1. Video marketing and seo
In this file, we share with you all information that related to video
marketing and seo such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Videos are becoming more and more important on the internet as more
users gain access to faster internet connections. It is because of this that
businesses need to start thinking about video SEO and the strategy
behind marketing video content on the internet. Videos are especially
important in helping drive traffic to your website. Google and other
search engines recognize that videos usually offer high quality content,
and take time and effort to produce. For this reason, they place a lot of
importance on videos and see them as supporting signals for the quality
of your site’s content.
Because of the time and effort factor, we want to make sure that when
we do create video content for our users, we are doing it properly. There
is nothing worse than wasting time and effort to produce something that
will, in the end, not help you drive traffic or sales on your site. So now
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2. that we have a video, how do we market it properly for maximum
results?
1) Hosting Your Video
The obvious choice for hosting is YouTube. YouTube is the most
popular video hosting service, and is actually considered the number 2
search engine in the world behind only Google itself. YouTube is good
for videos that have entertainment intent, but if your video could end up
being found in search engine results (SERPs) for a specific term, it
would be better to host on a different platform that gives you more
control over the ownership of your video. In this case a paid service like
Wistia or Vimeo Pro would be a better option. With a service like
Wistia, your video result listings will link to the video hosted on your
website rather than bringing the user to YouTube.
2) Choosing Keywords
The keywords you choose are very important, just as with any SEO
strategy. There are a few places that the keywords you choose are going
to be important. The first is the actual filename of the video. The search
engines look at the filename and use it to determine what the video is
about.
A catchy title is also a plus. In the case of YouTube, this refers to the
title field when uploading a video. It can also refer to the title used in an
XML Sitemap, and the heading used on your site directly before
embedding the video code. Certain services also offer keyword fields
when uploading a video. You may also utilize these fields in order to tell
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3. the system what keywords you are trying to be found for with your
video.
3) Comments and Social Sharing
It is important to provide users with the ability to comment on your
video and to give them an easy way to share the video with their
connections on social networks. Most of the services you will use to host
your videos will have areas to do this on site, but you will need to take
care of this on your own when the video is being served on a page within
your website. Some services offer tools to help with this, but in other
cases you will need to manually program in these features yourself.
4) Transcripts
Supplying a transcript along with your video helps search engines know
exactly the content that appears in your video. Since it would be very
difficult if not impossible for the search engines to view and interpret all
of the content on every video out there, transcripts can help you be
found for other terms that are not specifically targeted within the title or
filename. The transcript acts as the content of a webpage for the video,
and without it you can assume that your video is the equivalent of a page
on your site that is optimized for good keywords, but is lacking any
supporting content. There are services out there that will manually
transcribe your videos for you as well.
5) Video XML Sitemaps
Video XML Sitemaps are very important for helping your video content
be found. Video Sitemaps give search engines a definitive list of all the
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4. video content on your site in a format that gives them all the information
they need in order to properly index all of your content. This is similar to
your regular XML sitemap in making sure that all of the videos you have
created can be found in their SERPs for the terms you are targeting. Not
only will it help you get found in SERPs, it also gives you the
opportunity to influence how your video entry will show on the various
search result pages. Video XML Sitemaps are also a sure fire way to
make sure that the SERP listings link the user back to the video
embedded on your site and not to a third party website like YouTube.
6) Schema.org Markup and Rich Snippets
Another way you can help your videos get found is to use Schema.org
markup and Rich Snippets with your videos. By tagging and marking up
your code with these snippets, you are providing additional information
and context about your video to various search spiders and crawlers
looking for content on your site. Google recommends using Schema.org
markup to help make sure your videos are fully optimized and accessible
to spiders.
7) GeoTagging and Merging YouTube with Google+
If you are hosting your videos on YouTube there are a few additional
things you will want to do to get most out of your videos. The first is to
setup GeoTagging. This will allow you to enter the latitude and
longitude coordinates for where the video clip was shot. This will help to
localize your video if that is your intent. You will also want to merge
your YouTube Channel with your Google+ Page so that you can easily
share and manage your video posts with your contacts.
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5. 8) Link Building
Once you have a video created and have shared it on your website or a
3rd party hosting site like YouTube, you will want to share it with the
world. You want to build links back to your videos naturally so you do
not incur any penalties with search engines. The best place to start is by
sharing on social media channels so that your user base can help you
spread the word. Integrating the video into a blog post and promoting
through other marketing channels is also key. There are endless
possibilities when it comes to sharing your videos, so don’t be afraid to
think outside the box.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
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6. where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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7. Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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