SEO Best Practices - Integrated Marketing Summit Kansas City 2014

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In this presentation Joshua McCoy gives some insight into understanding SEO today, identifying opportunities, executing on those and refining your process to obtain even better results.

Marketing

#IMSKC
Why are we Here?
-To become better marketers
How do we get There?
-Understanding SEO Today
@imsummit
-Identifying Opportunities
-Execution
-Refinement

Understanding SEO of 2005 vs. SEO of today
#IMSKC
@imsummit
-Once upon a time…
Search Engines and not users
Traffic not an experience
Rankings not conversions
-Today
Understanding what a searcher wants
Developing a relationship
Cross channel engagement

-Analytics: Where does Organic work and where it does not?
#IMSKC
Benchmarking
Traffic, Goals, User Experience
@imsummit

#IMSKC
Benchmarking
-Link/Social Research: What content wins?
@imsummit

#IMSKC
Identifying Opportunities
-Keyword Research, Topical Expansion
@imsummit

#IMSKC
Identifying Opportunities
@imsummit
-Competitive Analysis

#IMSKC
Execution
-Relevancy, How do Search Engines Understand you?
@imsummit
-Keyword Synergy
-Internal Linking
-Content Visibility
-Content Delivery
-Promotion
-Outreach
-Easy Wins

#IMSKC
Execution
-It’s all in the delivery, for users and search crawlers alike!
@imsummit

#IMSKC
Refinement
-And the circle begins again…what worked and what didn’t?
-Same tactics, different mediums?
-Cross channel promotion?
-How can we improve “convertibility”?
@imsummit

#IMSKC
Tools we Used
@imsummit
google.com/analytics
moz.com/researchtools/ose
adwords.google.com/KeywordPlanner
semrush.com
developers.google.com/speed/pagespeed/insights/

Thank You!
888-484-9466 x38
@joshuacmccoy
@imsummit #IMSKC

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SEO Best Practices - Integrated Marketing Summit Kansas City 2014

1. Search Engine Optimization Best Practices #IMSKC Josh McCoy Digital Marketing Strategist

2. #IMSKC Who Am I? SEO-PPC-Link-building-Social-Content Strategist “Digital Marketing Strategist” -A lover of all things digital and how they work together! @imsummit

3. #IMSKC Why are we Here? -To become better marketers How do we get There? -Understanding SEO Today @imsummit -Identifying Opportunities -Execution -Refinement

4. Understanding SEO of 2005 vs. SEO of today #IMSKC @imsummit -Once upon a time… Search Engines and not users Traffic not an experience Rankings not conversions -Today Understanding what a searcher wants Developing a relationship Cross channel engagement

5. -Analytics: Where does Organic work and where it does not? #IMSKC Benchmarking Traffic, Goals, User Experience @imsummit

6. #IMSKC Benchmarking -Link/Social Research: What content wins? @imsummit

7. #IMSKC Benchmarking -Link/Social Research: What content wins? @imsummit

8. #IMSKC Identifying Opportunities -Keyword Research, Topical Expansion @imsummit

9. #IMSKC Identifying Opportunities @imsummit -Competitive Analysis

10. #IMSKC Execution -Relevancy, How do Search Engines Understand you? @imsummit -Keyword Synergy -Internal Linking -Content Visibility -Content Delivery -Promotion -Outreach -Easy Wins

11. #IMSKC Execution -It’s all in the delivery, for users and search crawlers alike! @imsummit

12. #IMSKC Refinement -And the circle begins again…what worked and what didn’t? -Same tactics, different mediums? -Cross channel promotion? -How can we improve “convertibility”? @imsummit

13. #IMSKC Stay Educated! @imsummit

14. #IMSKC Tools we Used @imsummit google.com/analytics moz.com/researchtools/ose adwords.google.com/KeywordPlanner semrush.com developers.google.com/speed/pagespeed/insights/

15. Thank You! 888-484-9466 x38 @joshuacmccoy @imsummit #IMSKC

SEO Best Practices - Integrated Marketing Summit Kansas City 2014

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