2. Mission
”Become the leading travel company in getaways for Latin
America, affering our users the best deals in hospitality."
Vission 2014:
“Became the nr1 travel company for short trips and getaways in
Latinamercia”:
• Offering our users unique deals in the best hotels and destinations
• Providing an excellent tool to hotels so they can increase their occupancy
levels
• Being leaders in getaways
• Being an innovative company
• Creating a great place to work
3. Market Value
The Hotel Market in LATAM is + U$D 50 billion a year of which 60%
corresponds to the getaways niche.
26%
22%
16% 18% 15%
41%
12%
44% 47%
78% 80%
50%
37%
50%
Penetration Index
Increase 2013 vs 2010
Online travel in LATAM – Penetration and growth
4. Our focus
In Vontravel we believe that specialization is essential to give a
differential value, that´s why we focus on:
• Getaways
• Online booking and confirmation system
• Online platform for hotels
• User experience
• Customer service
6. Metrics
The reflection of our focus can be seen in these key metrics that
indicate the performance of the company and help define the
next steps.
• More than 210 hotels using our platform
• 400.000 Users
• Monthly incomes: U$D 50.000.-
• Average Comission: 32%
• Growth: 100% per Q
7. Incomes Growth VS Nights Booked
800
700
600
500
400
300
200
100
0
USD 70,000.00
USD 60,000.00
USD 50,000.00
USD 40,000.00
USD 30,000.00
USD 20,000.00
USD 10,000.00
USD -
Revenue
Nights Booked
(*) We change our domain and our spam reputation went down
(*1) Projected
8. OR vs CTR
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
OR
CTR
(*) We change our domain and our spam reputation went down
(*1) Projected
9. Main OKRs
Objective: Improve conversion rates
• Key results:
Improve destination info
Improve hotel information
Filters
A/B test new booking calendar
A/B test subscription pop up
New travelers blog
Improve comunication with user during all the
process
Increase offers up to 120 hotels deals a week
Improve user funnel
Search engine
Call to action
10. Intresting info
95% of travelers plan their trips using the Internet as a primary
source of reference
• 60% of travelers search, consult and booked Online
• 70% of travelers making their decision based on
promotions
• 60% pay attention to images of the selected destination
11. Competitors
Vontravel main competitors can be divided into two categories;
OTAS like Despegar, Booking, BestDay, etc and daily deal sites like
Groupon.
Companies like Groupon use the same technology for every market such as
restaurants and hotels, taking both industries with big differences that
reflected in a very bad user experience. OTAs works as search engines and
help users find their hotel at an specific destination that was already decided.
In Vontravel we help users to:
• Easily find their next destination and experience
• Enjoy hotels with quality guaranteed
• Book and pay their reservation online
• Enjoy excellent prices
• Managed their bookings
• Get a great user experience
12. Next Steps
Launch México
Launch Uruguay
Serie A
Today
Launch Colombia
& Perú
6 months 10 months 12 months
13. Founders
José Schinocca: Studied Marketing at Universidad de Ciencias Empresariales y Sociales. Co-founder
of Coolbs.com an e-commerce site of clothing and accessories that was acquired by Good
People.com in 2011. Co-founder of the clothing brand Chilling Company marketed in over 50 stores in
Argentina. Key Account Manager at Groupon Travel Argentina and Uruguay
Patricio I. Lynch: Industrial Engineering from Universidad Austral. Sales Engineer and projects with
strong focus on processes for GEA Process Engineering SA. Edwards JDE functional Consultant in
commercial area (Arcor) focused on help desk and process optimization to Grupo ASSA SA.
Purchasing Assistant for Thirty Trading SA.
Bruno Valentino: Is a software engineering from Universidad Austral. He started his career at
ORACLE, worked in several freelance projects and founder of Accept & Go, an online platform to
organize and invite people to events.
Santiago Diaz Spotorno: Before joining Vontravel team he was Sr. Online Marketing Analyst, Social
Media & Mobile Marketing at Banco Hipotecario. He began his career as a digital analyst
at Sonico.com, following Bippie (Buongiorno) and Renxo (Mobile Marketing Companies) as an analyst
campaigns in Google, Youtube, Facebook and other platforms. Certified Google Adwords.
14. Our Investors
We have 2 of the most active investors in the region being the
ideal strategic partners for our expansion process .
• 500 Startups
• NxtpLabs
• Escala VC
