Pro27 is a digital and mobile entertainment platform offering streaming for sports, TV shows, and movies, including popular series like Game of Thrones and live cricket. The primary goal is to register 50,000 customers within 9-11 months while providing free access alongside a premium version with enhanced features. The app will utilize a freemium model, with promotions leveraging social sharing and influencer outreach to build a user base.

1. PRO27

2. CONTENT
• Executive Summary
• Situation Analysis.
• Goal
 Strategy
• Tactics
• Implementation .

3. E X E C U T I V E SU M MA RY

4.  Pro27 is digital and mobile entertainment platform.
 The app also offers videos from cricket tournaments and other professional sporting leagues like pro
Kabadi , Indian Premier League, etc. For T.V. shows , hot features latest and classic episodes from
television shows etc.
 English dramas and serials that premiere internationally and are showcased on Star world , also
featured on hot star.
 Pro27 also streams Game Of Thrones , Narcos , and other English T.V. series.
 Some cricket talks like Half Volley (A World Cup Weekly Wrap – Up) has been put exclusively on Pro 27.

5. SITUATION ANALYSIS

6. COMPANY OVERVIEW
CORE COMPETENCES
 Diverse content , reliable sources and sharing options .
 Excellent customer relationship management techniques.
 Adoption of latest data analytic techniques .
STRATEGIC ASSETS
 Ina app advertisements that will be generate revenue .
 Aim is not compete with existing content app but to fill market gap created by them.
 The expected large users base.
 Positioned as the favored destination for college students and young professionals .
 Communication partners.

9. This Market Segment is
 Substantial : Large and Profitable enough to serve
 Accessible : Can be effectively reached and served
 Measurable : Size, Purchasing Power and characteristics can be
measured.
 Actionable : Effective programs can be formulated to attract it
and serve it .
 Differentiable : Responds differently to different marketing mix
elements .

11. GOALS
 The primary goal is to get 50,000 customers registered with 9 – 11 months with a coversion
rate of (1 – 3)% i.e. from free to paid users.
 Generate a worldwide prediction through customer viewership/trial downloads in the apps’s
first 2 months.
 Aim to achieve more sponsorships and tie-ups with upcoming colloborators.

14. POSITIONING
POINTS OF PARITY
 Quality streaming available
 Free of cost.
 Works on low bandwidth
 Comfortable and user friendly
POINTS OF DIFFERENCE
 No painful advertisements on premium version.
 No crashes and video interruptions
 Different languages included.
 Downloading videos at any quality.
 Skipable Advertisements.

16. TACTICS(3/3)
 App will be launched worldwide.
 Freemium app – can be
downloaded for free but premium
features can be used only when it
is purchased.
 First 1000 downloads will get the
premium version of the app.
 Price for premium version will be 2
USD.
 Incentives will be given to regular
users.
 In app competitions will take place
for increasing popularity.

17. FEATURES
• FREE VERSION
 A few tv shows and movies
 Movie trailers and latest songs
 Live cricket and sports
 Resume from where it was left off
 Choose quality of video
• PREMIUM VERSION
 Bigger Library
 No Advertisements
 A variety of languages
 Download and watch videos offline in any quality
 No inteeruptions.

18. PROMOTIONS
 Build in social calls to action. Social word of mouth is one of the best ways to grow user base.
 Build in social sharing so users can brag about what they have accomplished.
 Reach out to influencers.
 Feature the app in an official blog.
 Feature the app in emails.
 Create a demo video and share it.

19. PLACE
 Google Play Store.
 Amazon App Store.
 Recommended Websites.
 Opera Mobile Store.
 Slideme.
 AppBrain.
 Appslib.
 IOS.