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The secret to SEO success in 2018


Published on

Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018

Published in: Marketing
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The secret to SEO success in 2018

  1. 1. Navneet Kaushal CEO PageTraffic The Secret to SEO Success in 2018
  2. 2. Some RemarkableStats On SearcherBehavior…
  3. 3. Where Do People Search?
  4. 4. How SEO has changed!
  5. 5. COURTSEY E2M Solutions
  6. 6. Mobile Dominance No Longer news Over 80% of the most-visitedAlexa sitesare mobile adaptive. (mobiforge) •  Mobile traffic only goingup •  Opportunities for better mobile advertisingaround the corner •  Thetrain hasofficially left thestation
  7. 7. HTTPS starting to be en forced December “Maccabees” algorithm update seemsto have an effect. •  According to SEMrush,the %of high-rankingsites with HTTPS/ SSLincreased •  Google hashinted strongly that they would dothis •  Security only getting moreimportant
  8. 8. The “Maccabees Update” Major changes to rankings basedon content and sitestructure. •  Keyword permutation issues •  Mobile sites and those without schema most affected •  Other implications still not fully known
  9. 9. Rich Snippet Will Need Careful Structuring StructureRich Snippets | Rich Cards and Knowledge Graph | Featured Snippets
  10. 10. Ranks Number 3 Normally
  11. 11. The fruits of success
  12. 12. How Can I Get Me Some?
  13. 13. How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header? Start With a List of Common Questions
  14. 14. Included Transcripts With a Clear Outline of Steps
  15. 15. The Content Should Provided a Lot More Info Than Just the “How To”
  16. 16. Share URLs on Google+
  17. 17. Submit the URLs in Search Console
  18. 18. Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info 3
  19. 19. 16 Features Every SEO Should Consider: SERPFeatureType Videounits “PeopleAlsoAsk” FeaturedSnippet MapsBox KnowledgePanel TopStories(News) Images Apps How toGet In Create&optimizeonYouTube(or,rarely,Vimeo) Branding–getsearchedforwith/afterthequery Phrasing&positionofshortanswerincontent ClaimGMB,getlinks,earncitations,benearby Earnbrandassociation,usestructuredmarkup GetinGoogleNews,earnlinks,titlew/KWs Relevantimages,altattributes,&directembeds KWsintitle/description,getpopularinappstores
  20. 20. 16 Features Every SEO Should Consider: SERP FeatureType Books RelatedSearches Tweets SearchSuggest Sitelinks Section Sitelinks In- DepthArticles Carousels/ListResults How toGet In Writeabook,use KWs in the title ,have an ISBN Besearched+foundcommonly w/the KWs Verifiedaccountshelp,use KWsintweets Asw/relatedsearches,alsogeo-sensitive Getlinks&visitstoseveralpoppgs;usemarkup Growpopularsubsectionsw/popularsubpages Authorlongerpiecesthatreceiveattention/links Belistedalongsidecommonsetsontheweb
  21. 21. Page Speed
  22. 22. Voice Search Is More Real Than Ever
  23. 23. Natural Language Queries
  24. 24. Search engines have become so advanced they can process longer, complex queries. Take a look at the example of a natural query below:
  25. 25. Rank On Mobile Before You Rank On Desktop
  26. 26. •  91% of adults own a mobile phone of some sort •  56% of adults own a smartphone •  83% of US smartphone owners use their phone in stores • hl=en Think.Mobile.First.
  28. 28. IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013
  30. 30.
  31. 31. MOBILE READY MEANS: •  Loading quickly on mobile
  32. 32. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen
  33. 33. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see
  34. 34. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see •  Enabling users to read without pinching and zooming!
  35. 35. Title length •  Desktop = ~ 70 characters with spaces •  Mobile = ~ 55 characters with spaces
  36. 36. The Rise of “Linkless” Backlinks
  37. 37. •  “Linkless” backlinks are simply brand mentions without links. •  Lots of people will mention your brand in their articles without you having to do anything about it. •  BUT some of them will NOT include a link to your website. •  In 2018, these “linkless” links are definitely going to rise. And you should take advantage of that.
  38. 38. Step 1: Find Your Unlinked Brand Mentions Using Google Search Generally, in order to make the most out of this, you’ll need to have some knowledge of Google’s advanced search operators. But even if you don’t have such knowledge, you can still use the following search query in your Google Search: “keyword/brand name/person name” -
  39. 39. It should look something like this:
  40. 40. It should look something like this:
  41. 41. •  What this does is, it looks for mentions of that specific keyword, brand name or whatever on sites except for the popular social media websites and your own website. •  Once you do that, you can start opening every single Google search result (they won’t be too much if you’re not a big player) and find all the mentions of your brand that are NOT linking to your website.
  42. 42. Step 2: Contact The Webmasters Of Those Websites But before you do that, here are a few things to keep in mind: •  Don’t contact websites that you would NOT like to like to your website. •  When contacting the ones you like, make sure your email is concise and to the point. •  Usually, since they have already mentioned your brand without having to ask for it, they shouldn’t hesitate much to link to you (unless they have their own reasons for not doing it). •  Don’t lose your time with the ones that are hesitant. Instead, focus on the ones that are more than willing to link to you (80-20 rule). •  When applying this 2-step process, you should always be striving for AT LEAST 50% success rate. •  Before contacting anyone, make sure you have a script that will convert well. •  Make sure you follow up with the people who didn’t respond to you. Most of them are likely to have missed your email. After all, the average person gets around 150 emails per day!
  43. 43. Link building Is Still Your #1 SEO Hack
  44. 44. Penguin updates •  Penguin focused on linkspam •  “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.” •  LAST UPDATED 9/23/2016! –  Previous update was 10/17/14
  45. 45. Website: Email: Twitter: @navneetkaushal Blog: Facebook: THANK YOU!