2. Last moments booking apps
• Mobile apps that use a GPS system to localize where you are
Provide a list of hotels near you with available rooms
propose a discount price
• Example: Very Last Room you can only book a room for the same
day, not in advance. Discounts grow in real time depending on the number of
people who are looking at the same page as you.
3. Channel management
• Software that enables a company to capture any relevant
information from every point of customer contact.
• The information is analyzed and then sent to the center of
execution.
• Example: Availpro no longer need to manage and update the extranets
of multiple distribution websites, automatical updates of every channel in real
time with current room availability and rates
4. Direct bookings
• It is a booking that requires no third-party like OTAs or reverse
auction sites. It can be either online through the hotel
website, facebook page or offline.
Hotels can use different trategies to increase direct booking:
• - Create your own mobile booking engine : simple and convenient
• - Increase your visibility by getting more referencement on google and by being present on
different platforms like Pinterest, facebook, twitter
• - Use OTAS to reach clients you can’t reach by yourself and to make advertisement
• - Encourage guests to post comments and to visit your website
Example: Hotel Angely website
5. Interactive campaigns
• It use online or offline interactive media to communicate with
consumers
to promote products, brands, and services
Focusing on customer’s engagement (to participate in the
game for instance)
Example : Mc Do campaigns Pick & Play and Interactive Billboard
Customers need to take picture
Or to participate in a game
6. OTAs
• specialize in offering booking capabilities for customers
• Can be used by hotels
to sell rooms
as a free advertisement a way for hotels to reach new customers
Examples: Expedia Booking
