This document discusses how search engine optimization (SEO) can be used to increase revenue for e-businesses. It provides tips for SEO including focusing on targeted keywords, local optimization, and case studies of industries that improved their search engine rankings. The document also warns of potential pitfalls in SEO like copy-pasting content and keyword stuffing. It emphasizes understanding user interfaces, marketing principles, web analytics, and staying engaged with SEO experts and forums for career development in the field.