This deck is from Janet Driscoll Miller's, president and CEO of Marketing Mojo, presentation at James Madison University in 2016.
http://marketing-mojo.com/blog
Hi,
I am a Digital Marketing Freelancer. Providing Digital Media, SEO, Keyword Research, Social Media, and Online Advertising to Small Businesses, Brands & Agencies.
Digital marketing is the strategic collaboration of web marketing and online advertising.
Digital marketing includes:
Search engine optimization.
Pay-per-click advertising.
Content marketing.
Social media marketing.
Email marketing.
Web design.
By combining all elements of digital marketing, and developing a complete digital strategy, brands can expect:
More website traffic.
Lead generation.
Online conversions.
Social engagement.
Brand loyalty.
Tarpon Springs Web Design is a dynamic digital marketing firm that excels in custom website design, logo design, SEO & social media marketing strategies.
We at Big and Beyond are a company with a creative bent of mind who love to shape ideas into viral realities.
Contact us today to enquire about how to grow your business!
#BigAndBeyond #BigAndBeyondDelhi #socialmediamarketing #digitalmarketing #digitalmedia #marketing #PR
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
Hi,
I am a Digital Marketing Freelancer. Providing Digital Media, SEO, Keyword Research, Social Media, and Online Advertising to Small Businesses, Brands & Agencies.
Digital marketing is the strategic collaboration of web marketing and online advertising.
Digital marketing includes:
Search engine optimization.
Pay-per-click advertising.
Content marketing.
Social media marketing.
Email marketing.
Web design.
By combining all elements of digital marketing, and developing a complete digital strategy, brands can expect:
More website traffic.
Lead generation.
Online conversions.
Social engagement.
Brand loyalty.
Tarpon Springs Web Design is a dynamic digital marketing firm that excels in custom website design, logo design, SEO & social media marketing strategies.
We at Big and Beyond are a company with a creative bent of mind who love to shape ideas into viral realities.
Contact us today to enquire about how to grow your business!
#BigAndBeyond #BigAndBeyondDelhi #socialmediamarketing #digitalmarketing #digitalmedia #marketing #PR
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
What is digital marketing?,SEO,SEM,PPC,CONTENT MARKETING,AFFILIATE MARKETING,EMAIL MARKETING,Why are people going online?,What does digital marketing consist of?,Reputation management,how does affiliate marketing work.
Growth Hacking in 2016: How to Acquire Users at Low PriceDigital Vidya
Wish to know how can you use 'Growth hacking in 2016 to acquire users at a low price'. You will find this deck presented by Ravi Trivedi, Founder of PushEngage during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
Learn from top Marketing Operation pros Sean Zinsmeister of Infer and Ray Miller of Social Tables as they demonstrate how to use artificial intelligence (AI) and predictive analytics to build highly effective, pipeline-building nurture campaigns. Anyone can do it.
How to Increase Targeted Opportunities with ABM Display Advertising + AI Sean Zinsmeister
To build a sound ABM strategy, you need to start with your data, and the right engagement strategy. You're after return on your investment, cutting waste, and operating strategically for your firm. In this presentation, learn how to reduce marketing waste and increase efficiency with guidance from top Account-Based Marketing experts: Mani Iyer, CEO of Kwanzoo, Kelly J Waffle, VP of Marketing at Kwanzoo, and Sean Zinsmeister VP of Product Marketing at Infer.
Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scho...Karim Soliman
Why Many People Fail in Social Media?
You Vs. Them
Why Other People Win in Social Media?
They understand the Zero Moment of Truth
What we should do?
Understand it
Listening
Human Touch
Set the Expectations
Monitor & Measure
Facebook
Facebook EdgeRank algorithm
Facebook New Newsfeed algorithm
Facebook for Business - FYI
Linkedin
How Linkedin work?
First impression
Professional Photo.
How can you help them “Title”
Keywords “Current & Past job”
Establish Credibility
“Education+ Experience”
Recommendations - Endorsement
Connection
Visual Content
Customize URL
Showcase pages by Linkedin
Recommendation
Answer Questions People Always ask?
Focus on New approach
Marketing Mix new approach
Products VS Solutions
Price VS Value
Place VS Access
Promotion VS Education
Turn Data into insights
it’s a long Journey, Enjoy it :)
Thanks
@KareemSamara
Me@KareemSamara.com
Social Media Trainer
Founder & Community Manager at Social Business Kits
Facebook.com/SBKits
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
Using Targeted Account Selling to Crush Your Sales KPIsBrandon Redlinger
Account-Based Selling (ABS) is a new and quickly evolving space. There’s no set playbook circulating around the Internet. This method for selling is made possible by advancing technology, increasing availability of data in the public domain and the need to find a new, effective way to sell.
In this presentation you'll discover:
-What Account Based Selling is
-Why you should care
-How to find target accounts
-How to conduct research
-How to establish and execute your outbound plan
-The most costly mistakes
-An example of ABS in action
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
AJ Wilcox's presentation at Seattle's first Pipeline Marketing Meetup. He gave introduction into the LinkedIn Ads platform, as well as supplied tips and tricks.
Check out AJ's site for more information: www.b2linked.com
To find out more about Pipeline Marketing, visit pipelinemarketing.com.
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
What is digital marketing?,SEO,SEM,PPC,CONTENT MARKETING,AFFILIATE MARKETING,EMAIL MARKETING,Why are people going online?,What does digital marketing consist of?,Reputation management,how does affiliate marketing work.
Growth Hacking in 2016: How to Acquire Users at Low PriceDigital Vidya
Wish to know how can you use 'Growth hacking in 2016 to acquire users at a low price'. You will find this deck presented by Ravi Trivedi, Founder of PushEngage during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
Learn from top Marketing Operation pros Sean Zinsmeister of Infer and Ray Miller of Social Tables as they demonstrate how to use artificial intelligence (AI) and predictive analytics to build highly effective, pipeline-building nurture campaigns. Anyone can do it.
How to Increase Targeted Opportunities with ABM Display Advertising + AI Sean Zinsmeister
To build a sound ABM strategy, you need to start with your data, and the right engagement strategy. You're after return on your investment, cutting waste, and operating strategically for your firm. In this presentation, learn how to reduce marketing waste and increase efficiency with guidance from top Account-Based Marketing experts: Mani Iyer, CEO of Kwanzoo, Kelly J Waffle, VP of Marketing at Kwanzoo, and Sean Zinsmeister VP of Product Marketing at Infer.
Social Media Marketingf or EFE | E-commerce Entrepreneurship E- Training Scho...Karim Soliman
Why Many People Fail in Social Media?
You Vs. Them
Why Other People Win in Social Media?
They understand the Zero Moment of Truth
What we should do?
Understand it
Listening
Human Touch
Set the Expectations
Monitor & Measure
Facebook
Facebook EdgeRank algorithm
Facebook New Newsfeed algorithm
Facebook for Business - FYI
Linkedin
How Linkedin work?
First impression
Professional Photo.
How can you help them “Title”
Keywords “Current & Past job”
Establish Credibility
“Education+ Experience”
Recommendations - Endorsement
Connection
Visual Content
Customize URL
Showcase pages by Linkedin
Recommendation
Answer Questions People Always ask?
Focus on New approach
Marketing Mix new approach
Products VS Solutions
Price VS Value
Place VS Access
Promotion VS Education
Turn Data into insights
it’s a long Journey, Enjoy it :)
Thanks
@KareemSamara
Me@KareemSamara.com
Social Media Trainer
Founder & Community Manager at Social Business Kits
Facebook.com/SBKits
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
Using Targeted Account Selling to Crush Your Sales KPIsBrandon Redlinger
Account-Based Selling (ABS) is a new and quickly evolving space. There’s no set playbook circulating around the Internet. This method for selling is made possible by advancing technology, increasing availability of data in the public domain and the need to find a new, effective way to sell.
In this presentation you'll discover:
-What Account Based Selling is
-Why you should care
-How to find target accounts
-How to conduct research
-How to establish and execute your outbound plan
-The most costly mistakes
-An example of ABS in action
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
AJ Wilcox's presentation at Seattle's first Pipeline Marketing Meetup. He gave introduction into the LinkedIn Ads platform, as well as supplied tips and tricks.
Check out AJ's site for more information: www.b2linked.com
To find out more about Pipeline Marketing, visit pipelinemarketing.com.
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
PRODUKSI ACARA TV FEATURE, MAGAZINE & DOKUMENTER - MateriDiana Amelia Bagti
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Kamera Studio : Bagian Bagian dan Penggunaanmirzamfadillah
Menjelaskan tentang bagian bagian dan penggunaan kamera studio. Kamera studio sendiri adalah kamera yang biasanya digunakan di dalam studio studio televisi.
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
When most people think of online marketing they just think about Pay Per Click Search Advertising. There are other options and the reality is at this point they work just as well if not better than search ads.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
Maximizing Lead Generation and Revenue Using Marketing AutomationMarketing Mojo
Do you use marketing automation software, or are you planning to purchase a platform this year? Marketing automation is a huge investment of both money and time, and it’s very important to know exactly what marketing automation can do for your company so you can get the most from your investment.
During this webinar, Janet Driscoll Miller of Marketing Mojo and Kelly Waffle of MarketBridge will guide you through the many capabilities of marketing automation so you can leverage them to their fullest benefit for your company.
What You’ll Learn:
• Why marketing automation is such an important component for any digital marketing strategy
• How NOT to get stuck in a rut with your marketing automation platform
• Nurturing leads through the funnel and improving sales using marketing automation
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
In this presentation to the Central Virginia American Marketing Association, Janet Driscoll Miller covers the latest trends in SEO and PPC, also focusing on opportunities for local-based businesses with search.
Can't Miss Opportunities with Google for NonprofitsMarketing Mojo
Nonprofits have an unprecedented opportunity to leverage online marketing channels that may have been unavailable to them previously, including programs offered by Google for Nonprofits.
What are these opportunities, and how can your nonprofit take advantage of them for the 2014 holiday giving season? Marketing Mojo’s Janet Driscoll Miller will give you the lowdown on digital marketing channels that can help your nonprofit increase online donations throughout the year.
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Marketing Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Tracking Data that Matters in Google Analytics Marketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Remarketing lets you show ads to users who have previously visited your website as they browse the Web.
View this SlideShare to learn more about remarketing and how it could provide value to your business!
www.marketing-mojo.com
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
SEO and What You Need to Know: Planning for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
The Numbers of Marketing Mojo -- Marketing Agency InfographicMarketing Mojo
For our 10-year anniversary, we decided to create this fun infographic that tells you who we are and how we have grown.
Find more infographics here: http://www.marketing-mojo.com/resources/
Making Data Compelling Through Visualizations - SMX West 2016Marketing Mojo
Marketing Mojo President & CEO Janet Driscoll Miller's presentation from Extreme Excel Excellence SMX West 2016, which also featured Annie Cushing (annielytics) and Tim Gillman (Portent).
UMSL State of Digital Media Marketing Conference: Don't Let Pandas and Pengui...Marketing Mojo
Content and search go hand in hand, and a solid content marketing strategy that integrates seamlessly with your search strategy will be the locomotive that drives increasing amounts of traffic from Google to your website. But if you're not careful, Google menagerie of algorithm changes could derail all your hard work.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. @marketingmojo | marketing-mojo.com
ABOUT ME
• Graduate of JMU
• Founded Marketing Mojo in
2005
• Expert in SEO, digital
advertising, content
marketing, analytics
• Speaker and writer
3. @marketingmojo | marketing-mojo.com
ABOUT MARKETING MOJO
• Originally founded as Search Mojo
• Demand generation marketing firm founded in 2005
› Search engine optimization (SEO)
› Digital advertising management
» Pay-per-click advertising management (PPC)
» Social media advertising
› Content marketing
› Marketing automation
› Analytics consulting
• Headquartered in Charlottesville, VA
› Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more
(UVA, JMU, Penn State too!)
7. @marketingmojo | marketing-mojo.com
WHAT IS SEARCH ENGINE MARKETING
(SEM)?
• Search Engine Optimization (SEO)
› Act of improving “natural” result rankings on search engines via tactics
that adjust elements that are important to search engine algorithms
• Paid Search Advertising
› Also known as “sponsored results”, advertising that appears to the
top, bottom, or side of search engine natural results
› Typically cost is generated on a “pay-per-click” model (often called
PPC), where advertiser pays for each click a searcher makes on an ad,
vs. the traditional online marketing method of “cost per impression”.
24. @marketingmojo | marketing-mojo.com
THE INTENT CHALLENGE
• “Social Media Management Software”
› Enterprise level product:
12 months/$100,000 commitment
• But WHO searches using this term?
29. @marketingmojo | marketing-mojo.com
WHY LINKEDIN FOR B2B?
TARGETING OPTIONS.
Demographic Targeting Options
Location Continent
Country
State
City
Companies Name
Industry
Company size
(also exclude current customers)
Job Title Title
Function
Seniority
School School Name
Field of Study Field of Study
Degree Degree
Skills Skill Name
Group Group Name
Gender Gender
Age Age
34. @marketingmojo | marketing-mojo.com
FACEBOOK TARGETING OPTIONS
Demographic Targeting Options
Location Continent
Country
State
City
Companies Employer Name
Industries
Office Type (ex: home office)
(also exclude current customers)
Job Title Title
School School Name
Field of Study Field of Study
Education Level Degree
Currently in School
App Users Current app users
App not currently installed
Gender Gender
Age Age
38. @marketingmojo | marketing-mojo.com
TAGGING IS PARAMOUNT
• Google Analytics URL Builder
› https://support.google.com/analytics/answer/103
3867?hl=en
• Assign source, medium, campaign, etc. and
pass that data to Google Analytics
47. @marketingmojo | marketing-mojo.com
HOW WILL YOUR CONTRACTS BE
STRUCTURED?
• Project-based
› Definite start and end
• Retainer-based
› Ongoing
› Predictable revenue
› Less selling
63. @marketingmojo | marketing-mojo.com
CONTACT INFO
JANET DRISCOLL MILLER
President and CEO
Marketing Mojo
434.975.6656 x101
jmiller@marketing-mojo.com
@janetdmiller +JanetDriscollMiller