1.
Navneet Kaushal
CEO
PageTraffic
The Secret to SEO Success in 2018

2.
Some RemarkableStats
On SearcherBehavior…

3.
Where Do People Search?

4.
How SEO has
changed!

5.
COURTSEY E2M Solutions

6.
Mobile Dominance No Longer news
Over 80% of the most-visitedAlexa sitesare mobile
adaptive. (mobiforge)
• Mobile traffic only goingup
• Opportunities for better mobile advertisingaround
the corner
• Thetrain hasofficially left thestation

7.
HTTPS starting to be en forced
December “Maccabees” algorithm update seemsto
have an effect.
• According to SEMrush,the %of high-rankingsites
with HTTPS/ SSLincreased
• Google hashinted strongly that they would dothis
• Security only getting moreimportant

8.
The “Maccabees Update”
Major changes to rankings basedon
content and sitestructure.
• Keyword permutation issues
• Mobile sites and those without schema most
affected
• Other implications still not fully known

9.
Rich Snippet Will Need Careful Structuring
StructureRich Snippets | Rich Cards and Knowledge Graph |
Featured Snippets

10.
Ranks Number
3 Normally

11.
The fruits of success

12.
How Can I Get Me Some?

13.
How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
Start With a List of Common Questions

14.
Included Transcripts With a
Clear Outline of Steps

15.
The Content Should Provided a
Lot More Info Than Just the “How
To”

16.
Share URLs on Google+

17.
Submit the URLs in
Search Console

18.
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info 3

19.
16 Features Every SEO Should Consider:
SERPFeatureType
Videounits
“PeopleAlsoAsk”
FeaturedSnippet
MapsBox
KnowledgePanel
TopStories(News)
Images
Apps
How toGet In
Create&optimizeonYouTube(or,rarely,Vimeo)
Branding–getsearchedforwith/afterthequery
Phrasing&positionofshortanswerincontent
ClaimGMB,getlinks,earncitations,benearby
Earnbrandassociation,usestructuredmarkup
GetinGoogleNews,earnlinks,titlew/KWs
Relevantimages,altattributes,&directembeds
KWsintitle/description,getpopularinappstores

20.
16 Features Every SEO Should Consider:
SERP FeatureType
Books
RelatedSearches
Tweets
SearchSuggest
Sitelinks Section
Sitelinks In-
DepthArticles
Carousels/ListResults
How toGet In
Writeabook,use KWs in the title ,have an ISBN
Besearched+foundcommonly w/the KWs
Verifiedaccountshelp,use KWsintweets
Asw/relatedsearches,alsogeo-sensitive
Getlinks&visitstoseveralpoppgs;usemarkup
Growpopularsubsectionsw/popularsubpages
Authorlongerpiecesthatreceiveattention/links
Belistedalongsidecommonsetsontheweb

21.
Page Speed

22.
Voice Search Is More Real Than Ever

23.
Natural Language Queries

24.
Search engines have become so advanced they can process longer, complex queries.
Take a look at the example of a natural query below:

25.
Rank On Mobile Before You Rank On Desktop

26.
• 91% of adults own a mobile phone of some sort
• 56% of adults own a smartphone
• 83% of US smartphone owners use their phone in stores
• https://developers.google.com/webmasters/mobile-sites/mobile-seo/?
hl=en
Think.Mobile.First.

27.
IF YOUR WEBSITE ROUTES ALL
MOBILE TRAFFIC TO THE HOMEPAGE
RATHER THAN THE INTERNAL PAGE
THE USER WAS ATTEMPTING TO
VISIT, IT WILL BE RANKED LOWER.
Matt Cutts of Google at Pubcon in October 2013

28.
IF YOUR SITE IS SLOW ON MOBILES,
GOOGLE IS LESS LIKELY TO RANK IT.
Matt Cutts of Google at Pubcon in October 2013

29.
HAVING A MOBILE SITE IS JUST THE
START.

30.
http://developers.google.com/speed/pagespeed/insights

31.
MOBILE READY MEANS:
• Loading quickly on mobile

32.
MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen

33.
MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see

34.
MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see
• Enabling users to read without pinching and zooming!

35.
Title length
• Desktop = ~ 70 characters with spaces
• Mobile = ~ 55 characters with spaces

36.
The Rise of “Linkless” Backlinks

37.
• “Linkless” backlinks are simply brand mentions
without links.
• Lots of people will mention your brand in their
articles without you having to do anything about
it.
• BUT some of them will NOT include a link to your
website.
• In 2018, these “linkless” links are definitely going
to rise. And you should take advantage of that.

38.
Step 1: Find Your Unlinked Brand Mentions Using Google Search
Generally, in order to make the most out of this, you’ll need to have some knowledge
of Google’s advanced search operators.
But even if you don’t have such knowledge, you can still use the following search
query in your Google Search:
“keyword/brand name/person name” -ownsite.com -twitter.com -facebook.com -
google.com

39.
It should look something like this:

40.
It should look something like this:

41.
• What this does is, it looks for mentions of that specific keyword, brand name or
whatever on sites except for the popular social media websites and your own website.
• Once you do that, you can start opening every single Google search result (they
won’t be too much if you’re not a big player) and find all the mentions of your
brand that are NOT linking to your website.

42.
Step 2: Contact The Webmasters Of Those Websites
But before you do that, here are a few things to keep in mind:
• Don’t contact websites that you would NOT like to like to your website.
• When contacting the ones you like, make sure your email is concise and to the
point.
• Usually, since they have already mentioned your brand without having to ask
for it, they shouldn’t hesitate much to link to you (unless they have their own
reasons for not doing it).
• Don’t lose your time with the ones that are hesitant. Instead, focus on the ones
that are more than willing to link to you (80-20 rule).
• When applying this 2-step process, you should always be striving for AT LEAST
50% success rate.
• Before contacting anyone, make sure you have a script that will convert well.
• Make sure you follow up with the people who didn’t respond to you. Most of
them are likely to have missed your email. After all, the average person gets
around 150 emails per day!

43.
Link building Is Still Your #1 SEO Hack

44.
Penguin updates
• Penguin focused on linkspam
• “Any links intended to
manipulate PageRank or a site's
ranking in Google search results
may be considered part of a link
scheme and a violation of
Google’s Webmaster Guidelines.
This includes any behavior that
manipulates links to your site.”
• LAST UPDATED 9/23/2016!
– Previous update was 10/17/14

45.
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!