1. The document discusses optimizing YouTube videos for SEO through techniques like adding info cards, clickable overlays, optimizing video titles, descriptions, links, and including transcripts to help videos rank for long-tail keyword terms. 2. An example is provided of a Verizon YouTube video that ranked for several keyword phrases related to offers for Samsung devices on Google search results after applying optimization techniques. 3. Tips are provided for conducting keyword research for video optimization, including using YouTube autocomplete, wildcards in searches, and free tools like Google Trends and YouTube-specific tools.

1. SEO & YouTube
© 2017 Verizon. This document is the property of Verizon and may not be used, modified or further distributed without Verizon’s written permission.

2. Charles Taylor
SEO Manager – Verizon (VCM & VBM)
• SEO since 2003
• “Search Nerd”
• CharlesHTaylor on LinkedIn & Twitter
• Google: “Charles Taylor SEO”
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3. Agenda
1. Youtube Case Study
2. Optimization Roadmap
3. Keyword Research
4. Takeaways
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@CharlesHTaylor
#PRNews

4. Free Samsung Offer Ad Spot
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Two ad spots were uploaded to the Verizon Youtube.com channel in 2018.
They were optimized and here are the results...
#PRNews
@CharlesHTaylor

5. Youtube.com Rankings
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Video Ranking Keywords:
Verizon Samsung
Verizon Chromebook
Fios Samsung
Fios Chromebook
Fios Samsung offer
Verizon Chromebook offer
free Samsung
free Samsung Chromebook
free Chromebook 3
free Samsung Chromebook 3
#PRNews
@CharlesHTaylor

6. Google.com Rankings
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Page #1 Ranking Keywords:
Fios Samsung Chromebook 3
Fios Samsung Chromebook
Fios Chromebook 3
Fios Chromebook
Verizon Samsung Chromebook 3
Verizon Samsung Chromebook
Fios free Samsung Chromebook
Fios free Samsung Chromebook 3
Fios free Chromebook
Fios free Chromebook 3
Fios free Samsung
Verizon free Samsung Chromebook
Verizon free Samsung Chromebook 3
Verizon free Chromebook
Verizon free Chromebook 3
Fios Chromebook offer
#PRNews
@CharlesHTaylor

7. How Can You Accomplish this for Your Videos?
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#1
#2
#3
#4 & 5
#6
1. Info Card – Add relevant “info cards” within
video so that viewers can go to a page at any
point in the video.
2. Overlay – As all videos end add invisible clickable
overlay at the end when the commercial displays
“Learn more >”.
3. Video Title – Optimize video title.
4. Description – Write a brief USP/video description.
5. Links – In beginning and the end of the
description, link to page.
6. Transcript – Within the description (skip a couple
lines) include the full transcript of the video. This
gives the search engines more reason to rank the
video for long-tail terms.
#PRNews
@CharlesHTaylor

8. 8
Keyword Research Tactics
Youtube autocomplete is your friend…
@CharlesHTaylor
#PRNews

9. 9
Keyword Research Tactics
Don’t forget to use wildcards (i.e. “*”) when you search…
@CharlesHTaylor
#PRNews

10. 10
Keyword Tools
I’m cheap so I like to use Google Trends…
@CharlesHTaylor
#PRNews

11. 11
Keyword Tools
I’m cheap so I like to use Google Trends…
@CharlesHTaylor
#PRNews

12. 12
Keyword Tools
Tools specific to Youtube…
@CharlesHTaylor
#PRNews

13. 13
Keyword Tools
These are general keyword research tools…
@CharlesHTaylor
#PRNews

14. To-Do List
1. Youtube.com is the #2 search engine in terms of traffic.
2. Optimized videos can rank in general search results.
3. Great way to better enhance & support existing online/offline marketing.
4. Build “evergreen” video assets that can exist “forever”.
– Some videos have limited lifespans, optimize intelligently.
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@CharlesHTaylor
#PRNews

15. Thank
you.