This document contains 23 tips for search engine optimization (SEO). The tips include including title, meta and description tags; keeping keyword density below 5-8%; using keywords in the domain name and content; researching keyword variations; building quality backlinks; adding credible outbound links; designing with SEO in mind; using SEO tools; avoiding unethical techniques; adding new content regularly in a search engine readable format; ensuring easy navigation; and building a network of quality backlinks.

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Tip 1: Include title tags.

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Tip 2: Include meta tags.

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Tip 3: Include description tags.

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Tip 4: Keyword density should not exceed 5-
8%.

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Tip 5: Only if necessary, use a hyphen in the
domain name.

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Tip 6: Use appropriate and relevant keywords
in your domain name.

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Tip 7: Use appropriate and relevant keyword
phrases.

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Tip 8: Research different variations of
keywords and keyword phrases.

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Tip 9: Build good quality backlinks.

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Tip 10: Include credible outbound links.

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Tip 11: Design a site with SEO in mind.

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Tip 12: Use a quality design that appeals to
your target market.

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Tip 13: Use SEO tools to further optimize your
website and keyword research.

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Tip 14: Use ethical SEO techniques.

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Tip 15: Have a SEO press release when
appropriate.

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Tip 16: Know your competition.

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Tip 17: Remember that SEO takes time.

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Tip 18: Avoid using unethical SEO methods
and “tricks” such as hidden text or similar
font and page background colours.

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Tip 19: Flash should not be overused. Search
engines have difficulty reading most
programming languages easily. HTML and CSS
(Cascading Style Sheets) are much better
options.

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Tip 20: Add new web pages and content to a
website on a regular basis. The format that
these new pages are added in must be one
that can easily be read by the major search
engines.

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Tip 21: Make sure your website is easy to use
and navigate.

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Tip 22: Don’t design your website without
considering SEO.

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Tip 23: Build a network of quality backlinks.