Semester long pp

Nigel Grove Klinkowstein
Research from the Web and Quora
itft.org
Food Innovation Recipes : ENGAGED EATERS
• “Providing food to satisfy a basic need of billions of
people is the whole point of our global system of
agricultural production, manufacturing, distribution,
and shopping.”
• Three “Forecasts”
– Informed consumption
– Participatory production
– Co-created markets

Research from the Web and Quora
itft.org
Food Innovation Recipes : ENGAGED EATERS
http://www.iftf.org/future-now/article-detail/food-
innovation-recipes-engaged-eaters/

Part 2a. Questions from Quora
Asked question
Q:
What might encourage the purchase of locally grown
produce?
A:
A desire to improve the local economy, and help the
environment by buying something that doesn’t need to
be shipped to where you are.

Part 2a. Questions from Quora
Found question
Q:
Would you buy local food (…) online to be delivered to
your house or arranged at a pick-up spot?
A:
Yes, especially if some economy of scale were achieved that made it more
affordable than traditional grocery shopping.
A :
The only way I would buy local food online is if it is the same price, or very
close to, the prices in the grocery stores. Also, the shipping would most likely
have to be free for me to even consider buying food online. However, I do not
see how online food prices will be able to compete with grocery stores,
especially when including shipping.

Part 2b. Draft Product or Service Description
Locally grown produce
A mobile or physical recipe book that encourages
people to purchase groceries locally and in season.

Part 3a. User Experience Map
Audience
• The environmentally friendly
– wants to reduce waste and footprint(*)
– buys locally, but finds it hard to keep up
– into all the new fads
– 25-45 millennials looking to keep the world clean
• The health conscious
– wants healthier, locally grown food
– already buys organic food
– grows own food
– 35-75 people trying to become healthy or continuing to
be healthy

About the product
• tablet
• recipe book
• local produce tracker
• local produce/cooking/farming social ability
• sell and buy produce
• farmers market in your back pocket

Encountering product online
• social media
• cooking websites
• forums regarding recipes and what the best produce
and farmers are
• banner ads/paid ads

Encountering product offline
• word of mouth
• farmers market/grocery store advertisement
• print media
• advertisement

Part 3b. Plan and Sketch User Experience Map

Part 3c. Final User Experience Map

Part 4. Mobilize Community
Home Page

Welcome announcement

Members

Name and logotype icon

Poll results

Part 5: Product or Service Description FB Research
Amazon.com
“Online shopping from the earth's biggest selection of
books, magazines, music, DVDs, videos, electronics,
computers, software, apparel & accessories, shoes,
jewelry, tools & hardware, housewares, furniture,
sporting goods, beauty & personal care, gourmet food &
just about anything else.”

Android
“Android powers more than a billion phones and tablets
around the world. It’s customizable, yet easy to use, and
since it's made by Google, it works seamlessly with all
your favorite Google apps.”

Minute Maid
“Minute Maid’s fruit juices and other healthful beverages
strike the perfect balance between the good nutrition
your body craves and the great flavors your taste buds
desire. Produced and sold by The Coca-Cola Company
(the world’s leading marketer of premium fruit juices and
drinks), Minute Maid beverages are readily available just
about anywhere you find people with a thirst for good
living.”

Part 5: Detailed Product Description
Smart Recipe Book
The product will be a tablet based object, which will be
able to connect to the internet via Wi-Fi.

Smart Recipe Book
Recipes will be posted for the user to cook from, like
wise users will be able to post their own recipes, or
archive favorites and such.

Smart Recipe Book
Ingredients to be used will be mainly sourced from local
farms, which are able to upload their crop yield. Users
will also be able to connect with others in order to sell,
buy and share info regarding their personal produce
growth. All of this will hopefully encourage buying locally
grown produce.

Part 6: Logotype
Smart Recipe Book

Part 7: Editorial Calendar
Smart Recipe Book

Part 7a: Facebook Page
First Post

Second Post

Third Post

Fourth Post

Fifth Post

Part 8: Website Research
Whole Foods

Toyota Prius

Everlane

Part 8a: Website Creation
Wire Frame

Part 8: Website Prototype Design
Home Page

Secondary page (1)

Secondary page (2)

Semester long pp

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