1. FUTURE PROOF SEARCH
Episode #1
hosted by: Patrick Wagner
PATRICKWAGNER.COM

2. EPISODE #1
GOOGLE'S IN-DEPTH ARTICLE SECTION
Blog, Infographic, Presentation & Video published on January 3rd, 2014
PATRICKWAGNER.COM

3. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
What is it?
This new spot for popular
topics & questions, to provide
users with:
• more meaningful
• in-depth information
from Evergreen Content.
Why?
10% of Google Users
liked it
PATRICKWAGNER.COM

4. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
6 Tips on Google’s In-Depth Article Section:
1. Implement the headline, feature an alternative headline using
article body attributes from Schema.org’s article markup &
ensure your images can be crawled.
http://schema.org/Article
PATRICKWAGNER.COM

5. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
6 Tips on Google’s In-Depth Article Section:
2. Add Authorship Markup to the Articles.
3. Using rel=next and rel=prev for paginated articles
https://support.google.com/webmasters/answer/1663744
Make sure you use the canonicalization tag correctly.
http://googlewebmastercentral.blogspot.ca/2013/04/5-common-mistakes-withrelcanonical.html
PATRICKWAGNER.COM

6. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
6 Tips on Google’s In-Depth Article Section:
4. Add your logo by linking to your Google+ page, and/or by using
organization markup from schema.org.
http://googlewebmastercentral.blogspot.ca/2013/05/using-schemaorgmarkup-for-organization.html
PATRICKWAGNER.COM

7. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
6 Tips on Google’s In-Depth Article Section:
5. Make your content available for Google to index.
Via Google Webmaster Tools (Fetch as Googlebot & Sitemap.xml)
6. Create quality content that user WANT to find and read.
PATRICKWAGNER.COM

8. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
What % of small publishers will Google be displaying?
These are uncharted waters, I would recommend taking it slow.
PATRICKWAGNER.COM

9. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
Big Publishers
NY Times doesn’t seem to have to added Authorship
markup to their articles and can still have the most
presence in the In-Depth Articles results section.
PATRICKWAGNER.COM

10. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
Should your Search Engine Strategy change?
Quality is still the name of the game, with or
without In-Depth Article section exposure.
PATRICKWAGNER.COM

11. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS
Time to create Evergreen Content
Focus on developing
“Evergreen” content that
can stand the test of time
to maximize the benefits
of Google’s
In-Depth Article section in
their SERPs*.
*Search Engine Results Page(s)
PATRICKWAGNER.COM

12. WHY TARGET THE IN-DEPTH ARTICLES SECTION?
"... THEY WILL … REMAIN RELEVANT FOR
MONTHS OR YEARS AFTER PUBLICATION".
http://insidesearch.blogspot.ca/2013/08/discover-great-in-depth-articles-on.html
FUTURE PROOF SEARCH – Episode #1
FutureProofSearch.com
Blog, Infographic, Presentation & Video published on January 3rd, 2014
PATRICKWAGNER.COM

13. FUTURE PROOF SEARCH
Episode #1 – Google’s In-Depth Articles Section
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