Participation of Zoover at the Associação Portuguesa de Hotelaria Seminar "Hotel Distribution"

1. Hotels & online media
Marjan Verbeek
Zoover

3. Internet penetration Europe
Source: www.internetworldstats.com

4. Degree of trust in forms of advertising
Source: PhoCusWright’s Consumer Travel Report

5. What is influeance your travel planning
Source: PhoCusWright’s Consumer Travel Report

6. Ways to use social media for your hotel
• read twitter and re-tweet with your followers
• tweet special offers
• create a hotelpage on social networks
• copy past positive quotes
• create new interesting content
• leave positive responses on
blog and share contacts
• show off your
property/event/interview
guests

7. Ways to use social media for your hotel
Zoover TripAdvisor
Trivago

8. Zoover
One of the biggest
independent travel portals in
Europe
Consumer orientated website
1 million reviews of
destinations and
accommodations
120 million visitors a year
No direct sales

9. Zoover Facts
2006 2007 2008 2009 2010
Countries 3 4 13 20 25
Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil.
Reviews 50.000 250.000 750.000 1.000.000 1.500.000
Destinations 50.000 75.000 175.000 250.000 350.000

10. Average figure review
78% of the
reviews
score > 7

13. Smart marketing
Monitor the web
Ask you clients to leave a review
Give free acces to WIFI
Respond on reviews, also negative ones
Turn positive reviews into viral (mouth-to-mouth)

14. Example response on Zoover

15. Effect of feedback
Increase of visitors (word of mouth)
Less complaints (right expectations)
Branding
Turnover (22%-49%)

16. Involve all your employees
Sales
Marketing
HR
Front desk
Housekeeping

17. Possibilities to promote your hotel?
Come and see the workshop!