This is the last set of seminars before individual portfolio submission in the first half of the module 'Employability, Creativity, and Personal Development'. We do two exercises in this seminar. For Seminar 7, you will complete the Flower Exercise from the book 'What Color is Your Parachute' which will help you craft and design your ideal career. For Seminar 8, you choose one activity that you wish to do. There are 6 activities to choose from: 1) Create your own personal logo. 2) Coach yourself for the upcoming 12 months. 3) Choose your role models and learn from them. 4) Create a system for tracking your job applications, firms, and positions. 5) Create a SWOT analysis of yourself in the job market and reflect on your employability. 6) Create your own Netflix show - imagine wildly. You can try any of these activities as they will help you tremendously in designing your life and your career after graduation. These activities will help you create a better self personally and professionally. Enjoy!

1. University of East Anglia
Norwich Business School
Employability, Creativity, and
Personal Development
NBS-5015Y
Seminar 7-8
26-27 October 2020
Dr. Fahri Karakas
F.Karakas@uea.ac.uk

2. Slide 1.2
Seminar 1: Time Management Grid

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Seminar 2: Personal and Professional Development Plan

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5. Slide 1.5

7. Slide 1.7
Week Self-Directed
Learning Activity
(i.e. what you did)
Learning/Inspiration/Lesson drawn
1 Listened to
Desert Island
Discs episode
of Dame Zaha
Hadid
I reflected on the critical importance of courage to shake up
traditional practices and concepts of architecture through fluid and
futuristic thinking. Zaha Hadid was one of the most celebrated
architects in the world in a field dominated by men. Her triumph
was to turn the beautiful graphic visions of her sculptural approach
into reality. This is due to her rare courage, conviction, tenacity and
a free creative spirit – all qualities that I find extremely valuable in
my future career. I am inspired to learn more about the unique life
and career of this remarkable woman.
2 Listened to
Desert Island
Discs episode
of Cath Kidston
Known for her floral designs combining the vintage and the
modern, Cath Kidston achieved amazing business success with her
business and brand worth £50 million and 100 shops worldwide.
Japanese are crazy about the brand calling it ‘kawaii’ (cute), a
celebration of cheerfulness. I find it a remarkable success story
based on finding this universal appeal of ‘cheering people up’
through practical design. Listening to her story, including the
obstacles and her vulnerable feelings during growing up her
business, was refreshing and gave me hope. Like her, perhaps I can
nourish my entrepreneurial side one day – all it requires is the
courage and readiness to experiment/fail along with a niche
business idea/solution that makes cheers up people.

8. Slide 1.8

9. Slide 1.9
Six Options – choose one of them
1. Personal Logo Table
2. Ten Responses Table: Your Best Year Yet
3. Table of Role Models
4. Table of Potential Firms and Job Positions
5. SWOT Analysis of Yourself and Your Career
6. Create your own option

10. Slide 1.10
 Seminar 7 Activity:
 Flower Exercise
◦ Exercise and Discussion
 Seminar 8 Activity:
 Optional Table
◦ Exercise

11. Seminar 6 Activity
Flower Exercise

12. Slide 1.12

13. Slide 1.13

14. Slide 1.14
 In a nutshell, the “flower diagram” is a self-
assessment, intended to help you figure out what
type of work is most appropriate for you.
 Rather than existing in the form of a test, it
merely exists as a small set of questions that help
you to nail down what you’re actually looking for.
 These questions take the form of petals on a
flower.

15. Slide 1.15

16. Slide 1.16

17. Slide 1.17
 Where do you want to live?
 List top 3 factors that describe where you would
like your dream job to be located.
◦ Cold or warm weather?
◦ Big city or small town?
◦ Near the beach, the forest, or the mountain?
◦ Ideal cities and countries that you would like to work in?

18. Slide 1.18
 Which position do you wish to start at? Your job
title?
 Level of responsibility?
 Target annual salary: £
◦ Target monthly salary:

19. Slide 1.19
 What are your preferable working conditions
under which you could do your most effective
work?
◦ Indoors or outdoors?
◦ Stay in one place or travel a lot?
◦ Prescribed or flexible hours?
◦ Working alone or as part of a team?
◦ More autonomy or structure?

20. Slide 1.20
1. Working with the human mind
 To bring more knowledge, truth, and clarity into the world
2. Working with the human body
 To provide shelter, food, clothing, fitness, or health
3. Working with the senses
 To bring more beauty into the world through art, music,
flowers, photography, decoration, crafts, jewellery, painting
4. Working with the human heart
 To bring more love and empathy to the world
5. Working with the human conscience
 To bring justice, morality, righteousness and honesty
6. Working with the human spirit
 To bring laughter, spirituality, faith, and compassion
7. Working with the earth
 To ensure sustainability and protection of the planet

21. Slide 1.21
◦ Choose and circle 5-7 characteristics from the table

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◦ Choose and circle 5 fields or sectors from the table

23. Slide 1.23
◦ Choose and circle 10-12 skills that represent your strengths

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26.  After you complete your flower exercise, share and
discuss your results in pairs
◦ Compare and contrast your results
 How does your ideal job look like?
 What does this exercise tell you about your ideal job?
 What are the implications?
 What are the actions that you will take to approach your
goal (i.e. ideal job)?
 Short, medium, and long term actions

27. Seminar 8 Activity
Optional Table

28. Slide 1.28
28
• Take 3 minutes to come up with at least 8 different
concepts for a logo
• A symbol that conveys the essence of YOU
• Can represent something or be abstract
• The symbol needs to be meaningful to you
• Look at your vision board for inspiration
• Think Pareto: Do not worry yet about style or design

29. Slide 1.29
29
 Take 1 minute to identify
your favourite 2-3
concepts – go with gut feel
 Write for a few minutes to
discuss your concepts
 Take 1 more minute to
make a decision which
concept to further develop
 Take 3 minutes to sketch
different designs for the
same concept
 No words or letters in logo
itself
 Try different colours, line
styles, action, movement,
orientation, height-length
dimensions etc.

30. Slide 1.30
 Choose a design you like best
 On a separate piece of paper, take
3 minutes to draw your own logo
in details (you can also do this
digitally if you would like)
 Explain why you chose this logo
 Spend 20% of time to achieve 80%
of the results to design your own
logo
 If you are not happy yet with your
logo, spend some more time on it
 Stop when you are ≥80% happy…
30

31. Slide 1.31
 Your table will include:
1) The process of logo creation;
including sketches and
prototypes
2) Description of the logo;
including what it represents
and why you have chosen
this symbol/logo
3) A few sentences on how this
logo is linked to your values
and your personal brand
4) Your final personal logo
5) You can include a motto or a
slogan if you want
31

32. Slide 1.32
1. What did I accomplish over the past 12 months?
2. What were my biggest disappointments?
3. What did I learn?
4. How do I limit myself, and how can I stop?
5. What are my personal values?
6. What roles do I play in my life? (Daughter, teacher, student,
job applicant, writer, consultant and so on)
7. Which role is my major focus for the next 12 months?
8. What are my goals for the next year?
9. What are my top 10 goals for the next year?
10. How can I make sure that I achieve them?

33. Slide 1.33
 Your Best Year Yet!: Ten
Questions for Making the Next
Twelve Months Your Most
Successful Ever
 This book is the best seller self-
coaching book of Jinny Ditzler
 In a table, please respond to
these 10 questions in 1-2
sentences

34. Slide 1.34
 Table of Role Models; with a few sentences of why they are
your role models and what you can learn from them
 Table of Potential Firms and Job Positions you would like to
apply for, sharing your own research on this
department/company and reflecting on why you are a good
fit
 Your own SWOT Analysis, based on a strategic view of your
career and your job application process
 Finally, you will imagine, design, and create your own Netflix
show (drama, documentary, reality, or any format).

35.  Decide which option you will pursue:
◦ Personal Logo Table
◦ Ten Responses Table: Your Best Year Yet
◦ Table of Role Models
◦ Table of Potential Firms and Job Positions
◦ SWOT Analysis of Yourself and Your Career
◦ Create your own Netflix show
 Start working on your optional table and do some brainstorming
on your exercise
 Make some progress, put down your ideas, write notes to
yourself on how to complete this table
 Each team: Share your initial work with one another
 Discuss and guide each other in your work

36.  Finalize your “Flower Exercise Result Sheet” (7)
 Finalize your “Optional Table” (8)
 Attach them to your coursework
 Try to finalize all your portfolio elements:
◦ Job application portfolio
◦ Two creativity challenges
◦ Lecture evidence
◦ Seminars 1-8

37. Slide 1.37