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Video seo marketing 
In this file, you can ref free useful materials about video seo marketing 
and other materials for video marketing such as video marketing tips, 
video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Videos are becoming more and more important on the internet as more users gain 
access to faster internet connections. It is because of this that businesses need to start 
thinking about video SEO and the strategy behind marketing video content on the 
internet. Videos are especially important in helping drive traffic to your website. Google 
and other search engines recognize that videos usually offer high quality content, and 
take time and effort to produce. For this reason, they place a lot of importance on videos 
and see them as supporting signals for the quality of your site’s content. 
Because of the time and effort factor, we want to make sure that when we do create 
video content for our users, we are doing it properly. There is nothing worse than 
wasting time and effort to produce something that will, in the end, not help you drive 
traffic or sales on your site. So now that we have a video, how do we market it properly 
for maximum results? 
Video marketing. Free pdf download examples Page 1
1) Hosting 
Your Video 
The obvious choice for hosting is YouTube. YouTube is the most popular video hosting 
service, and is actually considered the number 2 search engine in the world behind only 
Google itself. YouTube is good for videos that have entertainment intent, but if your 
video could end up being found in search engine results (SERPs) for a specific term, it 
would be better to host on a different platform that gives you more control over the 
ownership of your video. In this case a paid service like Wistia or Vimeo Pro would be a 
better option. With a service like Wistia, your video result listings will link to the video 
hosted on your website rather than bringing the user to YouTube. 
2) Choosing Keywords 
The keywords you choose are very important, just as with any SEO strategy. There are 
a few places that the keywords you choose are going to be important. The first is the 
actual filename of the video. The search engines look at the filename and use it to 
determine what the video is about. 
A catchy title is also a plus. In the case of YouTube, this refers to the title field when 
uploading a video. It can also refer to the title used in an XML Sitemap, and the heading 
used on your site directly before embedding the video code. Certain services also offer 
keyword fields when uploading a video. You may also utilize these fields in order to tell 
the system what keywords you are trying to be found for with your video. 
Video marketing. Free pdf download examples Page 2
3) Comments and Social Sharing 
It is important to provide users with the ability to comment on your video and to give 
them an easy way to share the video with their connections on social networks. Most of 
the services you will use to host your videos will have areas to do this on site, but you 
will need to take care of this on your own when the video is being served on a page 
within your website. Some services offer tools to help with this, but in other cases you 
will need to manually program in these features yourself. 
4) Transcripts 
Supplying a transcript along with your video helps search engines know exactly the 
content that appears in your video. Since it would be very difficult if not impossible for 
the search engines to view and interpret all of the content on every video out there, 
transcripts can help you be found for other terms that are not specifically targeted within 
the title or filename. The transcript acts as the content of a webpage for the video, and 
without it you can assume that your video is the equivalent of a page on your site that is 
optimized for good keywords, but is lacking any supporting content. There are services 
out there that will manually transcribe your videos for you as well. 
5) Video XML Sitemaps 
Video XML Sitemaps are very important for helping your video content be found. Video 
Sitemaps give search engines a definitive list of all the video content on your site in a 
format that gives them all the information they need in order to properly index all of your 
content. This is similar to your regular XML sitemap in making sure that all of the videos 
you have created can be found in their SERPs for the terms you are targeting. Not only 
will it help you get found in SERPs, it also gives you the opportunity to influence how 
your video entry will show on the various search result pages. Video XML Sitemaps are 
also a sure fire way to make sure that the SERP listings link the user back to the video 
embedded on your site and not to a third party website like YouTube. 
6) Schema.org Markup and Rich Snippets 
Another way you can help your videos get found is to use Schema.org markup and Rich 
Snippets with your videos. By tagging and marking up your code with these snippets, 
Video marketing. Free pdf download examples Page 3
you are providing additional information and context about your video to various search 
spiders and crawlers looking for content on your site. Google recommends using 
Schema.org markup to help make sure your videos are fully optimized and accessible to 
spiders. 
7) GeoTagging and Merging YouTube with Google+ 
If you are hosting your videos on YouTube there are a few additional things you will 
want to do to get most out of your videos. The first is to setup GeoTagging. This will 
allow you to enter the latitude and longitude coordinates for where the video clip was 
shot. This will help to localize your video if that is your intent. You will also want tomerge 
your YouTube Channel with your Google+ Page so that you can easily share and 
manage your video posts with your contacts. 
8) Link Building 
Once you have a video created and have shared it on your website or a 3rd party 
hosting site like YouTube, you will want to share it with the world. You want to build links 
back to your videos naturally so you do not incur any penalties with search engines. The 
best place to start is by sharing on social media channels so that your user base can 
help you spread the word. Integrating the video into a blog post and promoting through 
other marketing channels is also key. There are endless possibilities when it comes to 
sharing your videos, so don’t be afraid to think outside the box. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Video marketing. Free pdf download examples Page 4
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
Video marketing. Free pdf download examples Page 5
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6
Video marketing. Free pdf download examples Page 7

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Video seo marketing

  • 1. Video seo marketing In this file, you can ref free useful materials about video seo marketing and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Videos are becoming more and more important on the internet as more users gain access to faster internet connections. It is because of this that businesses need to start thinking about video SEO and the strategy behind marketing video content on the internet. Videos are especially important in helping drive traffic to your website. Google and other search engines recognize that videos usually offer high quality content, and take time and effort to produce. For this reason, they place a lot of importance on videos and see them as supporting signals for the quality of your site’s content. Because of the time and effort factor, we want to make sure that when we do create video content for our users, we are doing it properly. There is nothing worse than wasting time and effort to produce something that will, in the end, not help you drive traffic or sales on your site. So now that we have a video, how do we market it properly for maximum results? Video marketing. Free pdf download examples Page 1
  • 2. 1) Hosting Your Video The obvious choice for hosting is YouTube. YouTube is the most popular video hosting service, and is actually considered the number 2 search engine in the world behind only Google itself. YouTube is good for videos that have entertainment intent, but if your video could end up being found in search engine results (SERPs) for a specific term, it would be better to host on a different platform that gives you more control over the ownership of your video. In this case a paid service like Wistia or Vimeo Pro would be a better option. With a service like Wistia, your video result listings will link to the video hosted on your website rather than bringing the user to YouTube. 2) Choosing Keywords The keywords you choose are very important, just as with any SEO strategy. There are a few places that the keywords you choose are going to be important. The first is the actual filename of the video. The search engines look at the filename and use it to determine what the video is about. A catchy title is also a plus. In the case of YouTube, this refers to the title field when uploading a video. It can also refer to the title used in an XML Sitemap, and the heading used on your site directly before embedding the video code. Certain services also offer keyword fields when uploading a video. You may also utilize these fields in order to tell the system what keywords you are trying to be found for with your video. Video marketing. Free pdf download examples Page 2
  • 3. 3) Comments and Social Sharing It is important to provide users with the ability to comment on your video and to give them an easy way to share the video with their connections on social networks. Most of the services you will use to host your videos will have areas to do this on site, but you will need to take care of this on your own when the video is being served on a page within your website. Some services offer tools to help with this, but in other cases you will need to manually program in these features yourself. 4) Transcripts Supplying a transcript along with your video helps search engines know exactly the content that appears in your video. Since it would be very difficult if not impossible for the search engines to view and interpret all of the content on every video out there, transcripts can help you be found for other terms that are not specifically targeted within the title or filename. The transcript acts as the content of a webpage for the video, and without it you can assume that your video is the equivalent of a page on your site that is optimized for good keywords, but is lacking any supporting content. There are services out there that will manually transcribe your videos for you as well. 5) Video XML Sitemaps Video XML Sitemaps are very important for helping your video content be found. Video Sitemaps give search engines a definitive list of all the video content on your site in a format that gives them all the information they need in order to properly index all of your content. This is similar to your regular XML sitemap in making sure that all of the videos you have created can be found in their SERPs for the terms you are targeting. Not only will it help you get found in SERPs, it also gives you the opportunity to influence how your video entry will show on the various search result pages. Video XML Sitemaps are also a sure fire way to make sure that the SERP listings link the user back to the video embedded on your site and not to a third party website like YouTube. 6) Schema.org Markup and Rich Snippets Another way you can help your videos get found is to use Schema.org markup and Rich Snippets with your videos. By tagging and marking up your code with these snippets, Video marketing. Free pdf download examples Page 3
  • 4. you are providing additional information and context about your video to various search spiders and crawlers looking for content on your site. Google recommends using Schema.org markup to help make sure your videos are fully optimized and accessible to spiders. 7) GeoTagging and Merging YouTube with Google+ If you are hosting your videos on YouTube there are a few additional things you will want to do to get most out of your videos. The first is to setup GeoTagging. This will allow you to enter the latitude and longitude coordinates for where the video clip was shot. This will help to localize your video if that is your intent. You will also want tomerge your YouTube Channel with your Google+ Page so that you can easily share and manage your video posts with your contacts. 8) Link Building Once you have a video created and have shared it on your website or a 3rd party hosting site like YouTube, you will want to share it with the world. You want to build links back to your videos naturally so you do not incur any penalties with search engines. The best place to start is by sharing on social media channels so that your user base can help you spread the word. Integrating the video into a blog post and promoting through other marketing channels is also key. There are endless possibilities when it comes to sharing your videos, so don’t be afraid to think outside the box. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 4
  • 5. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. Video marketing. Free pdf download examples Page 5
  • 6. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. Video marketing. Free pdf download examples Page 7