1. IDA BAILLOT
MATTHIEU ZEILAS
MBA 2B

3. Review Pro EBuzzConnect
1. Optimize Average Daily Rates
(ADR), occupancy and RevPAR
2. Benchmark and improve guest
satisfaction
3. Manage, analyze and respond to
online guest reviews
4. Monitor and engage in social media
conversations
5. Identify positive and negative
operational or service trends
6. Find out how your hotel's
reputation performs over time
1. Integrated View - Reviews and
Social Media Channel
2. Establish and Monitor Goals for
Your Team for Major KPIs
3. Workflow Management
4. Key Marketing and Operational
Insights
5. Benchmark hotel performance vs.
major competitors
6. Interface to key social media
channels
7. Flexible and Powerful Reporting

5. Review Pro EBuzzConnect
REPUTATION = REVENU
93% of hotel guests are influenced by
reviews, and the majority of them won't
book a hotel without them.
Today, online reviews and other user-
generated content (UGC) is having a
significant impact on individual hotels
and multi-property chains.
hotel guest and the growing trend for
individuals to share their hotel
experiences with others on the Internet
Consumers talk about hotel in multiple
online channels
(TripAdvisor, Yelp, OTAs - Expedia,
Priceline, Travelocity, etc, and social
media channels such as Facebook,
Twitter, and Youtube)
 The most important question on a
hotelier's mind is - "Should I care?" The
answer is absolutely and emphatically
 Social media and online reviews will
continue to increase in importance and
will have a direct impact on your
revenue and profitability.
With the proliferation of channels
where consumers are leaving reviews,
the complexity of monitoring and
managing reviews increases
significantly.

7. We will choose Review Pro services
Compare to the Ebuzz connect, Review pro :
 Optimize Average Daily Rates (ADR), occupancy and
RevPAR & Identify positive and negative operational
or service trends
 Revenue Opportunity: indicate when guests would be
likely willing to pay more. Consider increasing rates to
grow revenue.
 Optimized: States, with both revenue and guest
satisfaction
 Problematic: Address underperforming areas to avoid
falling RevPAR.
 Revenue Risk: Identify and address low satisfaction
areas quickly to maintain and improve RevPAR.

8.  Good references : Hotels, chains and management
companies of all sizes in over 70 countries trust
ReviewPro to manage their reputation.

9.  Testimonials from CEO
"ReviewPro enables us to manage our online
reputation both on a brand basis as well as on
an individual hotel basis to a level of detail
that was not previously possible.“
Luis del Olmo Executive VP & CMO, Meliá Hotels
International

11.  WORLD OF MOUTH IS NOW PUBLIC.
 The social networks are becoming more present in
Google’s search results; by frequently producing
content on these networks companies can obtain a
good position in search engines.
 Those brands that have a well-managed social
media presence are perceived as more humane,
gaining people’s trust and improving their online
reputation.
 Reputation drives demands and is not comparable
to brand, price and location in influencing travel
decisions.
 ORM involves actively participating to build
awareness and shape perceptions of a company.

13. We will use ORM in our hotel website by the way
of :
- Using guest surveys to increase review volume
on TripAdvisor and other leading review sites
or directly on website
- taking our guest feedback, both online reviews
and direct surveys, in one dashboard
- Improving guest satisfaction and review
volumes and watching our rankings soar on
leading review sites and OTAs, boosting ADR
and RevPar
- Managing the internal response to address
operational and service issues and responding
to guests directly from within the tool