SlideShare a Scribd company logo
Search Engine Optimization (SEO)
   PSPInternetMarketing.com
    Attachai Sachathamakul
              CEO
Introduction to S earch Eng ine Optimization
          Introduction to S earch Eng ine Optimization

   Your customers see your Advertisement or Listing when they Search
- Definition


               Credit card processing




                                                  Google technology places your
      Natural listings ( By SEO Work )             Advertisement (Paid Result)
Why is S EO important from a marketer’s
        Why is S EO important from a marketer’s point of view
                                    point of view


- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.
S EO – In hous e or Outs ource?


In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals




- Complex or proprietary business objectives which are confidential in nature



In all other cases, outsource.
S EO G eneral Advice


- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?
S EO B as ics .


Keyword Research
S EO B as ics . ( C ontd. )


- Competition Analysis : (Page Rank, links, paged indexed)


                      Page Rank                  Paged indexed
                                                   Links
On Pag e On Pag e S EO )( C ontd. )
                      S EO ( C ontd.


Hx tags

H1 tag
<h1> </h1>




 H2 tag
<h2> </h2>




             Good content with correct keyword density
On Pag e S EO ( C ontd. )


    Filenames
Img Alt tags
Pag e S tructure and Layout


    Table Vs CSS (two column / three column layouts)

  menu       Content                   Empty        Content
                                        Cell
 Coding for Table Trick
                                        menu
 <table>
 <tr>
 <td><!-- an empty table cell -->
 </td>
Layout without table trick
 <td rowspan=quot;2quot;>                      Layout with table trick
 The content of the page goes here.
 </td>
 </tr>
 <tr>
 <td>
 The navigation menu goes here.</td>
 </tr>
 </table>


    Instead of this                     You would get this
Off pag e Optimization


- Directory submission : A few important paid and free directories




Local Directory submission




Yellow Pages Submission
Off pag e Optimization ( C ontd. )

- Link popularity development

One Way Links : A site links to B site but there is no link from B to A

        A                                     B
    Website                               Website


Two Way Links : A site links to B site and B site links back to A site

        A                                     B
    Website                               Website



Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)


        A                                     B                                     C
    Website                               Website                             Main Website
Off pag e Optimization ( C ontd. )


- Article submission

- Links from online Press Releases and Blogs, RSS Feeds
Online Pres s R eleas e s ubmis s ion




• Hot link keywords with your URL if possible
• Include keywords in your Title
• Include link to Press Kit on your website
S ocial S earch Optimization
                            S ocial S earch Optimization


- Useful Blogs



- Articles and whitepapers



- Viral Videos



- Customer reviews



- Free Tools
Mos t common S EO mis takes


  - Temporary redirect on home page
Example      : www.remit2india.com.
Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp




In such a case, it is quite difficult to promote www.remit2india.com.
Mos t common S EO mis takes ( C ontd. ) ontd. )
                 Mos t common S EO mis takes ( C


                              .ift
- Flash only website
- Unusual file extensions

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Too many dynamic variables in website url




   Replace “?” with “/” and “=” with “-“ and “&” with “_” .

 http://www.lampusa.com/index.asp/pageAction-
 VIEWPROD_ProdID-20785_HS-1
Ques tions and Ans wers




Questions                 Answers
Thank you.
PSPInternetMarketing.com
 Attachai Sachathamakul
           CEO

More Related Content

Similar to Psp Internet Marketing.Com Services

Internet Marketing Training Day - June-Oct Version
Internet Marketing Training Day - June-Oct VersionInternet Marketing Training Day - June-Oct Version
Internet Marketing Training Day - June-Oct Version
Business & Enterprise North East
 
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
Karen Tait
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
The Reference
 
Advanced Data-Driven SEO
Advanced Data-Driven SEOAdvanced Data-Driven SEO
Advanced Data-Driven SEO
Hamlet Batista
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
Bartosz Stankiewicz
 
SEO Outlines by SEO Consultant SRINIVAS
SEO Outlines by SEO Consultant SRINIVASSEO Outlines by SEO Consultant SRINIVAS
SEO Outlines by SEO Consultant SRINIVAS
Srinivas Sarakadam, SEO expert
 
Srinivas seo
Srinivas seoSrinivas seo
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
PCG Digital Marketing
 
Seo & sem training
Seo & sem trainingSeo & sem training
Seo & sem training
Dr,Saini Anand
 
International Search Placement | John Caldwell - CreatorSEO
International Search Placement | John Caldwell - CreatorSEOInternational Search Placement | John Caldwell - CreatorSEO
International Search Placement | John Caldwell - CreatorSEO
Enterprise Ireland
 
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be FoundWordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be FoundWordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
Search Engine Optimization Basic
Search Engine Optimization BasicSearch Engine Optimization Basic
Search Engine Optimization Basic
Russell Jones
 
SEO Benchmark
SEO BenchmarkSEO Benchmark
SEO Benchmark
eBusiness Champions
 
Global and Local SEO
Global and Local SEOGlobal and Local SEO
Global and Local SEO
Carl Pantaleon
 
Easy Web Design
Easy Web DesignEasy Web Design
Easy Web Design
Noah Boswell
 
Wordpress SEO
Wordpress SEOWordpress SEO
Wordpress SEO
BeFound
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
Jacque Doring
 
Search Engine Optimization Latest
Search Engine Optimization LatestSearch Engine Optimization Latest
Search Engine Optimization Latest
Tanvir Ahmed
 
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - AttacatGoogle Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Attacat Internet Marketing
 

Similar to Psp Internet Marketing.Com Services (20)

Internet Marketing Training Day - June-Oct Version
Internet Marketing Training Day - June-Oct VersionInternet Marketing Training Day - June-Oct Version
Internet Marketing Training Day - June-Oct Version
 
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
Businesslinksocialmediaandadvertising3public 100901160050-phpapp02
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
 
Advanced Data-Driven SEO
Advanced Data-Driven SEOAdvanced Data-Driven SEO
Advanced Data-Driven SEO
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
 
SEO Outlines by SEO Consultant SRINIVAS
SEO Outlines by SEO Consultant SRINIVASSEO Outlines by SEO Consultant SRINIVAS
SEO Outlines by SEO Consultant SRINIVAS
 
Srinivas seo
Srinivas seoSrinivas seo
Srinivas seo
 
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
2014 SEO Strategies for Automotive Dealerships - by Matt O'Such
 
Seo & sem training
Seo & sem trainingSeo & sem training
Seo & sem training
 
International Search Placement | John Caldwell - CreatorSEO
International Search Placement | John Caldwell - CreatorSEOInternational Search Placement | John Caldwell - CreatorSEO
International Search Placement | John Caldwell - CreatorSEO
 
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be FoundWordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be FoundWordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
 
Search Engine Optimization Basic
Search Engine Optimization BasicSearch Engine Optimization Basic
Search Engine Optimization Basic
 
SEO Benchmark
SEO BenchmarkSEO Benchmark
SEO Benchmark
 
Global and Local SEO
Global and Local SEOGlobal and Local SEO
Global and Local SEO
 
Easy Web Design
Easy Web DesignEasy Web Design
Easy Web Design
 
Wordpress SEO
Wordpress SEOWordpress SEO
Wordpress SEO
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
 
Search Engine Optimization Latest
Search Engine Optimization LatestSearch Engine Optimization Latest
Search Engine Optimization Latest
 
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - AttacatGoogle Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
 

Recently uploaded

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
YourLegal Accounting
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
advik4387
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 

Recently uploaded (20)

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 

Psp Internet Marketing.Com Services

  • 1. Search Engine Optimization (SEO) PSPInternetMarketing.com Attachai Sachathamakul CEO
  • 2. Introduction to S earch Eng ine Optimization Introduction to S earch Eng ine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result)
  • 3. Why is S EO important from a marketer’s Why is S EO important from a marketer’s point of view point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.
  • 4. S EO – In hous e or Outs ource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.
  • 5. S EO G eneral Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?
  • 6. S EO B as ics . Keyword Research
  • 7. S EO B as ics . ( C ontd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links
  • 8. On Pag e On Pag e S EO )( C ontd. ) S EO ( C ontd. Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density
  • 9. On Pag e S EO ( C ontd. ) Filenames Img Alt tags
  • 10. Pag e S tructure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan=quot;2quot;> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this
  • 11. Off pag e Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission
  • 12. Off pag e Optimization ( C ontd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website
  • 13. Off pag e Optimization ( C ontd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds
  • 14. Online Pres s R eleas e s ubmis s ion • Hot link keywords with your URL if possible • Include keywords in your Title • Include link to Press Kit on your website
  • 15. S ocial S earch Optimization S ocial S earch Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools
  • 16. Mos t common S EO mis takes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.
  • 17. Mos t common S EO mis takes ( C ontd. ) ontd. ) Mos t common S EO mis takes ( C .ift - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1
  • 18. Ques tions and Ans wers Questions Answers