UX and SEO not only work together, they need each other. Every website needs a sound UX and SEO strategy in order for users to be able to easily find and engage with your website. The presentation highlights the importance of developing a hybrid UX/SEO strategy which will show you how to implement them with real examples in order to create an amazing digital & user-proof-strategy for websites. The following points are covered:
- Introduction to UX and SEO and why you need both
- Why do you need a hybrid UX/SEO strategy?
- How do you build it and what are the necessary and shared steps between UX and SEO?
- Examples of successful UX/SEO strategies and their impact
Fadi Ali & Ammar Badr
RBBI
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Tech seo foundations Silvia Martin - June 2021Silvia Martin
Starting to learn tech SEO can be daunting. Check out my learning path and the things I wish I knew when I was starting, including main steps to start learning it and tips about how to grow your Tech SEO skills. You can find learning resources and ways to practice.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Tech seo foundations Silvia Martin - June 2021Silvia Martin
Starting to learn tech SEO can be daunting. Check out my learning path and the things I wish I knew when I was starting, including main steps to start learning it and tips about how to grow your Tech SEO skills. You can find learning resources and ways to practice.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specia...Conductor
Join Sushma Tayur, Marketing Specialist Advisor at FedEx Services as she discusses how to her organization manages content on both the local and the organic sections of their site. Learn how you can take control of your local search results and turn these keywords into targeted, precise, and highly effective results.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specia...Conductor
Join Sushma Tayur, Marketing Specialist Advisor at FedEx Services as she discusses how to her organization manages content on both the local and the organic sections of their site. Learn how you can take control of your local search results and turn these keywords into targeted, precise, and highly effective results.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Today, most traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO)
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
We are a small Mayagüez, PR based creative art, logo & web design company. Composed of talented and experienced industry consultants who founded their company with the saying “We live and breathe the web” meaning our passion.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Similar to UX and SEO: Building an awesome UX and SEO strategy for your website (20)
How to develop an effective Arabic digital marketing strategy within the MENA region
Download whitepaper here : https://rbbideas.com/white-papers/arabic-digital-marketing-mena/
Micro service architecture - building scalable web solutions - George James -...Red Blue Blur Ideas
Proper architecture is needed in building enterprise web applications to ensure that it is easily scalable and developers productivity is high. In this session we are going to be talking about:
– What is micro-service Architecture
– What problem we are trying to solve
– Benefits of working with micro-service architecture
– Analysis/Architecting a micro-service application
– How to break down a monolith to use the micro-service architecture etc.
About The Speaker:
George James bio:
George James is a Full-stack software developer at RBBI, he has a Bachelors degree in Electrical Engineering from Ahmadu Bello University but works full time as a software developer. He is experienced in PHP, JavaScript (Front), NodeJS, CSS, Kafka, Kubernetes, GRPC etc., and lots of frameworks and Libraries. George James has been writing code for over 5 years and has a strong passion to learn functional programming.
Marketing attribution - who is the channel hero - Muizz Yusuf & Moyo Fagunwa ...Red Blue Blur Ideas
This presentation is for any marketers currently using a last-click view to understanding digital marketing success (how did they come to the site/app and convert) and they are needing to move to an attribution-based model. We’ll cover:
– brief intro to attribution, why you should adopt this methodology
– what types of attribution models there are
– attributing online/offline activity
– how to report on attributed conversions
– how to integrate this into your business
Speakers Bios:
Muizz Yusuf:
Muizz is a strong believer in using data & technology to take businesses to the next level. Since joining RBBI in 2017 as an Analytics Specialist, he has worked with multiple local and regional brands, helping them use their data better and delivering game-changing insights.
Moyosore Fagunwa:
Moyosore is the paid media technology specialist at RBBi focusing on automation & business processes improvement. He works across several local and regional brands with the aim of boosting awareness and conversion performance.
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. AMMAR is a digital marketing consultant with 4 years of
experience in optimising brand visibility and increasing their
traffic from search engines. As an account manager at RBBi,
he is helping top Middle East brands since 2013 in various
sectors. Clients include Qatar Airways, Emaar, ClearTrip and
Cleveland Clinic Abu Dhabi. Ammar is Google Analytics and
Google AdWords certified, using his knowledge and
experience in combination with his Arabic background to raise
the local brands up in the digital world.
3. FADI ALI is an HFI-certified user experience analyst with
vast experience in research, user testing, and strategy. He is
also a project manager for various clients in the GCC including
Cleveland Clinic Abu Dhabi and Abu Dhabi Islamic Bank. More
recently, Fadi has been exploring conversion rate optimisation
as a discipline of analytics which aids in validating and
informing design decisions. Using quantitative and qualitative
data from CRO practices and user testing, Fadi is well versed
in providing optimised user experience solutions for clients in
various sectors. In his spare time, Fadi enjoys travel, cooking,
and oriental music, occasionally dabbling on the oud when
time allows.
18. Stakeholders interviews
RESEARCH
Business requirement
What are your issues
KPIs
The 5 Why’s?
Target Audience
Type of the service / product
Business expectations
20. RESEARCH
Current website Audit
Usability issues
Technical issues
Content audit
Personas & user
journeys Understanding the user
behaviour
Search strategy
24. USER TESTING
User behavior in real time
Prototype validation
Data: heatmaps, number of clicks etc..
Test ads, messaging, on page elements
(Eye Tracking Technology)
28. Stakeholders workshop
The UX team will
conduct a Stakeholders
workshop with the
business owner to define
the business requirements
and the competitors.
Based on the this
workshop, SEO team will
build the marketing
strategy that meets the
business requirements.
Competitors analysis
Based on competitors
definition in previous step
and our research, we will
conduct a landscape
competitors analysis and
benchmarking research to
analyse local and
international competitors’
digital presence.
SEO team to identify the
main competitors based on
keywords ranking on
Google.
UX SEOTASK
29. UX SEO
User interviews & surveys
(8 participants / profile
segment):
After defining personas,
we will create the user
segments, conduct User
interviews & surveys, and
prepare a detailed analysis
report.
Based on the identified
personas, the SEO team
to include search related
questions to build
advanced keyword
research based on real
users insights.
IA & site map
The UX team to prepare
the sitemap and to define
the content bucket.
Working with the UX team
in IA & sitemap, the SEO
team will make sure that
the website structure
meets Google best
practices.
TASK
30. Wireframes
Identified Journeys will be
sketched and wireframed
for the responsive design
framework. The
wireframes will cover all
key screen structures,
navigation model and
front-end interactions for
various device platforms.
The key screens/templates
will be defined in the IA
phase.
SEO team To make sure
that all pages structure are
SEO optimised :
• The body content to be
in the top of the page.
• The page design to fit
300 - 500 words
minimum.
• The wireframes to meet
the page-speed
requirements
UX SEOTASK
31.
32.
33.
34. DigiTalks Dubai bringing you the latest and greatest digital marketing and UX news in
the region!Whether you’re a budding digital marketer, a seasoned user experience
specialist, a Google spider pretending to be human or just interested in all things digital,
DigiTalks is where it’s at!
@digitalksdubai Digitalks-Dubai Digitalks-Dubai