Rural business women conference


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My presentation for the rural business women conference at Dunkeld on 23 September 2009. Mainly focussed on free and simple tools to improve your presence on the internet.

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Rural business women conference

  1. 1. Internet Marketing made Easy Image: Clarke Internet Marketing.
  2. 2. Rene Looper Background in Retail (Dutch M&S)‏ Cluny Bank Hotel 1999-2006 4 star Hotel in Forres TuMinds Ltd. 2006 E-Tourism and Web 2.0 services 4TM Services 2007 Training, Consulting and Speaking on connecting with your online customers Creevale B&B 2008 Virtual B&B, Inverness
  3. 3. Wikipedia: Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets . The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly . The strategy and overall effectiveness of marketing campaigns depend on business goals
  4. 4. <ul><li>My e-commerce journey... </li></ul><ul><li>Web site development </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>E-marketing </li></ul><ul><li>Site statistics </li></ul>I'm always quiet in January and so was the B&B down the road, but......
  5. 5. Cluny Bank Hotel, Forre s
  6. 6. <ul><li>Web site live since April 1999, hotel opened October 1999 </li></ul><ul><li>Online brochure </li></ul><ul><li>Shop window </li></ul><ul><li>Full access to web site </li></ul><ul><li>Competition research </li></ul><ul><li>Excellent competition! (lack of knowledge/no need)‏ </li></ul><ul><li>Internet is a great resource to borrow ideas from others! </li></ul>
  7. 7. <ul><li>First 3 years business generated from internet averaged 80% </li></ul><ul><li>14,000 visitors per year (40 per day) visiting 60,000 pages </li></ul><ul><li>Use of 30 different email addresses </li></ul><ul><li>Web counter, online booking facility, quick reply to email </li></ul><ul><li>Attended workshop on “how to get more out of your web site” </li></ul><ul><li>Important info on visitor behaviour </li></ul>
  8. 11. Add url
  9. 13. <ul><li>Other Google tools: </li></ul><ul><li>Google maps </li></ul><ul><li>Google alerts </li></ul><ul><li>Google adwords </li></ul><ul><li>Google dashboard </li></ul>
  10. 14. Tourism is changing.... The Internet is changing.... Customer behaviour is changing..... How can your business benefit from these changes?
  11. 15. <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>How to manage your online reputation:
  12. 16. How to manage your on-line reputation:
  13. 18. 14% vs 74%
  14. 24. How to make the most of free & easy to use web tools <ul><li>Tripadvisor: </li></ul><ul><li>Reviews </li></ul><ul><li>How to: </li></ul><ul><li>manage reviews </li></ul><ul><li>respond to reviews </li></ul><ul><li>get more reviews </li></ul><ul><li>add reviews to web site </li></ul><ul><li>get notified of new reviews </li></ul>
  15. 26. From Word of Mouth to Word of Mouse advertising......
  16. 27. WAYN alert
  17. 28. Thank you! David and Rene 4TM Services for Tourism
  18. 29. Notes: Add business to Tripadvisor Blogger or Wordpress Rene Looper Feel free to contact me: