The document provides tips for framing tweets effectively. It recommends keeping tweets conversational with humor, satire, sarcasm or questions. Tweets should be short, with the optimal length being 140 characters minus mentions and hashtags. Hashtags should be used sparingly to avoid looking like a spammer. Tweets should be sent when followers are most active online.

1. HOW TO FRAME YOUR
TWEETS

2. Keep the tone
conversational

3. Humor
Satire
Sarcasm
Controversial
Question
Exclaim
Experiment
Sentence case
Title Case
ALL CAPS
Vary length
Use images

4. Keep. It. Short.

5. Shorter the tweets,
higher chances of
being retweeted

6. 36 Character count at which
chances of being retweeted
begins to plateau

7. Preferred tweet count =
140 - “RT” – “@username” – “2 spaces”

8. www.make_sure_you_shorten_URLs_so_they_are_e
asy_to_track_and_look_smarter.com

9. Use hashtags
#Too #Many #Hashtags #Have #The
#Opposite #Effect #Of #What #You #Want
#Because #You #Look #Like #A #Spammer
#Twitter #smm #socialmedia

10. @Mention with discretion

11. Don't ignore spelling and grammars

12. It’s all about timing
Tweet when your followers are online and most active.

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