The document discusses search engine optimization (SEO), including why it is important, whether to outsource or do it in-house, general advice, basics of keyword research, on-page optimization like title tags and meta descriptions, and off-page optimization techniques like link building. It also covers common SEO mistakes to avoid such as flash-only websites, click-to-enter pages, and unusual file extensions.

1. www.synchrony.co.in Search Engine Optimization ( SEO ) Karthick Ram ( CEO )

2. www.synchrony.co.in Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Bus Ticket Reservation Service Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work ) - Definition

3. www.synchrony.co.in Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.

4. www.synchrony.co.in SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.

5. www.synchrony.co.in Monday, January 11, 2010 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?

6. www.synchrony.co.in SEO Basics. Keyword Research

7. www.synchrony.co.in - Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed

8. www.synchrony.co.in - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. )

9. www.synchrony.co.in On Page SEO Page Structure and layout Title Tag and Meta tags

10. www.synchrony.co.in On Page SEO ( Contd. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density

11. www.synchrony.co.in Filenames Img Alt tags On Page SEO ( Contd. )

12. www.synchrony.co.in Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. )

13. www.synchrony.co.in - Google Webmaster tool where you can check crawling stats , link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )

14. www.synchrony.co.in Page Structure and Layout Table Vs CSS (two column / three column layouts) Layout without table trick Layout with table trick Instead of this You would get this Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> <td rowspan=&quot;2&quot;> The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here .</td> </tr> </table> menu Content Empty Cell Content menu

15. www.synchrony.co.in Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission

16. www.eBrandz.com Monday, January 11, 2010 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) www.synchrony.co.in A Website B Website A Website B Website A Website B Website C Main Website

17. www.synchrony.co.in - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )

18. www.synchrony.co.in Online Press Release submission - Include keywords in your Title - Hot link keywords with your URL if possible - Include link to Press Kit on your website

19. www.synchrony.co.in Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

20. www.synchrony.co.in Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.

21. www.synchrony.co.in Most common SEO mistakes ( Contd. ) - Flash only website - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Unusual file extensions Replace “ ? ” with “ / ” and “ = ” with “ - “ and “ & ” with “ _ ” . http://www.lampusa.com/index.asp / pageAction-VIEWPROD _ ProdID - 20785 _ HS-1 - Too many dynamic variables in website url .ift

22. www.synchrony.co.in Questions and Answers Questions Answers

23. www.synchrony.co.in Thank you