Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
Citroën Performance and Branding Plan1.pptxSaurabh Mishra
This plan was created to build Brand presents in India for newly launched automobile brand It predicted They are extremely popular in Europe But This was the first Their first campaign In India for launch. Plan includes complete Information about branding strategy and how we can leverage branding cookies for final conversions
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
Citroën Performance and Branding Plan1.pptxSaurabh Mishra
This plan was created to build Brand presents in India for newly launched automobile brand It predicted They are extremely popular in Europe But This was the first Their first campaign In India for launch. Plan includes complete Information about branding strategy and how we can leverage branding cookies for final conversions
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
A collection of some of the top Social Media Utility Apps, which we developed in 2011. Get in touch with us @ contact[at]yrals.com or on phone @ +91-9769996268
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. Task 1
a) Define the target audience for Uber
● Demographics:
o Age:- 20-45; 45-55
o Gender:- Male, Female
o City:- Tire 1 and 2
o Occupation:- Professionals, College Students, Businessman
● Psychographics:
o Personality: Extrovert, Outgoing, Social
o Interest:- Online gaming, Sports lover especially Cricket
o Social Class:- Upper class, Upper-Middle class, Semi-upper class
● Behavior:-
o Like to travel comfortably, Remarketing list(previously booked), Shown interest in Cricket
4. b) Consumer Persona
Name: Jadgish
Age: 22
Gender: Male
Place: Thane,
Maharashtra
Profession: Pharmacist
Preferred Mode of
Transport: Taxi / Cab /
Bus / Auto
Pain Points: Time
taken by transport
to reach the
destination,
Parking, Traffic jam,
Expenses
Interest & Hobbies:
Travelling, Outside
Sports, Games,
Movies, Drawing
6. Task 2
a) Identify top competitors of Uber in the assigned market
● Ola, Savaari, Meru, Bharat Taxi, Rapido, Zoomcar, Gozo cab.
7. b) Identify the target market for each competitor brand
● Ola:- Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young, office
workers, college students, and many others.
● Savaari:- Had a campaign targeting pregnant women highlighting the comfortable rides they can have with Savaari.
o Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young, office workers,
college students, and many others.
● Meru:- India’s No.1 Radio Cab Service
o Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young, office workers,
college students, and many others.
● Bharat Taxi:- Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young,
office workers, college students, and many others.
8. b) Identify the target market for each competitor brand
● Bharat Taxi:- Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young,
office workers, college students, and many others.
● Rapido:- 2-Wheeler service with usp(save time and flexibility in traffic)
o Its customers are commuters who travel in their day-to-day lives. Its main goal is to offer services to commuters who
are preferring open and safe commute options in comparison to over-expensive cab rides.
● Zoomcar:- Self- driven car in rental
o Tier 1,2 Cities, Male and Female, middle-class people between 18-35. They are targeting people who travel a lot.
● Gozo cab:- Tier 1,2 Cities, Male and Female, age group of 20-45 years who are financially independent, young,
office workers, college students, and many others.
9. T
Threats
W
Weaknesses
O
Opportunities
S
1. Dynamic Price Strategy
2. Low fixed investment
3. Emphasis on customer
satisfaction
4. Strong global presence
5. Cashless payment available
6. Revenue model
Strengths
c) SWOT Analysis
1. Successful integrations of air
taxis
2. Business diversifications
3. Driverless technology and other
services
1. Highly dependent on the internet
2. Involvement in scandals
3. Unpredictable business model as
it depends on customer-to-driver
interaction
4. Privacy and safety concerns for
customer
1. Competitors
2. Change in regulations(Law)
3. Economic Uncertainty
4. Reduced travel frequency of
commuters because of work from
home
5. Local taxi providers
6. Dissatisfied drivers that may
bring legal issues to the company
11. Task 3a.Choose the digital marketing channels you want to use. Define the social
media channels separately
Task 3
Choose digital marketing channels that you want to use (at least 6), identify the objective for each
one of them and then specify the reason you have chosen this channel mix.
Digital Marketing Channels Objectives Reason
1.Facebook(paid + organic) Brand Awareness Through multiple ad formats on FB like video ads, and display ads, we
can reach more audiences, and as we know that at the time of the world
cup, people will be more active on FB discussing matches.
We can spread awareness by posting reels and videos, stories ads, and
exploring ads, including hashtags which will help us reach a young
audience.
Via Email marketing, we can reconnect with people who show their
interest in our previous posts and ads. We can share discounts and
offers with them via email.
We can YouTube ad formats like skippable ads, Non-skippable ads, in-
stream ads, in-feed ads, and bumper ads which can help us reach a
broad audience that is active on YouTube viewing videos.
Match updates, discussions, and tweeting on the ICC World Cup via the
handle of Uber will increase user engagement and brand loyalty. And
through paid ads, we can target followers of cricket celebs, BCCI, And
ICC handles.
By collaborating with a known cricketer or an influencer, we can create
content that will help the brand increase reach and attract audiences.
2.Instagram(paid + organic) Brand Awareness
3.Email Marketing Consideration
4.YouTube(paid + organic) Awareness and Consideration
5. Twitter(paid + organic) Awareness and Consideration
6. Influencer Marketing Awareness and Consideration
13. Task 4
Define content themes/idea you would like to use for each channel ( at least one per channel),
content formats for each channel ( at least one per channel) and then define KPIs of each channel.
Content Theme/Idea Content Formats KPIs
1. Two friends are shown on different location and his 1 friend is late and other reach stadium so
2nd friend calls his 1st friend and says “Time per pouchna hai Tho Uber kar mere bhai or sathmai
mauka bhi milega rewards pane ka”.[Facebook Post] #RideToWorldCup
Post Reactions, Comments and
Shares
2. A video of customer whose personal car was not started on the way to stadium and he
thought of Uber cab and book a cab. And cab come in 5 mins and now he is on the way to watch
match[Instagram Ad] . #MovingFansForward
Video / Reel Ad Views, Shares and
Comments, Reactions
3. Sending email to customer as July working in Uber saying, Hey[Name], Here is your coupon /
discount offers if you book Uber cab in this ongoing cricket season, you will get scores and you
would get chance to win ticket for world cup. #onthewaytowin
Text and Visual Open Rate, Bounce Rate
4. Tweet( Who do you think will be the black horse in the ICC World Cup) and get chance to win
your favourite star’s jersey.[Twitter] #CWC19 #UberStar #WorldCupFanAnthem
Tweet with image Retweets, Reactions and
Comments, Mentions
5. The person booked a cab and he already running late but when he entered the cab, there was
already playing the match in the smartphone of car driver(Showcase the customer
value)[YouTube] #CWC19 #OnOurWayO
Video Ad Views, Shares and
Comments, Reactions
6. The elderly person waiting at a bus stop to go to the match and then an influencer comes to
him and helps him book a cab/share a cab with him. #MovingFansForward #onthewaytowin
Video Ad Views, Shares and
Comments, Reactions
14. d).Create a content calendar for the campaign - pre launch, launch and post launch
Pre Launch Launch Post Launch
Twitter post(which player are you
supporting)
Match analysis twitter Twitter question answer, meme
posting
Video Ad(YouTube, Facebook. Instagram) Video Ad(Influencer) Video Ad(Influencer) showing
how Uber helped him/her to
reach venue at time
Offer(Uber email campaign) for booking Twitter meme sharing
regarding match
Video Ad(Customer Satisfaction)
Video Ad showing booking Uber is the
smarter way
Influencer(Parking
problem ad)
Video ad showing driver’s
emotion during this ICC
Tournament time and how they
engage with customers
15. e).Mention which brands/influencers Uber can collaborate with for increasing
awareness and consideration for their brand (mention at least 2)
● Bhuvan Bam(He is one of the most popular influencers in India and Worldwide with a huge fan following. He is very
authentic and produces very genuine content that connects people)
● Virat Kholi( The face of the Indian Cricket Team, As the main theme, is the ICC World Cup. It is better to use such a
famous cricket star in video ads to influence more people)
● Star Sports is using a new mascot for World Cup(Mauka). We can also use it to increase user engagement.
17. Task 5
Record a 1-1.5 minute video of you presenting a summary of the project. Make sure you include the
following points in your video.
● The task and the objective
● Process and steps of finalising your strategy
● Main content ideas and channels
● Key learning's from the project
Upload the video in an MP4 format. Upload the video on your Google Drive and do not forget to give
access to "Anyone With This Link"
Video URL : https://drive.google.com/file/d/1__ROJS19Zph-CE8Eo-v4eX8PXJ3oktbF/view?usp=sharing
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