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Device Manufacturers and other OEMs may
   turn to Blue Monitor to port the Android
  platform onto their perspective hardware
  platforms and optimize it based on their
specific requirements. With 10 years of Linux
experience , Blue Monitor engineers already
have substantial Android expertise based on
    the optimization and integration work
 completed with the earliest Android SDK’s
The LINUX OS WILL SEE HIGHEST
   GROWTH IN THE NEXT FEW
 YEARS – OUTPACING WINDOWS
 MOBILE, RIM AND IPHONE OSX

   MOST OF THIS GROWTH
  WILL COME FROM ANDROID
March       May
                                  Aug 2007
                                     IPhone
                                                      Jan 2008
                                                    Built Android team for
                                                    customer projects. Set
                                                                             2009
                                                                             Delivered first client
  Feb       2005        2006          Team
  2003        Develop   Mobile     delivers first     Up office in Silicon    applications for the
World's first Mobile    Lab Set   IPhone Apps         Valley to be near      Android marketplace
 streaming     Web       Up in      for clients             Google
Java Applet Services
 for mobile             Mumbai




               COMMITTED TO MOBILE INNOVATION
OPEN SOURCE DEVELOPMENT IS HAVING
   A DISRUPTIVE EFFECT ON MOBILE INDUSTRY

                                        More open source
                                    products and services
                                          More consumer
                                              electronics
                                             convergence
                                                            Reducing
                                                             margins
                                                Continued
                                              outsourcing
                                     Greater consolidation
                                           across vendors
                                      More players exiting
                                               the market
                                                 Greater vertical
                                                  consolidation
                                                  Greater market
                                                   fragmentation
                                                                            HIGHLY       HIGHLY
                                                                           UNLIKELY      LIKELY

Source: Informal Telecoms & Media: Future Mobile Handsets Industry Survey, August 2008
WHY OPEN IS IMPORTANT



            Innovation
             Flexibility
           Differentiation
OPEN ACCESS
CHANGES THE RULES OF THE GAME
 CLOSED MODEL     TELCO 2.0      OPEN ACCESS




 Home screen    Preloaded Apps     Support for
  Ringtones      Home screen      Development-
                   Ringtones     level Standards
 Screensavers
INTERNET AND MESSAGING
                   REMAIN THE KILLER APPS
                                                                                                      2007




Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008
INTERNET AND MESSAGING
                   REMAIN THE KILLER APPS


                                                                                                      2011




Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008
WHY WE WILL WIN WITH ANDROID

     Design leadership: Form-factor and
          Mobile User Experience
         Best mobile internet platform
       Reuse existing Linux knowledge
   Strategic Proximity, and Access to Google
                  Engineers
            Focus and commitment
ANDROID ARCHITECTURE
                                          Applications
                                                                                          Apps
                                                                                       and Services
    Home                 Contacts              Phone               Browser               (and IP)



                                Application Framework
              Activity              Window              Content                View
              Manager               Manager            Providers              System

   Package           Telephony                Resource             Location          Notification
   Manager            Manager                 Manager              Manager            Manager


                 Libraries                                           Android Runtime
   Surface            Media                   SQLite                            Core
   Manager          Framework                                                 Libraries


  OpenGL / ES        Free Type              Web Kit                       Dalvik Virtual
                                                                            Machine


     SGL                  SSL                  IiBC



                                         Linux Kernel
    Display                     Camera                   Flash Memory               Binder (IPC)
    Driver                       Driver                      Driver                    Driver

    Keypad                      Wi-Fi                       Audio                     Power
    Driver                      Driver                      Driver                  Management
SUMMARY
   OPEN SOURCE EMPOWERS
 THE HANDSET, THE DEVELOPER
     AND THE ECOSYSTEM

   THE WEB IS THE FASTEST
GROWING APPLICATIONS/CONTENT
   COMMUNITY FOR MOBILE

   WINNING EXPERIENCES ARE
 SOCIAL, PERSONAL AND MOBILE
FOLLOW US…

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Bluemonitor Android Consulting Services

  • 1.
  • 2. Device Manufacturers and other OEMs may turn to Blue Monitor to port the Android platform onto their perspective hardware platforms and optimize it based on their specific requirements. With 10 years of Linux experience , Blue Monitor engineers already have substantial Android expertise based on the optimization and integration work completed with the earliest Android SDK’s
  • 3. The LINUX OS WILL SEE HIGHEST GROWTH IN THE NEXT FEW YEARS – OUTPACING WINDOWS MOBILE, RIM AND IPHONE OSX MOST OF THIS GROWTH WILL COME FROM ANDROID
  • 4. March May Aug 2007 IPhone Jan 2008 Built Android team for customer projects. Set 2009 Delivered first client Feb 2005 2006 Team 2003 Develop Mobile delivers first Up office in Silicon applications for the World's first Mobile Lab Set IPhone Apps Valley to be near Android marketplace streaming Web Up in for clients Google Java Applet Services for mobile Mumbai COMMITTED TO MOBILE INNOVATION
  • 5. OPEN SOURCE DEVELOPMENT IS HAVING A DISRUPTIVE EFFECT ON MOBILE INDUSTRY More open source products and services More consumer electronics convergence Reducing margins Continued outsourcing Greater consolidation across vendors More players exiting the market Greater vertical consolidation Greater market fragmentation HIGHLY HIGHLY UNLIKELY LIKELY Source: Informal Telecoms & Media: Future Mobile Handsets Industry Survey, August 2008
  • 6. WHY OPEN IS IMPORTANT Innovation Flexibility Differentiation
  • 7. OPEN ACCESS CHANGES THE RULES OF THE GAME CLOSED MODEL TELCO 2.0 OPEN ACCESS Home screen Preloaded Apps Support for Ringtones Home screen Development- Ringtones level Standards Screensavers
  • 8. INTERNET AND MESSAGING REMAIN THE KILLER APPS 2007 Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008
  • 9. INTERNET AND MESSAGING REMAIN THE KILLER APPS 2011 Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008
  • 10. WHY WE WILL WIN WITH ANDROID Design leadership: Form-factor and Mobile User Experience Best mobile internet platform Reuse existing Linux knowledge Strategic Proximity, and Access to Google Engineers Focus and commitment
  • 11. ANDROID ARCHITECTURE Applications Apps and Services Home Contacts Phone Browser (and IP) Application Framework Activity Window Content View Manager Manager Providers System Package Telephony Resource Location Notification Manager Manager Manager Manager Manager Libraries Android Runtime Surface Media SQLite Core Manager Framework Libraries OpenGL / ES Free Type Web Kit Dalvik Virtual Machine SGL SSL IiBC Linux Kernel Display Camera Flash Memory Binder (IPC) Driver Driver Driver Driver Keypad Wi-Fi Audio Power Driver Driver Driver Management
  • 12. SUMMARY OPEN SOURCE EMPOWERS THE HANDSET, THE DEVELOPER AND THE ECOSYSTEM THE WEB IS THE FASTEST GROWING APPLICATIONS/CONTENT COMMUNITY FOR MOBILE WINNING EXPERIENCES ARE SOCIAL, PERSONAL AND MOBILE