New tagging strategy for community sherpa

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New tagging strategy for community sherpa

  1. 1. New Tagging Strategy for Community Sherpa<br />
  2. 2. How Do Tags Affect SEO?<br />Every time you create a new tag, you create a new “indexed” page on search engines.<br />When clicked on, a “Tag Page” will show all posts that used that specific tag.<br />The more often you use the same tags, the more “SEO authority” you have on that search term<br />
  3. 3. Tag Page Example from Search<br />Commonly used search term<br />Posts that used<br />exact tag<br />Result on page 1<br />of Google<br />
  4. 4. How Should Community Sherpa Be Using Tags?<br />Focusing on more “long-tail” searches<br />Avoid broad keyword searches<br />“Apartments”, “Atlanta”, “events”<br />Tagging for the blog, NOT the post<br />Tags are the link between the blog and post<br />Using the same tags over and over again for relevancy and gaining “SEO authority”<br />
  5. 5. Tagging Exercises<br />
  6. 6. Exercise #1<br />Post Title: Hang Out at the Dog Park Here at Piedmont Park!<br />Solace on Peachtree<br />Pet-friendly apartments in Atlanta GA<br />Apartments in Midtown Atlanta<br />Apartments near Piedmont Park<br />outdoors<br />pets<br />Local parks<br />Apartments in Midtown Atlanta<br />Apartments in Atlanta GA<br />Piedmont Park<br />Atlanta GA<br />Parks in Atlanta GA<br />Dog parks in Atlanta GA<br />Parks near Peachtree Street<br />
  7. 7. Exercise #2<br />Post Title: Britney Spears Announces Atlanta Show at Philips Arena in July <br />Britney Spears<br />Events in Atlanta GA<br />fun<br />Apartments in Atlanta GA<br />Apartments near Philips Arena<br />Apartments in downtown Atlanta GA<br />Upcoming events at Philips Arena<br />Philips Arena<br />Things to do near Peachtree Street<br />Things to do in Atlanta GA<br />Ashley Auburn Pointe<br />
  8. 8. Exercise #3<br />Post Title: Does Maggiano’s Have the Best Italian Food in the Dunwoody Area?<br />Apartments near Ashford Dunwoody Rd<br />food<br />Maggiano’s<br />Italian restaurants in Dunwoody GA<br />Fine dining<br />Apartments in Dunwoody GA<br />Apartments near Perimeter Mall<br />Restaurants in Dunwoody GA<br />spaghetti<br />Broadstone Dunwoody Apartments<br />Restaurants near Ashford Dunwoody Rd<br />Restaurants near Perimeter Mall<br />
  9. 9. How Will Community Sherpa Use Tags Moving Forward?<br />Pre-determined list of tags for each community that is “property-specific”<br />No more than 45-50 tags per community<br />No more than 5-10 tags per post<br />No longer using any previously-used tags<br />
  10. 10. Tagging Process for Teams<br />SMAs/Interns/CDs will create new list of tags for each property within the team.<br />OCMs will ONLY use this set of tags from now on<br />If you feel a tag needs to be added for any reason, ask your Creative Director<br />Do NOT delete any tags from the “Post Tags” page in WordPress<br />
  11. 11. QUESTIONS?<br />

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