm
Beware of duplicate content
32. Oh come on. That
page makes no
sense.
Beware of keyword ‘stuffing’
Cherry Pies
Cherry pie pies pies of
cherry cherry pies cherry
pie. Hot cherry pie pies of
cherry buy cherry pie
online. Get cherry pies
buy cherry pies cherry
pie delivery. Pies pie pie
pie and more pie for pie-
lovers and pie-heads.
www.sallys.com/cherry-pie-cherries-pies-pie
Cherry pie, pies, pies of cherry, cherries pie
Don’t waste
my time.
33. What is a keyword?
A phrase that your potential
customers might put into Google in
order to find your web page.
34. What is a keyword?
• highly relevant
• specific to that page
• fairly popular (number of searches)
• ideally not too competitive
^
GOOD
A phrase that you have researched
and found it to be:
35. Keyword research tactics
Keyword
# searches
in last 30 days
Difficulty /
competition
pie 7.5 million 86.39%
cherry pie 90,500 50.99%
cherry pie online 140 44%
adwords.google.com/select/KeywordToolExternal
www.seochat.com/seo-tools/keyword-difficulty/
36. Things I look for...
Cherry Pies
-----------------------------
--------------- cherry
pie.
-----------------------------
------- buy cherry pie
online.
-----------------------------
-----------------------------
www.sallys.com/cherry-pie
Gourmet Cherry Pie Online - Sally’s homemade pie delivery
#2 : Keywords in URL
#1 : Keywords in
page title
#3 : Decent amount of
keywords in
page content
#4 : Keywords in
image alt tag
37. Another tip...
Cherry Pies
---------------------------------
----------- cherry pie.
---------------------------------
--- buy cherry pie online.
---------------------------------
---------------------------------
---------------------------------
---------------------------------
Order Gourmet Cherry Pie Online - Sally’s Pies
results listing:
Order Gourmet Cherry Pie Online - Sally’s Pies
Order Sally’s world-famous cherry pie online.
Hand-baked from fresh ingredients & guaranteed
to be delivered to you within 24 hours.
Google doesn’t really pay that
much attention to this description
but your customers do!
Make sure it’s ENTICING to click.
38. Sally’s Gourmet Pie Delivery
Homemade pie in these flavors:
• Deluxe cherry pie
• Amazing apple pie
• Perfect pumpkin pie
Order pie online now
Why choose Sally’s homemade gourmet pies? ...
Sally’s
My name is Sally, and I make pies.
results listing: results listing:
Homemade Gourmet Pies Delivered
Order Sally’s world-famous cherry pie,
amazing apple pie or pumpkin pie online.
Hand-baked & delivered within 24 hours.
On-
Page
SEO
BEFORE AFTER
40. ???
= 2 things
• What you put on your
web page
• Who else is linking to
that web page, and how
= SEO
➡ On-page SEO
➡ Off-page SEO
41. = 20% weight• What you put on your
web page
• Who else is linking to
that web page, and how = 80% weight
Links are key to improving Google position
42. Text
Who else is linking to
your web page, and how
( Off-page SEO )
43. Sally’s
gourmet
pies are ace.
For tasty
pie, Sally
hand-bakes
the best.
We know pie,
and Sally’s pie
is good.
Like cherry
pie? Try Sally’s
gourmet pies.
Pie
Reviews
Pie
Loversʼ
Forum
Natʼl
Pie
Assoc
Pie
Blog
Sally’s Gourmet Pies
Hand-baked pie in these flavors:
• Deluxe cherry pie
• Amazing apple pie
• Perfect pumpkin pie
Order your pie online
Why choose Sally’s hand-baked gourmet pies? ...
Every link from a relevant
website to yours =
1 vote of confidence in
Google
1 vote
1 vote
1 vote
1 vote
44. What matters in a link
1. Diversity of websites linking
(not all from the same website)
2. Popularity / importance of who
is sending the link
3. Link is text (not image!) and
what words are used
4. Spam signals
(trust, paid links, hosting, etc)
* dramatic simplification!
*
I can’t see
images
Source: Rand Fishkin
45. How to get links
Natural Link Attraction
www.sallys.com
Cool!
My readers are going
to love this!
I’ve got to
share that.
That’s
impressive!
46. How to get links
Press & Media Coverage
www.sallys.comwww.newspaper.com
www.magazine.com
www.industry-mag.com
47. How to get links
Embedded Links
www.sallys.com
Bob’s Pie Blog
Profile about
Sally’s Pies
Sallys.com
48. How to get links
‘Link bait’ / Viral Content
www.sallys.com
OMG!
Shocking!
I’ve got to
Tweet that!
Flippin’
amazing!!
HOT
NEWS:
How Britney
Spears’ 100%
pie diet made
her Michael
Jackson crazy
49. How to get links
The NA Network
How to get links:
NA Network
50. The NA Network
• Together we can generate a lot of power, but we all
need to work together to do so
• NA SEO Link Strategy aims to boost Google rank
for hihostels.com AND your own NA website
51. Which is better for you?
0 results on Page 1
1 result on Page 1
2 results on Page 1
... and so on ...
less than 20% chance of
getting the customer
4x more likely to get the
customer
8x more likely to get the
customer
=
=
=
12% !
52. BUT:
• You have only 1 NA website. How can you get more
than 1 result?
• You need hihostels.com to appear on Page 1
to double your chances of being seen
59. Our SEO Link Strategy for NAs
Bronze Level: Add a Link
Silver Level: Add a Page(or paragraph)
Gold Level: Add a Section
• Get the hihostels.com page for your top city
onto Page 1
• Get your own NA site onto Page 1
• Occupy more than 1 position on Page 1
• Get onto Page 1 in different Googles
(google.fr , google.de , google.es etc)
3 levels:
Do all 3 = maximum Google exposure