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Introduction to Wego
Introduction•    Founded in 2005 by former executives from IHG,     Yahoo! and ZUJI•    Over 150 travel providers have sig...
Distribution Channels     WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK
Wego Traffic –Volume and Geo      Top 20 Markets in terms of Page Views                                              Month...
Wego Traffic –Demographics/Behaviour  Highly active Travellers with Disposable Income  34% are aged 25-34, 28% are aged 35...
Targeted, Measurable, Effective, Low Cost     Targeted: Travel-focused consumers     Measurable: Track from search to hand...
Introduction to Wego         Introduction to Wego         (B2B Value Proposition)
Wego: What Is A Travel Search Engine ?We Don’t Sell TravelWe Deliver Qualified, Incremental Leads to Merchants Who Sell Tr...
Qualified = “Ready to Buy”Wego – “Ready to Buy” LeadsUnqualified Leads still have lots of questions.They are not yet ready...
Incremental = Leads You Don’t Currently Reach        We add no value by competing with your existing marketing efforts. Ou...
Introduction to Wego         Introduction to Wego         (B2C Value Proposition)
Fantastic Breadth and Depth of Content          Over 150 Travel Providers! And Counting …
Great User Interface – Fast, Simple, PowerfulTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA part...
Flexibility – Shop How You Want         Wego supports four travel search shopping styles/stages   “Live Price Search”   Re...
Hotel Reviews Semantic SearchMajor USP For Hotels Product•    Hotel reviews are aggregated from multiple     hotel review ...
Advertising Opportunities
Hotels Result Pages                        Bottom                      Leaderboard
Hotels Result Pages                      Skyscraper
Hotels Details Pages                            Mec                       Rectangle/MRec
Flight Result Pages (Live Price)                                   Flight Spotlight
Flight Result Pages (Recent Price)                                     ROS Leaderboard/                                   ...
Activities Pages              ROS Skyscraper
Packages Pages                 ROS MRec
Hotel Details Pages &Airfares ( Catfish)                                            CatfishSample
Featured Deals“Featured Deals” are the sponsored listings:- Featuring time-sensitive promotions and distressed inventory, ...
Solus/Dedicated Newsletter  Sample
Co-Branded Online Contest                   2
Online Contest                 A                         Exclusivity / Branded Opportunities                              ...
Custom Landing Pages / Microsites                                1                        Integrated booking              ...
Partnership/Sponsorship          AB                        Dedicated travel microsite                             • In pa...
Advertising OverviewMedia                Mechanism         Message       Creative         PricingFeatured Deals       Dire...
Production – Dynamic CreativeWego Can Build From Scratch Or Your Existing Creative      Price + Brand Message (price drawn...
Thank You            Contact Us            Ivy Chee            Regional Sr. Business Development Manager            Ivy@we...
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Wego media kit nov2011

Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.

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Wego media kit nov2011

  1. 1. Introduction to Wego
  2. 2. Introduction• Founded in 2005 by former executives from IHG, Yahoo! and ZUJI• Over 150 travel providers have signed commercial agreements with us, including: – leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas – Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific – Leading OTAs and aggregators such as Expedia, Travelocity,Agoda, HotelCluband Priceline etc. News Digital Media,• Over 20 distribution agreements including major a division of News Corp, portals such as Yahoo!, MSN, eBay, is an investor. News.com.au,Detik.com etc
  3. 3. Distribution Channels WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK
  4. 4. Wego Traffic –Volume and Geo Top 20 Markets in terms of Page Views Monthly Page Views 5.0 Million* Unique Visitors 1.5 Million Age Range 25 to 44Source: Wego Analytics Nov 2010
  5. 5. Wego Traffic –Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged 35-44 47% are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession
  6. 6. Targeted, Measurable, Effective, Low Cost Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media
  7. 7. Introduction to Wego Introduction to Wego (B2B Value Proposition)
  8. 8. Wego: What Is A Travel Search Engine ?We Don’t Sell TravelWe Deliver Qualified, Incremental Leads to Merchants Who Sell Travel Search Compare Click Hand-Off • Select Origin • Compare • Select the Best • Deep Linked and Destination Multiple Prices Into Provider and Providers Site for Booking for Each Flight
  9. 9. Qualified = “Ready to Buy”Wego – “Ready to Buy” LeadsUnqualified Leads still have lots of questions.They are not yet ready to buy. Where to Go? What to Pay? Buy from Whom? • Destination • Best Price • Best Merchant Selected Selected Selected Qualified Leads have had their questions answered. They are reaching for their credit card.
  10. 10. Incremental = Leads You Don’t Currently Reach We add no value by competing with your existing marketing efforts. Our goal is to source and develop traffic that you don’t reach on your own. Wego – Incremental Traffic Merchant – Core Traffic• Direct “power shoppers” • Market-specific above (via bookmark) the line advertising• Portal travel channels “powered by Wego”, such as • Search engine marketing Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org … • EDM / CRM / Loyalty• 1st/2nd page natural Google search results• Regional cable TV tie-ups (AXN Big Breaks)
  11. 11. Introduction to Wego Introduction to Wego (B2C Value Proposition)
  12. 12. Fantastic Breadth and Depth of Content Over 150 Travel Providers! And Counting …
  13. 13. Great User Interface – Fast, Simple, PowerfulTrue Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partnerAJAX Sorting & Filtering ToolsUser chooses what’s importantEasy-to-Use, Intuitive ToolsNext-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis
  14. 14. Flexibility – Shop How You Want Wego supports four travel search shopping styles/stages “Live Price Search” Real-time price & availability Shoppers late in their search “Recent Price Search” Shoppers seeking convenience Recent prices - instantly “Hot Deals” Time-sensitive promos Shoppers seeking inspiration “Hot Deals Newsletter” Inspiration in their inbox We Deliver!
  15. 15. Hotel Reviews Semantic SearchMajor USP For Hotels Product• Hotel reviews are aggregated from multiple hotel review websites• Reviews are linked together by property• Reviews are broken into “snippets”• Snippets are clustered into concepts, such as rooms, service, family, business, modern …• Semantic analysis engine evaluates how positive or negative the aggregated reviews are for each hotel & concept combination• Tag cloud interface allows user to quickly filter by concept• Snippets allow user to quickly read the *relevant* section of each review Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance
  16. 16. Advertising Opportunities
  17. 17. Hotels Result Pages Bottom Leaderboard
  18. 18. Hotels Result Pages Skyscraper
  19. 19. Hotels Details Pages Mec Rectangle/MRec
  20. 20. Flight Result Pages (Live Price) Flight Spotlight
  21. 21. Flight Result Pages (Recent Price) ROS Leaderboard/ Flight Spotlight ROS MRec
  22. 22. Activities Pages ROS Skyscraper
  23. 23. Packages Pages ROS MRec
  24. 24. Hotel Details Pages &Airfares ( Catfish) CatfishSample
  25. 25. Featured Deals“Featured Deals” are the sponsored listings:- Featuring time-sensitive promotions and distressed inventory, in synced across distribution partners site likeYahoo, MSN, Detik etc. (SG, AU,MY,PH, HK,ID, Global Edition)Image 110 x 85px |Header: Maximum of 60 characters | Blurb: Maximum of 130 characters, including spaces
  26. 26. Solus/Dedicated Newsletter Sample
  27. 27. Co-Branded Online Contest 2
  28. 28. Online Contest A Exclusivity / Branded Opportunities  Micro-site branded with sponsor’s B corporate color, products or Services, (ie: A) Sponsor’s or partners banner hyperlinks to its own booking pages (ie: B) Thematic travel contents / Destination C features / Hot spots / Event calendar (ie: C)  Special features on partner’s services, & sights and sounds of tourist attractions (ie: D)  Contestants submission/Database collection (ie: E) E 2 D
  29. 29. Custom Landing Pages / Microsites 1 Integrated booking engine 2 Highly customizable landing page with photo/video viewing 2
  30. 30. Partnership/Sponsorship AB Dedicated travel microsite • In partnership with Wego.com travel search engine • Sponsor’s branded micro-site • Exclusive travel contents C  Exclusivity / Branded Opportunities  Micro-site branded with sponsor’s corporate color, 2 products or Services, (ie: A) Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B)  Special features on partner’s services, & sights and D sounds of tourist attractions (ie: C)  Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) E  Special promotional deals available (ie: E)
  31. 31. Advertising OverviewMedia Mechanism Message Creative PricingFeatured Deals Direct Response Promotional Text + Image FixedDedicated Newsletter Direct Response Brand/Promo HTML FixedDisplay Branding / Dir Brand/Promo Image or Flash CPM ResponsePremium Catfish Branding / Dir Brand/promo Image + Text Fixed ResponseFlight Spotlight Branding / Dir Brand/Promo Image + Text Tenancy ResponseSponsorship Branding / Dir Brand/Promo Custom Tenancy Response
  32. 32. Production – Dynamic CreativeWego Can Build From Scratch Or Your Existing Creative Price + Brand Message (price drawn from live from the search engine) Dynamic Price Inserted Into Existing 468x60 6 Prices (drawn live from the search engine)
  33. 33. Thank You Contact Us Ivy Chee Regional Sr. Business Development Manager Ivy@wego.com +65 8282 1081

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