2. Quality is no longer enough to make
ones company distinguishable from
others.
3. Design plays a critical role in adding to
the commercial value and
marketability of a product by making it
more attractive and appealing.
4. Industrial design helps companies to
differentiate their products from those
of competitors and enhance the brand
image of their products.
5. Design
• This is why ensuring the
proper protection of industrial
designs is so important.
6. Design
Design makes an article attractive and
visually appealing, thus adding to its
commercial value
original shape & external Configuration of a
useful object is protected by an industrial
design right.
The protection - only for the appearance and
not how it works.
7. It can be expressed in 2 D
features like patterns, lines,
composition, color;
18. Criteria for Design Registration
Features of the design should
appeal and easily judged by eye.
After this
New or original
not prior published in any country
and not publicly known in India
19. Criteria for Design Registration
It is significantly
distinguishable from known
designs or combination of
known designs
Not a technical or useful
function of a product
20. Design protection
Shape of Round car, Shape of
Square idli – Not usually
available, they will get design
protection but should have
industrial/commercial
application.
25. Eg: A sugar cubes of noticeable shape
and configuration allowed
26. Protection of design
• Protection for designs having industrial or
commercial use.
• Duration of protection - 10 years – 25 years
and extendable for another term of 5 years.
• When an industrial design is protected by
registration, the owner is granted the right to
prevent unauthorized copying or imitation by
third parties.
