Industrial design plays a critical role in differentiating products and enhancing brand image. Design makes products more visually appealing and adds to their commercial value. The original shape and external configuration of useful objects can be protected by industrial design rights, which protect only the appearance and not functionality. Ensuring proper protection of industrial designs is important for companies.

1. INDUSTRIAL DESIGN

2. Quality is no longer enough to make
ones company distinguishable from
others.

3. Design plays a critical role in adding to
the commercial value and
marketability of a product by making it
more attractive and appealing.

4. Industrial design helps companies to
differentiate their products from those
of competitors and enhance the brand
image of their products.

5. Design
• This is why ensuring the
proper protection of industrial
designs is so important.

6. Design
Design makes an article attractive and
visually appealing, thus adding to its
commercial value
 original shape & external Configuration of a
useful object is protected by an industrial
design right.
The protection - only for the appearance and
not how it works.

7. It can be expressed in 2 D
features like patterns, lines,
composition, color;

8. Example of 2D designs - textile

9. Example of 2D designs- wall paper

10. Example of 2D designs- carpet design

11. 3 D model format like shape

12. 3 D model format like surface

13. Examples of 3d design - shape of toy

14. Examples of 3d design -package

15. Examples of 3d design - car

16. Examples of 3d design – mobile phone

17. combination of both 2D & 3D

18. Criteria for Design Registration
Features of the design should
appeal and easily judged by eye.
After this
New or original
not prior published in any country
and not publicly known in India

19. Criteria for Design Registration
It is significantly
distinguishable from known
designs or combination of
known designs
Not a technical or useful
function of a product

20. Design protection
Shape of Round car, Shape of
Square idli – Not usually
available, they will get design
protection but should have
industrial/commercial
application.

21. Not by change in the size

22. Change in the shape is considered

23. Designs of stamps, labels, tokens, cards, cartoons, or parts of an
article not sold separately, cannot be registered.

24. Shape of bottles

25. Eg: A sugar cubes of noticeable shape
and configuration allowed

26. Protection of design
• Protection for designs having industrial or
commercial use.
• Duration of protection - 10 years – 25 years
and extendable for another term of 5 years.
• When an industrial design is protected by
registration, the owner is granted the right to
prevent unauthorized copying or imitation by
third parties.