SlideShare a Scribd company logo
Traffic Source
Tell a Friend
Send SMS
Social Network
Email
Banners
Advertisement
Traffic Source
Tell a Friend
Send SMS
Social Network
Group chat
Banners
Advertisement
Any Idea To More People Visit
Your Website?
Can Any one tell us
what is the actual
source of Traffic?
Actual Source of Traffic
Search Engine
What is a Search Engine?
Definition: An internet-based tool that searches an index
of documents for a particular term, phrase or text specified by
the user. Commonly used to refer to large web-based search
engines that search through billions of pages on the internet.
Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them
according to relevance
• Frequent updates to documents searched and
ranking algorithm
• Strive to produce “better”, more relevant results
than competitors
Examples of Search Engine
Search Engines statistics
Google – 46.3%
Yahoo – 23.4%
MSN – 11.4%
AOL – 6.9%
Myway – 2.5%
Ask – 2.3%
Keywords
Any Query we
write for get
some result
on search
engine & it
display
automatically
that query on
below is
called
Keyword.
Is website Display as your keyword?
Search Engine Optimization
ON Page SEO
OFF Page SEO
On Page SEO
on-page optimization is a technique of
seo in which we done on the pages of
the website itself.
In On Page seo design website seo
friendly.
Search Engine Optimization
On Page SEO
• Design
• Page Layout
• Navigation
• Articles
• Keywords- Research
• Description
• Article Should Be
Optimized
OFF Page SEO
off-page optimization is a technique of
seo in which we covers activity that
takes place elsewhere (e.g. link-
building) outside the website.
In the off page seo we doesn’t change
the website. We change back linking
options.
Search Engine Optimization
OFF Page SEO
• Site Submission of Google & Top Search
Engine
• Sitemap submission Google webmaster, Bing
Master
• Feed submission, Directory Submission
• Blog Submission, Article Submission
• Social Networking, Social Book marking.

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Seo

  • 1.
  • 2. Traffic Source Tell a Friend Send SMS Social Network Email Banners Advertisement
  • 3. Traffic Source Tell a Friend Send SMS Social Network Group chat Banners Advertisement
  • 4. Any Idea To More People Visit Your Website? Can Any one tell us what is the actual source of Traffic?
  • 5. Actual Source of Traffic Search Engine
  • 6. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: • Spider, Indexer, Database, Algorithm • Find matching documents and display them according to relevance • Frequent updates to documents searched and ranking algorithm • Strive to produce “better”, more relevant results than competitors
  • 8. Search Engines statistics Google – 46.3% Yahoo – 23.4% MSN – 11.4% AOL – 6.9% Myway – 2.5% Ask – 2.3%
  • 9. Keywords Any Query we write for get some result on search engine & it display automatically that query on below is called Keyword.
  • 10. Is website Display as your keyword?
  • 11. Search Engine Optimization ON Page SEO OFF Page SEO
  • 12. On Page SEO on-page optimization is a technique of seo in which we done on the pages of the website itself. In On Page seo design website seo friendly.
  • 13. Search Engine Optimization On Page SEO • Design • Page Layout • Navigation • Articles • Keywords- Research • Description • Article Should Be Optimized
  • 14. OFF Page SEO off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link- building) outside the website. In the off page seo we doesn’t change the website. We change back linking options.
  • 15. Search Engine Optimization OFF Page SEO • Site Submission of Google & Top Search Engine • Sitemap submission Google webmaster, Bing Master • Feed submission, Directory Submission • Blog Submission, Article Submission • Social Networking, Social Book marking.