The document provides details of a campaign to drive traffic to a fitness blog called "Whyunfit.com" using search and display ads over 5 days with a total budget of ₹1700 divided between the campaigns. For the search campaign, 20 keywords were selected related to fitness and justified. Steps like negative keywords and ad extensions were suggested to increase quality score. Screenshots of the search campaign, ads, and results were shared. For display ads, 6 keywords were chosen and justified. A display campaign summary and ad were also screenshotted. Possible third party websites for display ads and an approach to the campaigns in under 250 words was described.
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
Google Ads Campaign Analysis for Our Meal-kit Review BlogChenJI12
My final project for Digital Marketing Analytics course. We reviewed the performance of the Google Ads Paid Search campaign and analyzed how we can further improve and optimize it.
Ads over Adwords : Successful publishment PointsMakeWebBetter
Know how to generate keywords for display adds to get the targeted audience along with the competitor audience and finally the audit of ads with the successful publishment of ads with responsiveness.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.docx.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Q1: Your campaign problem statement and information provided (Budget provided, Campaign objective)
Campaign Problem statement : Run 2 Campaign for 5 days to drive traffic to our
blog.
1. Search Ad Campaign
2. Display Ad Campaign
Campaign Objective: The objective is to drive traffic to our own blog. Blog Link:
https://whyunfit.com/
Budget Provided : Total budget was provided ₹1700. It is further divided as
following.
1. Search Ad- We have to create two ads under on ad group for the budget of ₹ 500.
2.Display Ad- Create one display ad for the budget of ₹ 1200.
3. Q2: Here you need to list out the keywords which you have used in the search campaign. You need to
justify the reason behind choosing these keywords.
S.NO KEYWORDS MATCH TYPE
1 Exercise Phrase Match
2 Workout Phrase Match
3 Weight loss Phrase Match
4 Diet plan for weight
loss
Broad Match
5 Healthy diet Phrase Match
6 Weight loss diet plan Phrase Match
7 abs Broad Match
8 Low carb diet Broad Match
9 Belly fat loss Broad Match
10 Lower abs exercise Phrase Match
S.NO KEYWORDS MATCH TYPE
11 Lose 10kg Broad Match
12 Gym workout Phrase Match
13 Cardio workout Phrase Match
14 Weight loss exercise Phrase Match
15 Home workout Phrase Match
16 Indian Diet Phrase Match
17 Fast weight loss Phrase Match
18 Belly fat exercise Phrase Match
19 Body workout Phrase Match
20 Protein rich food Phrase Match
4. As per the instructions given, I have used 20 keywords for the search campaign from the keyword Planner.
Reason behind choosing these keywords:
1. Relevance: With the help of keyword planner, I choose the keyword which are relevant to my blog. As
my blog is related to fitness, most of my keywords are related to it.
2. Average Search Volume: I mainly select those keywords that has high to medium search volume as it
gives more search results and visiblity.
3. Competition: I used more low to medium competitive keywords. But 10-15% of the keywords are of high
volume. Because the keywords with low to medium as it will give less competition to my keywords and
high competitive keywords may bid higher but can give good amount of results.
4. Match type: I have select 80% Phrase match and 20% Broad match as it will give more search volume to
my keywords.
5. Estimated clicks and Expected CTR : Also looked on the estimated clicks and expected CTR as per
instructions maximum CPC bid should be ₹10 per click.
5. Q3: What approach/steps would you take to increase the Quality Score of a low-performing Keyword? Mention atleast two
steps.
Steps to be taken to increase the quality score of low-performing keywords are as follows:
1. Negative keywords: By including negative keywords it will help in increasing click through rate by excluding
irrelevant searches from campaign.
2. Ad Group : By adding more ad groups will help to have better quality score. It will allow better landing page
for more relevant keywords.
3. Ad Extension: By adding ad extension it will give more visibility and helps to get more clicks by using
extension like sitelinks extensions.
4. Responsive search ad/Expanded Ad Text: It will help to show more relevant message to the audience by
adding multiple headline, long headline and description and then Google will optimize them with their
machine learning algorithms to provide the user with what they are exactly looking for.
5. High quality ads: It will emphasize focus on one product or service so that we can really draw in the type of
crowd that you want. Neat and tidy ads with clear message, USP and call to action and targeted keywords
as part of the copy will have more of an impact which in turn positively affects the quality score.
6. Q4: Here you need to share the screenshot of search campaign summary (including your search ad copy).
10. Q5: Here you need to share the screenshot of search campaign result summary.
11.
12.
13. Q6: Here you need to list out the keywords which you have used in the display campaign. You need to justify the
reason behind choosing these keywords.
Keywords Used:
1. Workout
2. Exercise
3. Weight Loss
4. Diet Plan
5. Home Workouts
6. Indian Diet
Reason to choose these keywords:
As per the instructions mentioned, We have to use some keywords in the display ad-
1. Relevance: Using Google keyword planner to list out the keywords for my display campaign. I choose
those keywords which are related to my blog and has relevancy about the blog.
2. The keywords selected had a relatively high search volume and corresponsing low to medium
competition.
14. Q7: Here you need to share the screenshot of your display campaign summary.
15.
16.
17. Q8: Here you need to share the screenshot of display campaign result summary
18.
19.
20. Q9: Here you need to share the screenshot of the display ad which you had created.
21.
22.
23. Q10: You are running an ad campaign to increase awareness for the website and bring in more quality traffic. The metrics to
track are Impressions, Clicks, Search Impression Share and Click through Rate (CTR). Now, assuming that the industry average
CTR for your industry is 2% and yours is lower than that. What are the possible actions that you can take to improve the CTR?
Mention atleast two actions.
1. Improving Quality Score: It is increases on the basis of our ad relevance and quality of our ad copy.
For which we should have a ad copy which takes users to a relevant landing page. Ad copy should
be relevant according to the user’s query. If the finds the ad irrelevant they will simply not click on
the ad displayed to them. The ad should be creative and attractive.
2. Use best ad Extensions :One should add sitelinks, call to action, promotional extension to get an
edge over competitors. Giving your audience an idea of the pricing by using price extension, the
user will directly get to know whether it is in their Budget or not. Adding call to action gives the user
an instant way to contact the seller to get their query solved. So by using Extensions in your ad
copy will get you more CTR.
3. Test different ad types. Responsive ad texts allows us to create an ad that adapts to show more text and
relevant messages to the audience we are targeting for. This will help us to create better quality ad and
hence it will also increase the CTR
24. Q11: Identify at least three possible websites where your display ads for your blog should run and also give reasons for the
same.
1. YouTube: As YouTube is the google partner and the most streaming site. So, adding ads on YouTube can give more
credibility for the advertiser as well it will allow the Ad to be visible to people who are browsing on the page for the
Fitness and exercise/workout Videos Online.
2. Mobile Apps: Help in more results with Mobile devices, apps. It would be a great placement. Apps like Google Fit,
Curefit can give more edge to the campaign and can give great results.
3. Other Website:
https://www.eatingfit.in/
https://instafitness.in/
https://www.healthifyme.com/
These type of Websites can give more relevant results as my blog is all about the fitness and Indian diet plans. It will
target the right audience at the right platform. It may results in high search volume and clicks.
25. Q12: Describe your approach to search and display campaign in 250 words or less. Discuss what target audience you have
identified for your landing page and how you have approached targeting, campaign structure and your ad copy. (Your
description must include which blog and location you were assigned.)
As per the instructions we have to drive traffic to our own blogs.
For both Search and Display Ads:
1.Blog Chosen: https://whyunfit.com/
2.Targeted Audience: Targeted those audience who are mainly interested in fitness and healthy eating as my blog is for
fitness.
Search ad: Targeted by only keywords not chosen any audience as not recommended.
Display Ad:
• Affinity Audience:
1. Lifestyles and Hobbies
2. Sports and Fitness
3. Beauty and wellness
• Custom Intent audience
1. Women Fitness
2. Exercises
3. Fitness
4. Health & Fitness
3.Location Targeting: For both display and serachI have Targeted India, As my blog includes the Indian diet Plans.
4. Landing Page: https://whyunfit.com/
Landing page is same as the blog chosen for both search and display ads. I have not chosen any particular blog post as it can
limit my audience and the keywords.
26. 5.Ad Structure: As per guidelines shared by upGrad:
Search Ads
o AD Groups: 1
o No. Of Ads: 2
o Daily budget: 100 INR (Total Budget- Rs500)
o Max CPC :10 INR
o Bid Strategy: Manual CPC
Display Ads
o AD Groups: 1
o No. Of Ads: 2
o Daily budget – 240INR (Total Budget- Rs 1200)
o Max CPC – 50 INR
o Bid Strategy: Manual CPC
6. Ad Copy:
Search Ad-
1st Ad:
Headline1: Why UNFIT- Get Fit Together
Headline 2: Weight Loss Diet Plans
Headline 3: Exercise to stay Fit
27. Description1: Be fit with healthy diet plan and best home workout. Tips for healthy lifestyle.
Description2: Diet Plans to lose belly fat. Burn Calories and lose weight with best workout Plans.
CTA: Learn More
2nd Ad
Headline1: Why UNFIT- Get Fit Together
Headline 2: Home Workout
Headline3: Healthy Diet Plans
Description1: BE fit with healthy diet plan and best home workouts.
Description2: Lose weight fast by doing workout and your place with Indian Diet Plans.
CTA: Learn More
Display Ad
Headline 1: why to stay unfit
Headline 2: Get fit together
Headline3: Fit body leads to healthy mind
Headline4: Fit for better tomorrow
Headline5 : Start your fitness Journey
Long Headline: Tips for weight loss and simple exercise you can do anywhere
Description1: Begin your journey with simple diet plans
Description2: Fitness should not be limited between exercise and diet plans. It is much bigger.
Description3: Tips to lose weight and exercise you can do at home
CTA: Learn More