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Do you think social media is a waste of time for your business? Well it can be! This no-frills seminar will help you gain the insight into what it takes to be successful with social media for your business.
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Note, this is a non-technical seminar. While we may talk about different social tools (e.g. Facebook, Twitter etc) the focus of the seminar is on the business aspects of social media, including audiences, content, conversations, listening and measurement.
This document summarizes a workshop on blogging. The workshop covered how to start a blog, different types of blogs, marketing blogs, blog statistics, and blogging tools. Attendees would learn how to be a blogger and develop a blogging strategy as part of their online presence and personal branding. Examples of various blogs were provided to illustrate blog topics, formats and uses.
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This presentation introcudes a framework for social media strategy and execution. The framework goes under the working name "Carl Mace TM"
The purpose is to shift the focus away from the tools (Twitter, Facebook, YouTube etc) to what really matters in interactions with other people, i.e. understanding the audience, creating remarkable content, and engaging in a conversation.
The framework also addresses three execution steps: 1) Listen and respond, 2) Engage and Activate, and 3) Measure,
Seminar - grow your business with social media marketing (short)Håkan Söderbom
One hour session providing a framework for social media marketing. The presentation focuses on two pillars: strategy and execution, and the components of each.
You have got it wrong. A social media introduction.Håkan Söderbom
This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.
Advanced LinkedIn is a seminar presentation focused on the deeper functionalities of LinkedIn and how to leverage it effectively as part of a strategy for networking and job-hunting. This is not a how-to-use-LinkedIn presentation, but rather a why-use-LinkedIn and what-to-do-with-LinkedIn. In effect, if you are a LinkedIn user and want to get real impact out of it, this presentation will give you some great ideas.
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The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
This document discusses strategies for small businesses to use social media effectively. It emphasizes having clear goals and a plan before starting, deciding whether to do social media in-house or outsource it, focusing content on the target audience, starting simply, setting expectations for posting frequency, and measuring success using relevant metrics. Common mistakes include lacking a plan, purpose or ownership as well as self-promotion. The document provides tips on content strategy, platforms, marketing campaigns, and internal benefits after one year of implementation.
This document summarizes a workshop on blogging. The workshop covered how to start a blog, different types of blogs, marketing blogs, blog statistics, and blogging tools. Attendees would learn how to be a blogger and develop a blogging strategy as part of their online presence and personal branding. Examples of various blogs were provided to illustrate blog topics, formats and uses.
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This presentation is used in a workshop with executives during a networking session. The objective is to provide some deeper insight into how recruiters use LinkedIn to find and select executive candidates. Half a dussin recruiters and another half dussing social media/LinkedIn experts kindly provided their input.
This presentation introcudes a framework for social media strategy and execution. The framework goes under the working name "Carl Mace TM"
The purpose is to shift the focus away from the tools (Twitter, Facebook, YouTube etc) to what really matters in interactions with other people, i.e. understanding the audience, creating remarkable content, and engaging in a conversation.
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Seminar - grow your business with social media marketing (short)Håkan Söderbom
One hour session providing a framework for social media marketing. The presentation focuses on two pillars: strategy and execution, and the components of each.
You have got it wrong. A social media introduction.Håkan Söderbom
This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.
Advanced LinkedIn is a seminar presentation focused on the deeper functionalities of LinkedIn and how to leverage it effectively as part of a strategy for networking and job-hunting. This is not a how-to-use-LinkedIn presentation, but rather a why-use-LinkedIn and what-to-do-with-LinkedIn. In effect, if you are a LinkedIn user and want to get real impact out of it, this presentation will give you some great ideas.
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The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
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This document provides an overview of social media and how businesses can strategically use it. It discusses that social media allows for two-way conversations rather than one-way communication. The document outlines different types of social media platforms for people creating, connecting, collaborating, reacting and organizing content. It recommends businesses start with their objectives and sustainable competitive advantages, then identify which audiences to engage using the POST approach - focusing on people, objectives, strategy, and technology. Examples are given of how different social media like YouTube, wikis and tagging can help achieve business goals like demonstrating products, sharing knowledge, and accessing information.
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Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
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Social Media for Local Government CanadaCentricity360
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Francis& Son is a UK-based family owned business established in 2011 that focuses on innovation processes in art, culture and education. They employ a human-centered design approach involving observation, rapid learning and prototyping. Their goal is to strategically help clients achieve their goals. They keep people as the focal point and design solutions to make people's lives easier. Francis& Son has developed projects like the Hungarian Art and Cultural Portal and a graphic novel. They partner with universities and companies to learn new skills and methods to create value and bring people joy through their work.
Slides from the workshop on social media for impact presented at the Economic and Social Research Council final year conference, Edinburgh, 25 April 2014: http://www.socsciscotland.ac.uk/events/esrc_fyc_2014
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This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
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The document provides guidance on developing a social media plan and methodology. It defines social media and discusses how it has evolved marketing from one-way broadcasts to two-way conversations. The benefits of social media include increasing awareness, enhancing credibility, and building relationships. It then outlines a 10 step methodology for developing a social media plan, including defining objectives, audiences, resources, content initiatives, and channels. It stresses the importance of monitoring performance and maintaining social media efforts over the long run.
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Les réseaux sociaux pour un changement social
The document discusses key components of an effective social media management strategy, including setting goals, defining success measures, choosing appropriate social media channels, creating engaging content, actively participating on channels, and analyzing performance monthly. It provides examples of common social media goals for businesses and suggests tools for managing multiple social media accounts.
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Get your business on Google+ with the tips in this slide. Find out why Google+ is attractive to business users and get plenty of tips to get started out on the right foot.
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Cloudberry is a strategic communications agency that helps companies reach audiences through traditional and social media. It outlined a 15-point strategy for using social media that includes monitoring conversations, analyzing discussions about clients, developing a social media policy, educating staff, actively engaging in dialogues, and regularly evaluating social media efforts. The strategy emphasizes listening, building networks, reciprocity, and integrating social media into daily work.
We are aware that you don‘t have much time to stay informed and get answers to all your social media needs and questions. We want to create a place where you get fast answers and real-time collaboration from a like-minded community.
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
This document provides an agenda and overview for a social media and business workshop hosted by Aalto University. The agenda includes discussions on social media business benefits, Zipipop Freud's Time-based Marketing Model, attitude as a content filter, and various content strategy grids. It also provides a high-level overview of 10 social media benefits for business, including improving brand visibility, customer support, learning and innovation, and business strategy. Key aspects of Zipipop Freud's approach are outlined, focusing on proactive, latent, and reactive engagement. The importance of having the right content, attitude, and aligning values and actions to shape desired perceptions is emphasized throughout the workshop materials.
Social Media for Local Government CanadaCentricity360
This document discusses how local governments in Canada can use social media to connect with constituents. It recommends following a four-step strategy process (POST) involving understanding target audiences, objectives, strategies, and technologies. The key phases are to listen to constituents online, engage with them on platforms like Facebook and Twitter, respond to feedback, persuade people through valuable content, and measure the results. Examples of how local governments currently use social media include announcing events, facilitating discussions, and providing project updates. An open discussion section considers example strategy and technology questions.
Francis& Son is a UK-based family owned business established in 2011 that focuses on innovation processes in art, culture and education. They employ a human-centered design approach involving observation, rapid learning and prototyping. Their goal is to strategically help clients achieve their goals. They keep people as the focal point and design solutions to make people's lives easier. Francis& Son has developed projects like the Hungarian Art and Cultural Portal and a graphic novel. They partner with universities and companies to learn new skills and methods to create value and bring people joy through their work.
Slides from the workshop on social media for impact presented at the Economic and Social Research Council final year conference, Edinburgh, 25 April 2014: http://www.socsciscotland.ac.uk/events/esrc_fyc_2014
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Social media provides opportunities for businesses to engage with customers and promote their brand through various online platforms like blogs, microblogging, social networking, and more. It is important for businesses to participate in social media because the new generation uses it as their primary means of communication. Social media also allows anyone, including businesses, to have a voice and share information that can be spread virally. Businesses should listen to conversations on social media, engage with customers, measure engagement, and improve their strategy over time to build their brand and acquire customers through social media.
The document provides guidance on developing a social media plan and methodology. It defines social media and discusses how it has evolved marketing from one-way broadcasts to two-way conversations. The benefits of social media include increasing awareness, enhancing credibility, and building relationships. It then outlines a 10 step methodology for developing a social media plan, including defining objectives, audiences, resources, content initiatives, and channels. It stresses the importance of monitoring performance and maintaining social media efforts over the long run.
Social media allows for two-way conversations and engagement between brands and customers. It is important for brands to have an authentic personality and use storytelling to build relationships through social platforms. While social media opens opportunities for collaboration and knowledge sharing, it should be part of an integrated marketing strategy rather than relied on exclusively. Brands must listen to customers, treat them as partners, and engage authentically online.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
This document provides information about using social media for a textile rental company. It discusses developing a social media strategy including defining goals and target audiences. It also outlines the various types of social media platforms and provides tips for getting started, including monitoring discussions, optimizing search engine presence, using video and photos, and making an existing website more social. The document emphasizes participation in online communities as a form of marketing and highlights some common mistakes to avoid.
Social Media: Should We, Should We Not, or Should We Ignore the Whole ThingJim Cahill
Jim Cahill discusses the debate around social media use for businesses. He argues that companies should use social media to connect with customers and demonstrate their expertise. Cahill outlines Emerson's social media strategy of using blogs, Twitter, Facebook and LinkedIn to promote thought leadership, build communities around their brands, and increase their search engine visibility in order to drive more business opportunities. While social media requires resources and comes with legal risks, Cahill believes the ability to connect directly with potential customers outweighs these challenges.
Presentation on how to build and engage a community, how social media can help us in doing it, how social media is changing behaviors, how can we assess the social change through social media
Les réseaux sociaux pour un changement social
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
This document provides information on social media marketing. It begins with definitions of social media and examples of popular social media platforms. It then discusses types of social media like social networks, media networks, discussion networks, and review networks. Popular social media marketing channels like Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram are explained. The document provides tips on choosing the right social media channel based on goals and audience. It also discusses best practices for creating and promoting content on social media.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Here is an executive summary of our activity and main case histories.The Talking Village is a designer and a facilitator of collaborative conversations, helping brands to connect with people online and implement marketing projects through dialogue and participation.
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6. What is Social Media? 6 www.KonsultPartners.com/presentations
7. What is Social Media? 7 www.KonsultPartners.com/presentations
8. What is Social Media? “Online Media based Conversations” Media(text, video, audio, images, multimedia) that has an active part (created, shared, discussed, reviewed, scored, bookmarked, modified) in a conversation(listening, commenting, engaging) between people through social channels (Facebook, YouTube, Twitter, blog, Digg, StumbleUpon, Technorati) 8 www.KonsultPartners.com/presentations
9. #SMM Background New marketing paradigm enabled by ubiquitous presence long tail online tools (i.e. social media tools) New expectations driven by search Generation Y 9 www.KonsultPartners.com/presentations 'Picture by Hay Kranen / PD'
14. Strategy + Execution 14 www.KonsultPartners.com/presentations Make it facts based! Measure Conversation Where Engage & Activate Content What Audience Who Listen & Respond
15. Audience 15 Keywords Segmentation Demographics Firmographics Psychographics Persona Affinity Admire Similar Point! Audience segmentation helps you understand what engages your customer Helpful Trusted Engaging www.KonsultPartners.com/presentations
16. Content 16 Keywords Relevance Remarkable Experiences Media Differentiation Curating Schedule Creation Delivery Governance Point! The right content is what enables you to engage and captivate your customer Ownership Schedule SEO www.KonsultPartners.com/presentations
17. Conversation 17 Keywords Listening Dialog Destinations Multipliers Tone Timing Point! The conversation is the new marketing component that is effective with both individuals and crowds. 17
24. Practical Recommendations Own your online presence Use multiple tools to engage where the audience is, and lead them home Produce valuable content, not just volume content Start with content that helps your business Start now – social takes time! 21 www.KonsultPartners.com/presentations
26. Types of Social Media Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc 23
27. New Marketing Buzzwords Search Engine Optimization Social Media Optimization Reputation Management 24 www.KonsultPartners.com/presentations
28. Search Engine Optimization 25 Keywords Back Links Tags Sitemaps … A “science” www.KonsultPartners.com/presentations
In one minute we will start blogging… Let me just share that my name is Håkan, pronounced hawken, and my main two businesses are http://konsultpartners.com (focused on helping companies build their social media presence) and http://backwardwebsites.com (focused on helping companies launch their core online presence, i.e. a website).This presentation and all material is shared under the Creative Commons, Attribution copyright.
…not let social media panic you…have a new perspective on social media…have a framework for social marketing…be inspired to push forward
Let me give you a quick outline of my (Håkan Söderbom)background which should help set the context for my experience with blogging and social media.Worked for, and started, multiple small software businesses in Sweden.Joined Microsoft Sweden in 1997, built the local ISV partner ecosystemJoined Microsoft EMEA HQ in 1999, responsible for product launches tied to the web, and managed several DotCom relationshipsJoined Microsoft Corp in 2002, initially shared responsibility for collaboration with Intel. Later leading a team driving partner recruitment, which allowed me to create and run online programs, campaigns, SEM, SEO, PPC, measurement and research.In early 2010 I left to start Konsult Partners LLC which is now my core business, focused on social media marketing and social media strategy development. As a complement I recently launched Backward Websites which is about very quickly launching beautiful, rich and funtional websites using ready-to-go themes (templates) available in the WordPress community.
Ubiquitous presence = always connected, mobile + PC + SMSLong tail = combined, there are more searches on fringe keywords than on the common keywords, in other words there is a huge opportunity for buyers and sellers in a myriad of niche markets. Example: hitch for a Yamaha Royal Star Venture (a specific motorcycle model).Online tools = Facebook, Twitter, email, blogs, CRM…Search = Product information and insight is achieved by searching with Bing and Google. Two effects: a search hit is extremely valuable since we know someone is actually “looking” for it. The expectations on brand relationships are changing to those of “amaze me” and “make me trust you”.Generation Y = Young people (and the not so young) are becoming immune to the noise of advertising. E.g. young people who live on Facebook don’t even know there are ads on the right side of Facebook. E.g. cancel cable subscription and rely on Netflix + Internet news.
We prefer to do business with people we like. It is a human reaction. To know what we can do to get “liked” we need to understand what is important to them, what triggers their emotions, and what would make them trust us.From Wikipedia, April 12, 2011:Demographics: “Commonly used demographics include gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.”“Firmographics are the characteristics of an organization especially when used to segment markets in market research. What demographics are to people, firmographics are to organizations. Commonly-used firmographics include employee size, revenue size, industry, number of locations and location of headquarters. Distributions of values within a firmographic variable, and across organizations, are both of interest, as well as trends over time.”"Psychographics is the study of personality, values, attitudes, interests, and lifestyles.”Two-stage market segmentation (Wind & Cardozo Model): Macro-segmentation centers on the characteristics of the buying organization [as whole companies or institutions] (Company / organization size, Geographic location, SIC code,Purchasing situation, Type of institution). Micro-segmentation focuses on factors that matter in the daily business; this is where “the rubber hits the road”. The most common criteria include the characteristics of the decision-making units within each macro-segment. (Buying decision criteria, Attitudes towards the supplier); http://en.wikipedia.org/wiki/Industrial_market_segmentation
Relevance drives resultsWikipedia:Content strategy has been described as "the practice of planning the content creation, delivery, and governance”
The new way of online marketing is about becoming relevant to our target audiences. Many books have been written on the topics and buzz words that have emerged the last few years are “Inbound marketing”, “Trust marketing” and “Word of mouth marketing”. They all focus on 1) listening to and understanding your target audience, 2) creating the content that allows you to be relevant to the audience and 3) engaging and staying in a conversation with the audience.
What would you like your brand to be? Take charge of your online presence and project the right image!