Should your hotel work with “ BiG Boys” such as Expedia, Booking.com, Lastminute.com, etc…? Giulia C. Sanjarbek Frederique...
<ul><li>“ Advantages of working with Big Boys” </li></ul><ul><li>They have their market segment </li></ul><ul><li>To Incre...
<ul><li>Hotel / reservations </li></ul><ul><li>- Use the Big Boys have a big distribution, </li></ul><ul><li>- Once, get t...
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Big boys

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Big boys

  1. 1. Should your hotel work with “ BiG Boys” such as Expedia, Booking.com, Lastminute.com, etc…? Giulia C. Sanjarbek Frederique Nguyen Miriam Calegari
  2. 2. <ul><li>“ Advantages of working with Big Boys” </li></ul><ul><li>They have their market segment </li></ul><ul><li>To Increase the Hotels’ occupancy </li></ul><ul><li>They Make the hotels better known </li></ul><ul><li>“ Disadvantages of working with “Big Boys” </li></ul><ul><li>Their commissions are very high, which reflects in the hotels’ revenue </li></ul><ul><li>Their customers to not become the hotels’ customers. Hotels do not have access to the OTAs customers profile </li></ul><ul><li>Difficult to control Otas’ rates, make the hoteliers lose their rate parity. </li></ul>
  3. 3. <ul><li>Hotel / reservations </li></ul><ul><li>- Use the Big Boys have a big distribution, </li></ul><ul><li>- Once, get the OTAs customers in the hotel, hotelier can make them loyal to their hotels. </li></ul><ul><li>- Hotelier expect the customrs to come back their hotels by booking directly with the Hotel’s reservation. </li></ul><ul><li>Advertisement: </li></ul><ul><li>To not use Big Boys because its is too expensive. </li></ul><ul><li>To create its own hotel’s website and develop the digital marketing and the social media. </li></ul>

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