Pbm dma txt4ever mark_brill

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This document discusses best practices for mobile marketing and permissions. It notes that 22% of UK consumers view opted-in soft marketing as spam. Mobile users worry about spam and costs, but 41% would opt-in with control. Brands must get permissions right to avoid annoyance. Integration across channels is key to success. The goal is to develop engaging campaigns over time that meet customer expectations and sit naturally with their lives.

Technology Business

Getting permissions right
How to do mobile and not annoy people mark@formatie.com
@marktxt4ever
Mark Brill txt4ever.wordpress.com
- txt4ever: messaging platform
- Mobile marketing strategist,
consultant and lecturer
- Chair of DMA Mobile Council

Mobile. A spam-free channel?

22% of consumers
58% of UK included soft opt-in
consumers marketing as spam
received a spam
SMS in August 2011

DMA/Touluna Quicksurvey 2011

Many people know spam as this ...

42% of UK mobile users
have received this type
of message

3% of people
replied to it
DMA/Touluna Quicksurvey 2011

... but consumers worry about brands

Buy it!
Buy it! 71% were concerned
about spam and costs

41% would opt-in where they had control

Wha’eva

74% of people would
opt-in for the right
DMA/IAB, 2010
incentive

Just because you have a database...
... doesn’t mean you have permission
How did you
get it?
How old is
the data?

Are they
expecting your
message? ‘How did
you get my
number?’

Be engaging
Personalisation
is NOT a mail
merge!

150%
higher
response
with
MMS
than SMS

It’s not just who, but also ...

What?

Where?

When?

Integration is key
Email

Press ads

Direct Mail

Website
Social media

Social

The result?
Weekly offers
only for Three
selected ranges offers per
month

Specific and Cut-off times
broad opt-outs for SMS

Nearly 1.5 million people opted-in to receive offers

Messaging. The driver for mobile

Develop
campaigns
over time

Use test and
learn

Meet customers expectations
Brands need to sit naturally
with their consumers

An opt-in is not a reason
for endless messages

Thank you

Questions?

mark@formatie.com
@marktxt4ever
txt4ever.wordpress.com

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Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they? Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality. You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.

Nordic Marketo Engage User Group_June 13_ 2024.pptx

MichaelKnudsen27

5th LF Energy Power Grid Model Meet-up Slides

DanBrown980551

5th Power Grid Model Meet-up It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology. Power Grid Model The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services. Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability. Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization. What to expect For the upcoming meetup we are organizing, we have an exciting lineup of activities planned: -Insightful presentations covering two practical applications of the Power Grid Model. -An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024. -An interactive brainstorming session to discuss and propose new feature requests. -An opportunity to connect with fellow Power Grid Model enthusiasts and users.

Mutation Testing for Task-Oriented Chatbots

Pablo Gómez Abajo

Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots. To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.

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Essentials of Automations: Exploring Attributes & Automation Parameters

Nordic Marketo Engage User Group_June 13_ 2024.pptx

5th LF Energy Power Grid Model Meet-up Slides

Mutation Testing for Task-Oriented Chatbots

Pbm dma txt4ever mark_brill

1. Getting permissions right How to do mobile and not annoy people mark@formatie.com @marktxt4ever Mark Brill txt4ever.wordpress.com - txt4ever: messaging platform - Mobile marketing strategist, consultant and lecturer - Chair of DMA Mobile Council

2. Mobile. A spam-free channel? 22% of consumers 58% of UK included soft opt-in consumers marketing as spam received a spam SMS in August 2011 DMA/Touluna Quicksurvey 2011

3. Many people know spam as this ... 42% of UK mobile users have received this type of message 3% of people replied to it DMA/Touluna Quicksurvey 2011

4. ... but consumers worry about brands Buy it! Buy it! 71% were concerned about spam and costs 41% would opt-in where they had control Wha’eva 74% of people would opt-in for the right DMA/IAB, 2010 incentive

5. Some brands get it right ...

6. ... but not everyone

7. Mobile is personal newspapers comprehensive another plus is I’m the only user where up to date as a laptop I share immediate information trustworthy with the wife! internet convenient on PC persuasive for me personalised innovative radio mobile TV undemanding entertaining mood setter I like to try new relaxing things with my new fun creative phone You have to get it right! - 98% recall of brand SMS* magazines - Good or bad, they won’t stylish forget you! Orange Exposure 2010 // *DMA/IAB 2010

8. Just because you have a database... ... doesn’t mean you have permission How did you get it? How old is the data? Are they expecting your message? ‘How did you get my number?’

9. Be engaging Personalisation is NOT a mail merge! 150% higher response with MMS than SMS

10. Be useful

11. It’s not just who, but also ... What? Where? When?

12. Getting it right

13. Integration is key Email Press ads Direct Mail Website Social media Social

14. The result? Weekly offers only for Three selected ranges offers per month Specific and Cut-off times broad opt-outs for SMS Nearly 1.5 million people opted-in to receive offers

15. Messaging. The driver for mobile Develop campaigns over time Use test and learn

16. Meet customers expectations Brands need to sit naturally with their consumers An opt-in is not a reason for endless messages

17. Thank you Questions? mark@formatie.com @marktxt4ever txt4ever.wordpress.com

Pbm dma txt4ever mark_brill

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