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Navneet	Kaushal	
CEO	
PageTraffic	
The Secret to SEO Success in 2018
Some RemarkableStats
On SearcherBehavior…
Where	Do		People	Search?
How SEO has
changed!
COURTSEY	E2M	Solutions
Mobile	Dominance	No	Longer	news	
Over 80% of the most-visitedAlexa sitesare mobile
adaptive. (mobiforge)
•  Mobile traffic...
HTTPS			starting	to	be	en	forced	
December “Maccabees” algorithm update seemsto
have an effect.
•  According to SEMrush,th...
The	“Maccabees	Update”	
Major changes to rankings basedon
content and sitestructure.
•  Keyword permutation issues
•  Mobi...
Rich	Snippet	Will	Need	Careful	Structuring	
StructureRich Snippets | Rich Cards and Knowledge Graph |
Featured Snippets
Ranks	Number	
3	Normally
The	fruits	of	success
How	Can	I	Get	Me	Some?
How	To	Implement	a	NoFollow?		
How	To	Implement	a	NoIndex	Tag?		
How	To	Implement	a	Rel	Alternate	Tag?		
How	To	Implement	...
Included	Transcripts	With	a	
Clear	Outline	of	Steps
The	Content	Should	Provided	a	
Lot	More	Info	Than	Just	the	“How	
To”
Share	URLs	on	Google+
Submit	the	URLs	in	
Search	Console
Identify	a	Simple	Question	
Provide	a	Direct	Answer	
Make	it	Easy	for	Users	(and	Google)	to	Find	
1	
2	
4	
Offer	Valued	Ad...
16	Features	Every	SEO	Should	Consider:	
SERPFeatureType
Videounits
“PeopleAlsoAsk”
FeaturedSnippet
MapsBox
KnowledgePanel
...
16	Features	Every	SEO	Should	Consider:	
SERP FeatureType
Books
RelatedSearches
Tweets
SearchSuggest
Sitelinks Section
Site...
Page	Speed
Voice	Search	Is	More	Real	Than	Ever
Natural	Language	Queries
Search	engines	have	become	so	advanced	they	can	process	longer,	complex	queries.	
Take	a	look	at	the	example	of	a	natural	...
Rank	On	Mobile	Before	You	Rank	On	Desktop
•  91%	of	adults	own	a	mobile	phone	of	some	sort	
•  56%	of	adults	own	a	smartphone	
•  83%	of	US	smartphone	owners	use	th...
IF	YOUR	WEBSITE	ROUTES	ALL	
MOBILE	TRAFFIC	TO	THE	HOMEPAGE	
RATHER	THAN	THE	INTERNAL	PAGE	
THE	USER	WAS	ATTEMPTING	TO	
VIS...
IF	YOUR	SITE	IS	SLOW	ON	MOBILES,	
GOOGLE	IS	LESS	LIKELY	TO	RANK	IT.	
Matt	Cutts	of	Google	at	Pubcon	in	October	2013
HAVING	A	MOBILE	SITE	IS	JUST	THE	
START.
http://developers.google.com/speed/pagespeed/insights
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen	
	
•  Taking	mob...
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen	
	
•  Taking	mob...
Title	length	
•  Desktop	=	~	70	characters	with	spaces	
•  Mobile	=	~	55	characters	with	spaces
The	Rise	of	“Linkless”	Backlinks
•  “Linkless”	backlinks	are	simply	brand	mentions	
without	links.	
•  Lots	of	people	will	mention	your	brand	in	their	
art...
Step	1:	Find	Your	Unlinked	Brand	Mentions	Using	Google	Search	
	
Generally,	in	order	to	make	the	most	out	of	this,	you’ll	...
It	should	look	something	like	this:
It	should	look	something	like	this:
•  What	this	does	is,	it	looks	for	mentions	of	that	specific	keyword,	brand	name	or		
whatever	on	sites	except	for	the	pop...
Step	2:	Contact	The	Webmasters	Of	Those	Websites	
But	before	you	do	that,	here	are	a	few	things	to	keep	in	mind:	
	
•  Don...
Link	building	Is	Still	Your	#1	SEO	Hack
Penguin	updates	
•  Penguin	focused	on	linkspam	
•  “Any	links	intended	to	
manipulate	PageRank	or	a	site's	
ranking	in	Go...
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Faceboo...
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
The secret to SEO success in 2018
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The secret to SEO success in 2018

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Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018

Published in: Marketing
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The secret to SEO success in 2018

  1. 1. Navneet Kaushal CEO PageTraffic The Secret to SEO Success in 2018
  2. 2. Some RemarkableStats On SearcherBehavior…
  3. 3. Where Do People Search?
  4. 4. How SEO has changed!
  5. 5. COURTSEY E2M Solutions
  6. 6. Mobile Dominance No Longer news Over 80% of the most-visitedAlexa sitesare mobile adaptive. (mobiforge) •  Mobile traffic only goingup •  Opportunities for better mobile advertisingaround the corner •  Thetrain hasofficially left thestation
  7. 7. HTTPS starting to be en forced December “Maccabees” algorithm update seemsto have an effect. •  According to SEMrush,the %of high-rankingsites with HTTPS/ SSLincreased •  Google hashinted strongly that they would dothis •  Security only getting moreimportant
  8. 8. The “Maccabees Update” Major changes to rankings basedon content and sitestructure. •  Keyword permutation issues •  Mobile sites and those without schema most affected •  Other implications still not fully known
  9. 9. Rich Snippet Will Need Careful Structuring StructureRich Snippets | Rich Cards and Knowledge Graph | Featured Snippets
  10. 10. Ranks Number 3 Normally
  11. 11. The fruits of success
  12. 12. How Can I Get Me Some?
  13. 13. How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header? Start With a List of Common Questions
  14. 14. Included Transcripts With a Clear Outline of Steps
  15. 15. The Content Should Provided a Lot More Info Than Just the “How To”
  16. 16. Share URLs on Google+
  17. 17. Submit the URLs in Search Console
  18. 18. Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info 3
  19. 19. 16 Features Every SEO Should Consider: SERPFeatureType Videounits “PeopleAlsoAsk” FeaturedSnippet MapsBox KnowledgePanel TopStories(News) Images Apps How toGet In Create&optimizeonYouTube(or,rarely,Vimeo) Branding–getsearchedforwith/afterthequery Phrasing&positionofshortanswerincontent ClaimGMB,getlinks,earncitations,benearby Earnbrandassociation,usestructuredmarkup GetinGoogleNews,earnlinks,titlew/KWs Relevantimages,altattributes,&directembeds KWsintitle/description,getpopularinappstores
  20. 20. 16 Features Every SEO Should Consider: SERP FeatureType Books RelatedSearches Tweets SearchSuggest Sitelinks Section Sitelinks In- DepthArticles Carousels/ListResults How toGet In Writeabook,use KWs in the title ,have an ISBN Besearched+foundcommonly w/the KWs Verifiedaccountshelp,use KWsintweets Asw/relatedsearches,alsogeo-sensitive Getlinks&visitstoseveralpoppgs;usemarkup Growpopularsubsectionsw/popularsubpages Authorlongerpiecesthatreceiveattention/links Belistedalongsidecommonsetsontheweb
  21. 21. Page Speed
  22. 22. Voice Search Is More Real Than Ever
  23. 23. Natural Language Queries
  24. 24. Search engines have become so advanced they can process longer, complex queries. Take a look at the example of a natural query below:
  25. 25. Rank On Mobile Before You Rank On Desktop
  26. 26. •  91% of adults own a mobile phone of some sort •  56% of adults own a smartphone •  83% of US smartphone owners use their phone in stores •  https://developers.google.com/webmasters/mobile-sites/mobile-seo/? hl=en Think.Mobile.First.
  27. 27. IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. Matt Cutts of Google at Pubcon in October 2013
  28. 28. IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013
  29. 29. HAVING A MOBILE SITE IS JUST THE START.
  30. 30. http://developers.google.com/speed/pagespeed/insights
  31. 31. MOBILE READY MEANS: •  Loading quickly on mobile
  32. 32. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen
  33. 33. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see
  34. 34. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see •  Enabling users to read without pinching and zooming!
  35. 35. Title length •  Desktop = ~ 70 characters with spaces •  Mobile = ~ 55 characters with spaces
  36. 36. The Rise of “Linkless” Backlinks
  37. 37. •  “Linkless” backlinks are simply brand mentions without links. •  Lots of people will mention your brand in their articles without you having to do anything about it. •  BUT some of them will NOT include a link to your website. •  In 2018, these “linkless” links are definitely going to rise. And you should take advantage of that.
  38. 38. Step 1: Find Your Unlinked Brand Mentions Using Google Search Generally, in order to make the most out of this, you’ll need to have some knowledge of Google’s advanced search operators. But even if you don’t have such knowledge, you can still use the following search query in your Google Search: “keyword/brand name/person name” -ownsite.com -twitter.com -facebook.com - google.com
  39. 39. It should look something like this:
  40. 40. It should look something like this:
  41. 41. •  What this does is, it looks for mentions of that specific keyword, brand name or whatever on sites except for the popular social media websites and your own website. •  Once you do that, you can start opening every single Google search result (they won’t be too much if you’re not a big player) and find all the mentions of your brand that are NOT linking to your website.
  42. 42. Step 2: Contact The Webmasters Of Those Websites But before you do that, here are a few things to keep in mind: •  Don’t contact websites that you would NOT like to like to your website. •  When contacting the ones you like, make sure your email is concise and to the point. •  Usually, since they have already mentioned your brand without having to ask for it, they shouldn’t hesitate much to link to you (unless they have their own reasons for not doing it). •  Don’t lose your time with the ones that are hesitant. Instead, focus on the ones that are more than willing to link to you (80-20 rule). •  When applying this 2-step process, you should always be striving for AT LEAST 50% success rate. •  Before contacting anyone, make sure you have a script that will convert well. •  Make sure you follow up with the people who didn’t respond to you. Most of them are likely to have missed your email. After all, the average person gets around 150 emails per day!
  43. 43. Link building Is Still Your #1 SEO Hack
  44. 44. Penguin updates •  Penguin focused on linkspam •  “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.” •  LAST UPDATED 9/23/2016! –  Previous update was 10/17/14
  45. 45. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!

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