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The process of account-based marketing (ABM) starts with a question of “who?” – i.e., which accounts need to be reached? – then shifts to a question of “what?” What do you need to say to reach these accounts? The best way to answer this question is through targeted content. However, the content itself isn’t enough – the content needs to be delivered in a targeted content experience in order to penetrate all levels of the account. Join Uberflip’s CEO and Co-founder, Yoav Schwartz, for a tactical session on how to leverage content and build a remarkable content experience for successful account-based marketing.

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To watch the entire webinar replay, please visit: http://www.mintigo.com/predictive-lead-scoring-how-to-turn-data-into-revenue/ Description: “Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use? Download the slides and watch this Marketo LaunchPoint webinar replay to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time. You will learn how to: - Profile your ideal customer so that you can target high-fit leads - Score your leads in real-time based on that profile - Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data Speakers: Patrick Chen - Sr. Manager of Marketing Operations at Marketo Tony Yang - Director of Demand Generation at Mintigo Gary DeAsi - Sr. Marketing Manager & Marketo Champion at SmartBear Software

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Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Marketing Innovation Summit kicks off with three heavy hitters: Peter Isaacson, CMO of Demandbase; Chris Golec, CEO of Demandbase; and Kevin Akeroyd, GM & SVP of the Oracle Marketing Cloud. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.

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To watch the entire webinar replay, please visit: http://www.mintigo.com/demystifying-predictive-lead-scoring/ Description: As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork. Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care? We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn: - What predictive (anything) really means - Why current lead scoring models may not be enough - How statistics enable insight and prediction - How predictive lead scoring improves lead quality About The Guest Speaker: Kerry Cunningham, Research Director at SiriusDecisions As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.

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95% מהישראלים קונים באינטרנט היקפי הקנייה באינטרנט מחו״ל גדלו אל מול הקניות בישראל הלקוחות הישראלים נותנים אמון רב יותר בקניות ברשת האיקומרס הופך להיות מקור הכנסה משמעותי עבור עסקים ישראלים ובינלאומיים הישראלים מובילם בקניות באינטרנט בעולם! ecommerce Nation נתוני הסקר שכלל 1500 משתתפים בני 18-65 המשתמשים באינטרנט בשילוב נתוני איביי ו eMarketer שכולל גם: איפה ישראלים קונים הרגלי הקנייה - זמנים קנייה מועדפים, מובייל מול מחשב השוואת מחירים בין הארץ לחו״ל מהם האתרים המובילים בקטגוריות הקנייה של ישראלים באינטרנט ועוד הרבה נתונים חדשים ומרתקים על השופינג הדיגיטלי של הישראלים

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