The document discusses the challenges and opportunities in marketing during economic downturns. It notes that difficult times can present opportunities for those who are proactive in seeking them out. The document then provides information on search engine optimization (SEO), explaining what SEO is and giving an example of high volume real estate search terms in Chicago and the potential returns on investment from organic SEO versus paid search engine marketing.

1. The Race is on! WILL YOU SURVIVE 2009’s CHALLENGING MARKETING TIMES?

2. Economic Marketing Conditions Those Who Hope Something Changes. Those Who Will Seek Out Opportunities ! CHALLENGING TIMES BRINGS OPPORTUNITIES WHICH ONE ARE YOU?

3. CHALLENGES OPPORTUNITY ECONOMIC CHALLENGES VS. OPPORTUNITY LESS CONVERSATIONS MORE CONVERSATIONS

4. Your Text Your Text Your Text SO…WHAT IS A CONVERSATION? Conversation

6. TOP REAL ESTATE KEYWORDS

7. GOOGLE SEARCH FOR “Chicago Real Estate”

8. Results

9. # OF MONTHLY SEARCHES FOR “ CHICAGO REAL ESTATE”

10. PPC VS ORGANIC SEARCH $4.91 (minimum) X 673,000 Monthly Searches = $3,304,430.00 !!!

11. LET’S LOOK AT SEO ROI

13. WHAT IS YOUR NEW COMPANY VALUE AND ROI?

14. Randi Thornton SEO Google Guru for PCMS Consulting SEOGoogleGuru.com Thank You!