This document discusses strategies for selling mobile games. It outlines several business models like free with ads, freemium, paid apps, and being preloaded on devices. It notes that freemium has become the dominant model, with most revenue coming from in-app purchases rather than premium games. The document also discusses using the ecosystem, exposure through various online and offline channels, and holding mobile game competitions to promote brand awareness and engagement.

1. Selling Your Mobile Games
Narenda Wicaksono
Developer Manager, Nokia South East Asia
@narenda

5. 30,000,000 downloads

8. Ecosystem
Applications
Developer
Exposure
Apps
Infrastructure
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9. Secret Recipes

10. Mobile Business Model
Engagement
Platform
Business to
Consumers
Brand
Awareness
Business to Software as
Business Services
Monetization
Free with Ads
Freemium
Products Paid
Brand
Preloaded

11. Business to Consumers

12. Brand Awareness

13. Engagement Platform

14. Business to Business

15. Software as Services

16. Products

17. Free with Ads
*303*1#

18. Admob Statistics

19. Freemium
Freemium is the dominating business
model in mobile apps industry
100%
80%
% Revenue from
60% premium games
40% % Revenue from
freemium games
20%
0%
Jan. 2011 Jun. 2011

20. Paid Apps

21. Ecosystem

24. Credit Card versus Mobile User

25. The 1st Store with Integrated Mobile Billing

26. Brand

27. Preloaded

28. Ecosystem
Applications
Developer
Exposure
Apps
Infrastructure
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Company
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29. Exposure
bought media
online media
offline event
own channel
device campaign

30. Smash Mania
Smash Mania is the 1st Local Games
with Near Field Communication &
Augmented Reality
Working together with Marketing
Team, held the Smash Mania
competition at 14 Nokia Retail Stores
in 6 cities