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Trivago - NOAH12 San Francisco


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Travel - Presentation by Malte Siewert, Managing Director of Trivago at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June.

Published in: Technology, Travel, Business
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Trivago - NOAH12 San Francisco

  1. 1. Malte Siewert // Managing Director San Francisco // June 26th 2012
  2. 2. Short overview of trivago Company• Founded in April 2005• Over 130 employees from over 25 countries Homepage• 27 country sites• > 125m clicks in 2011• > 540.000 Hotels & 140.000 attractions• > 28m Hotel evaluations • Success• Over 50m € revenue 2011• Awards: Red Herring Gewinner, travolution Award, fvw test winner, Guardian winner… Private and business customers use trivago to find the most favourablei (cheapest & best) offer in the heterogeneous online hotel business 2
  3. 3. trivago consolidates the quotes of all major hotel websites 500.000 Hotels worldwide in own database Complete integration Of over 100 booking websites, for example: u.v.m.
  4. 4. …compares all prices… Quotebenchmark on citylevel Quotebenchmark on hotellevel● Sorting via popularity, rating, price and distance ● Direct benchmark of all available quotes● Filtering via price and category ● Saving potential at first glance● Displaying of Hotels on maps ● Criteria: Price, Breakfast, Terms&Conditions, Availability i trivago allows for an overall average saving of 32%
  5. 5. …benchmarks all ratings… Highest information value for one hotel trivago shows in addition to own rating also external partnerratings trivago integrates the ratings of different websites in one single rating andi links the source pages
  6. 6. …and forwards the customer afterwards to its partners1 2 3 Choose the best Get forwarded to Book your Hotel Hotel Partner page room trivago forwards consumers to the best partner page - Consumers cannot i book their hotel rooms directly via trivago page 6
  7. 7. Trivago makes money by provision payments1 2 3 Choose the best Get forwarded to Book your Hotel Hotel Partner page room In the unlikely event that consumers are forwarded to a partner page and do i not book their hotel room, trivago still earns its provision payment page 7
  8. 8. Who are trivago’s biggest competitorsBusiness model: Business model:• Lead generation • Lead generation & ads• Ad based • Own booking engine• Price comparison, meta search • Price comparison, metasearchScope: Scope:• Hotels, flights, rental properties • Hotels, flights, rental cars, vacation packages• 555k hotelsBusiness model: Business model:• Lead generation (ad-free) • Lead generation• Price comparison • Price comparisonScope: Scope:• Hotels • Experiment stage, so far:• 40-50 booking sites • Few partner booking sites & 1st direct connects 8
  9. 9. The US market shows great opportunitiesHotel market development US Hotel KPI‘s 2009 to 2013 Revenue Per Available Room Night $120 62% (RevPar) – 4.53% CAGR 2009 to $100 60% $80 58% 2013 $60 $40 56% Average Daily Rate (ADR) – 2.45% 54% $20 CAGR to 2013 $- 52% Average Occupacy – 1.81% CAGR to 2013 Hotel Booking Volume – 1.6% RevPar ADR Occupancy % CAGR average over 20 yearsImproving industry Hotel booking volume $110fundamentals expected Billionsthrough 2016, resulting in $105long term growth $100opportunities $95 Booking Volume 9
  10. 10. The market entry to the US is done in 3 steps Three tiered approach to market entry1. Online Organic 1. Immeidate trafficDevelop targeted online 2. Offline Organic generation with highorganic marketing effortsthrough SEM, SEO, Social flexibilityMedia – create basis for Develop offline advertisingbranded customer 3. Strategic Acquisition 2. Provide improved efforts through multi-development channel offline advertising data for US based- Highly targeted – grow brand Upon development of traffic(customer specific) awareness userbase growth, acquire - Geographically targeted either technological 3. Grow branded traffic- Low cost andcommitment - Higher cost commitment capacity (mobile app), through regional TV marketing strength (travel ads- Transparent results - Less tranparent results media outlet), or direct- SEM higher conversion (transparency is improved traffic/revenue/partners 4. Strategic acquisitionrate (15%) through basline numbers (metasearch competitor) revealed in phase 2) - Significant financial - Lower conversion rate commitment (5%) - Highest uncertainty - Fastest growth opportunity 10
  11. 11. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at € Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  12. 12. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: Event Sponsors Strategic Sponsors