Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Présentation1

251 views

Published on

Published in: Travel, Business
  • Be the first to comment

  • Be the first to like this

Présentation1

  1. 1. What commerce meansfor hotels?F-commerce is : - a new channel by which hotels can engagepotential customers and drive reservations = social mediadistribution. -tool for spreading news thanks to “Like” and“Wall Post”; promoting the hotel (your hotel’s friends becomebrand loyalist and they promote the hotel via Newsfeed)
  2. 2. Socia lBooker is a social media reservation platform for hotels specifically on Facebook.Via Social Booker the hotel can:• maximize sales,• build legacy,• lower distribution cost,• deliver improved customer service,• receive feedback,• stay in touch with potential customers,• reach a bigger percentage of clients: friends, corporate clients, working group, conference organizers.
  3. 3. OTA increase demand share => good or bad for hotels?+ Good because for instance checking a property listed on the first results page of Expedia can create an increase in bookings for the same property on the brand website. (People are “shopping around” on a number of hotel and travel websites before narrowing their search: jumping from an OTA website to a hotel branded website and vice versa.)Hoteliers need to focus on distribution channels that :• Are cost-effective• Generate the most bookings• Protect rate parity and price integrity• Reach the targeted customer segments
  4. 4. OTA increase demand share => good or bad for hotels?- Bad: As a result of this market share gain by the OTAs, revenue is leaking from hotels to the OTAs in the form of commission.

×