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INCREASE REVENUE USING
SEARCH ENGINE OPTIMIZATION
(SEO) FOR YOUR E-BUSINESS
Dr Manzur Ashraf
SEO Consultant in Melbourne (Private consultant for some high
profile industries) at present
BSc Computer Science & Engineering, BUET
PhD IT, ITR, UniSA, Australia
Postdoctoral Research Fellow, Uni of Adelaide, Australia
http://manzur-ashraf-seo-melbourne.com/
1
http://manzur-ashraf-seo-melbourne.com/
2
Well known but important
3
Conversion
4
5
6
•LESSONS LEARNED??
KNOW YOUR BUSINESS
& IDENTIFY IMPROVED PROCUDURES FOR
YOUR BUSINESS
7
8
9
SERPs: The Benefits of Being No. 1:
CTR (Click Through Rate) success
“SEO” (head terms)
“SEO Consultant Melbourne”
“SEO tutorial link building”
(Long tail terms)
10
Case studies about the industries
• 1st Page for a targeted keyword in 2 weeks
11
They actually have strengths
12
They are in First PagesAlways – Tourists will get him always :-)
13
14
15
Impressions doubled in only 20 days!!! – DEC 2014
16
Local Optimization – Dated on December 2014
• Local Optimization for belictools.com.au only in 3 weeks:
17
All About POOLS – all of their keywords TRAPPED :)
• The site is: http://pool-coping-tiles.com.au/ (Age: 6 months)
• Captured ALL the keywords in FIRST PAGE before Christmas — Happy Holidays :-)
18
General SEO targets (Example: Oct 2014)
19
General SEO targets (Example: Oct 2014)
20
Example 2
21
22
Asite has been optimized for all location (across all states)
• Site: blusetone-pavers.com.au
• DECEMBER is the worst time for this stone business and the reading was done on
30th December. So some of the impressions are negative.
23
Satellite Sites: Captured 7 out of 10 positions in FIRST page for a
desired keyword :-) [Dated on 5th January 2015, Melbourne]
24
25
Pitfalls and fallacies in SEO
• Copy-Paste contents  then refinements
• Link building ??
• Ideas not categorized / classified in writing
• Accessibility (UI) -- responsiveness
• Keyword stuffing
• Adwords (PPC) can help organics ??!!
• Email marketing can help organics ??!!
26
Strategies required for the career
development in SEO
• INTERESTS + Observation
• Understanding UI (User Interface) & Accessibility
principles
• Understanding CODES & EFFICIENCY of algorithms
• Understanding Marketing Principles (email, social
network)
• Interests in Web User Behavior (Analytics)
• Forum participation and Listen to the experts
27
Q/A Discussions / Collaborations
• http://manzur-ashraf-seo-melbourne.com/
•Email: manzur_bd@yahoo.com
28

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Seo basis-seminar-2015

  • 1. INCREASE REVENUE USING SEARCH ENGINE OPTIMIZATION (SEO) FOR YOUR E-BUSINESS Dr Manzur Ashraf SEO Consultant in Melbourne (Private consultant for some high profile industries) at present BSc Computer Science & Engineering, BUET PhD IT, ITR, UniSA, Australia Postdoctoral Research Fellow, Uni of Adelaide, Australia http://manzur-ashraf-seo-melbourne.com/ 1
  • 3. Well known but important 3
  • 5. 5
  • 6. 6
  • 7. •LESSONS LEARNED?? KNOW YOUR BUSINESS & IDENTIFY IMPROVED PROCUDURES FOR YOUR BUSINESS 7
  • 8. 8
  • 9. 9
  • 10. SERPs: The Benefits of Being No. 1: CTR (Click Through Rate) success “SEO” (head terms) “SEO Consultant Melbourne” “SEO tutorial link building” (Long tail terms) 10
  • 11. Case studies about the industries • 1st Page for a targeted keyword in 2 weeks 11
  • 12. They actually have strengths 12
  • 13. They are in First PagesAlways – Tourists will get him always :-) 13
  • 14. 14
  • 15. 15
  • 16. Impressions doubled in only 20 days!!! – DEC 2014 16
  • 17. Local Optimization – Dated on December 2014 • Local Optimization for belictools.com.au only in 3 weeks: 17
  • 18. All About POOLS – all of their keywords TRAPPED :) • The site is: http://pool-coping-tiles.com.au/ (Age: 6 months) • Captured ALL the keywords in FIRST PAGE before Christmas — Happy Holidays :-) 18
  • 19. General SEO targets (Example: Oct 2014) 19
  • 20. General SEO targets (Example: Oct 2014) 20
  • 22. 22
  • 23. Asite has been optimized for all location (across all states) • Site: blusetone-pavers.com.au • DECEMBER is the worst time for this stone business and the reading was done on 30th December. So some of the impressions are negative. 23
  • 24. Satellite Sites: Captured 7 out of 10 positions in FIRST page for a desired keyword :-) [Dated on 5th January 2015, Melbourne] 24
  • 25. 25
  • 26. Pitfalls and fallacies in SEO • Copy-Paste contents  then refinements • Link building ?? • Ideas not categorized / classified in writing • Accessibility (UI) -- responsiveness • Keyword stuffing • Adwords (PPC) can help organics ??!! • Email marketing can help organics ??!! 26
  • 27. Strategies required for the career development in SEO • INTERESTS + Observation • Understanding UI (User Interface) & Accessibility principles • Understanding CODES & EFFICIENCY of algorithms • Understanding Marketing Principles (email, social network) • Interests in Web User Behavior (Analytics) • Forum participation and Listen to the experts 27
  • 28. Q/A Discussions / Collaborations • http://manzur-ashraf-seo-melbourne.com/ •Email: manzur_bd@yahoo.com 28