Lisa W Boyle dispells common SEO myths and tips for what working now in the search engines

1. DEMYSTIFYING
SEO
By: Lisa W Boyle
WWW.PARADIGMSHIFTSEO.COM
Tips On How to Get
Your Website Found
Online
&

2. Lisa W Boyle
SEO Consultant & Internet Marketing Strategist
Founder/Owner of Paradigm Shift SEO
Hera Hub SEO Guru
Over 20 years of sales & marketing experience
Specialize:
Search Engine Optimization
Traffic Generation
Content Marketing

3. What I Going To Cover:
SECTION A
SECTION CSECTION B
OVERLAP
What SEO Is
Why It's Important
Dispel Common SEO Myths
Tips & Strategies

4. Is a two step process that :
Improves a website's search
engine visibility
Expand your reach
Increases targeted traffic
Increases leads generation

5. ON PAGE SEO
Website Content
Title Tag
Meta descriptions
Alt descriptions
On page SEO tells the search engines what a site is
about and where to place it in the searches.

6. OFF PAGE SEO
(SEO PROMOTION)
Incoming Links from other
websites
Goal is to get high quality
website backlinks.

7. Why SEO ?
93% of all buying decision start online
97% of all consumers search online for a local business,
product or services
75% of users never scroll past the 1st page
70% - 80% of users scroll past paid ads
Search leads have a higher close rate ( 14.6%) vs
Outbound leads (1.7%)

8. THE NEW SEO MINDSET
Don't Chase the Serps
Shift from rankings to traffic generation
Maximize what you have i.e. social media
pages keyword optimized, google business
page
Not a one and form of marketing
Long term strategy

9. SEO IS NOT A SPRINT
IT'S A
MARATHON

10. 4
SEO MYTHS BUSTED
MYTHBUSTERS
STYLE

11. 1
MYTH: SEO IS DEAD
BUSTED: As long there are search engines there
will always be SEO.
Though the practices of the past may be dead, SEO is
still very much alive and is now more than ever critical
to increasing a websites visibility.

12. 2
MYTH: SEO IS CHEAP
BUSTED: SEO USED to be cheap
Due to the creation of Penguin and Panda, as well as the
frequent updates, SEO now requires a specialized skill set. It
now takes a great deal of time, effort and skill to get good SEO
results.

13. 3
MYTH: BACKLINKS ARE MORE
IMPORTANT THAN CONTENT
BUSTED: Good SEO starts
with quality content
Building massive backlinks to a
website may have worked
pre-Penguin, but it’s no longer a
viable link building strategy. All
effective SEO strategies start
with high quality content that is
relevant to the targeted
keywords.

14. 4
MYTH: KEYWORDS DON’T MATTER
BUSTED: The search engines still run on keywords
Though it is true that Google is no longer matching the keywords that a user
types into the search engine to the keywords that are on a website, it is now
trying to understand the intent behind the keywords that user’s type in the
search engine so it can match that intent to relevant, high-quality content.

15. TIPS

16. Quality Content
Keyword Research
Must be Original
Relevant to the Targeted Keyword
Avoid Thin Content (300-500 words)
Main Keyword should be in the page
title, first and last sentence.

17. CONTENT SYNDICATION
Increase readership, targeted traffic and leads
Connect with influencers, publishers
and collaborators
Builds links to your blog
Content aggregators Bizsugar and
GrowthHackers
Linkedin and Medium
Social Booking Reddit and Stumbleupon

18. MOBILE FRIENDLY WEBSITE
61% of total web traffic comes from mobile devices
4 out 5 consumers conduct local searches on a mobile device
50% of mobile search users visits the business within 24
hours
67% of fortune 100 websites are not mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/

19. "Let's Put Our Cities The Map"
Google Small Business Initiative
Aimed at helping small business to get found
online
https://www.gybo.com/city/state

20. SEO & Internet Marketing Resources
Put our cities on the map: https://www.gybo.com
Mobile test: https://www.google.com/webmasters/tools/mobile-
friendly/
Blog: paradigmshiftseo.com/blog
Linkedin: linkedin.com/in/lisawboyle
FB: facebook.com/paradigmshiftseo
Twitter: twitter.com/paradigmseo
Free SEO Guru hours on the 2nd & 4th Friday
Free SEO consultation
Email: lwboyle@paradigmshiftseo
Phone: 760-675-5332

21. DISCOUNT CODE HH1
($157 per workshop)