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Embracing mobile platforms | nascent at carmel ventures
This document summarizes a presentation about embracing mobile platforms. It discusses trends in mobile devices and platforms, and provides an overview of iOS technologies and strengths. The key points are: Mobile devices are now more powerful and less controlled by carriers, opening opportunities for direct sales and monetization models like app stores. A great mobile product should do one thing exceptionally well through simplification and focus on the core idea. The presentation focuses on the iOS platform and its defining technologies like touch interfaces, personal devices, and standards that drive intuitive apps.
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Embracing mobile platforms | nascent at carmel ventures
- 1. Embracing Mobile Platforms Trends,Platforms & UX Driven Development. www.nascentgrp.com Carmel Ventures Workshop January 2011
- 2. A brand, productand service innovation consultancy. Working internationally for a wide range of global brands: SAP, Motorola, SanDisk, NDS, Kodak, Comverse, BetterPlace An expanding focus on the opportunities presented by mobile trends and devices. Carmel Ventures Workshop January 2011
- 3. Outline The Business Perspective ThePlatform Perspective iOS: Key Technologies / Strengths What Makes a Great Mobile Product? Building a Mobile Product: a UX Driven Approach New Products: Rapid Prototyping Carmel Ventures Workshop January 2011
- 4. Part 01 The BusinessPerspective Why Mobile Platforms? Carmel Ventures Workshop January 2011
- 5. The Business Perspective:Why Mobile Platforms? Why mobile platforms? Carmel Ventures Workshop January 2011
- 6. The Business Perspective:Why Mobile Platforms? Mobile devices are more powerful than ever. Carmel Ventures Workshop January 2011
- 7. The Business Perspective:Why Mobile Platforms? Carrier control is largely a thing of the past. Carmel Ventures Workshop January 2011
- 8. The Business Perspective:Why Mobile Platforms? Sell & deploy direct to consumers. App stores rule. Carmel Ventures Workshop January 2011
- 9. iOS App distribution: App Store InApp Purchase Enterprise Program Carmel Ventures Workshop January 2011
- 10. Android Market is fragmented: AndroidMarket Carrier Stores Amazon Store Each with it’s own database... Carmel Ventures Workshop January 2011
- 11. The Business Perspective:Why Mobile Platforms? New monetization opportunities. Ability to sell software to consumers in a super-easy way. Ability to monetize content. Who thought 2-3 years ago that NYT could sell content? that Wired could? that local newspapers could? Who thought you could sell indie software? —!for a mass market? Carmel Ventures Workshop January 2011
- 12. The Business Perspective:Why Mobile Platforms? There are different monetization models: Carmel Ventures Workshop January 2011
- 13. The Business Perspective:Why Mobile Platforms? Freemium ngmoco Rolando 2 Free Carmel Ventures Workshop January 2011
- 14. The Business Perspective:Why Mobile Platforms? Selling apps + in app purchases Borange Inc. Textie Free Carmel Ventures Workshop January 2011
- 15. The Business Perspective:Why Mobile Platforms? Free consumer app > big backend server product Airstrip Monitoring Remote Patient Monitoring Free Interfaces with a big, commercial server side solution that transmits this information to mobile devices. Carmel Ventures Workshop December 2010
- 16. The Business Perspective:Why Mobile Platforms? Free consumer app > extends web based ecosystem Tumblr Tumblr Free Carmel Ventures Workshop December 2010
- 17. The Business Perspective:Why Mobile Platforms? Selling apps Freemium Selling apps + in app purchases Free consumer app > big backend server product Banks, EMRs, etc. Free consumer app > extends web based ecosystem These sometimes drastically improve the web-based service: By an order of magnitude, twitter is better as a native iPhone app than as a web app. Subscription based charge Might have challenges on iOS. Carmel Ventures Workshop January 2011
- 18. The Business Perspective:Why Mobile Platforms? Opportunities A mobile app can expand our business outreach and make it possible for more people to engage with us, in broader use cases. Carmel Ventures Workshop January 2011
- 19. Part 02 The PlatformPerspective Carmel Ventures Workshop January 2011
- 20.
- 21. Devices Tablets != Smartphones iPad(not equal) iPhone Carmel Ventures Workshop January 2011
- 22. Platforms Native apps vs. WebApps vs. Mobile Web Content Native apps have many benefits Web-based content may have immediate advantages Carmel Ventures Workshop January 2011
- 23. The Business Perspective:Why Mobile Platforms? Other 7% The Most Used Mobile Safari Android 22% 11% Web Browsers November 2010 http://gs.statcounter.com/#mobile_browser- ww-monthly-200910-201009 Nokia 17% Opera 22% The Android browser, some BlackBerry & Nokia browsers, Safari are all BlackBerry based on WebKit. 19% Carmel Ventures Workshop January 2011
- 24. Operating systems iOS Android Blackberry Windows Phone7 WebOS MeeGo Carmel Ventures Workshop January 2011
- 25. Total U.S. Market& Smartphone Market Share October 2010 Source: The Nielsen Company Total U.S Market Share October 2010 U.S Smartphone OS Share October 2010 Smartphone 29.7% Apple iOS Windows 27.9% Mobile 14.0% RIM BlackBerry Android Feature Phone 27.4% 22.7% 70.3% Carmel Ventures Workshop January 2011
- 26. Which Platform? Choose theright platform for the job BlackBerry might be great for hardcore corporate business users Android might be good for stretching the boundaries of system integration Carmel Ventures Workshop January 2011
- 27. For the purposeof this talk We’ll focus on iOS: iPhone iPod Touch iPads Carmel Ventures Workshop January 2011
- 28. Part 03 iOS: KeyTechnologies & Strengths Carmel Ventures Workshop January 2011
- 29. iOS: Key Technologies& Strengths Touch Sensors Incredible displays Always connected Multitouch gestures Personal - almost intimate (continues) Carmel Ventures Workshop January 2011
- 30. iOS: Key Technologies& Strengths Platform is opinionated UI standards clearly defined Apps are small, precise, focused Apps run full screen Touch = immediacy, intuitiveness Carmel Ventures Workshop January 2011
- 31. Email on thedesktop battling for the user’s attention Carmel Ventures Workshop January 2011
- 32. Mail on an iPhone Carmel Ventures Workshop January 2011
- 33. Technologies (highlights) UI Kit Webkit LocationServices Audio / Video Playback / Streaming Limited Multitasking Push Notifications (continues) Carmel Ventures Workshop January 2011
- 34. Technologies (highlights) Core Animation CoreText QuickLook Accessory Support Airplay Carmel Ventures Workshop January 2011
- 35. Part 04 What Makesa Great Mobile Product? Carmel Ventures Workshop January 2011
- 36. What Makes aGreat Mobile Product? Do one thing exceptionally well. the best apps are laser-focused on a core idea. for most companies, this idea takes some time to take in. Carmel Ventures Workshop January 2011
- 37. Burbn, Inc. Instagram Free Instagram has gathered a whopping one million users in one month. Carmel Ventures Workshop January 2011
- 38. What Makes aGreat Mobile Product? Simplify. Simplify again. Small screens & limited resources should help us focus on the very essence of our product. Devices are strong, but not super-powered. This helps us focus. Squeeze only the very essence of your product. Carmel Ventures Workshop January 2011
- 39. Garrett Murray Ego $1.99 Carmel Ventures Workshop January 2011
- 40. Little Pixels Get Home $1.99 Carmel Ventures Workshop January 2011
- 41. What Makes aGreat Mobile Product? App = UX = Brand For most, the app is the only tangible part of your brand. Carmel Ventures Workshop January 2011
- 42. Skype Software Skype Free Skype brand is inseparable from Skype the app. It is the main touch point with it’s audiences. Far more significant than traditional touch points like it’s website. Carmel Ventures Workshop January 2011
- 43. What Makes aGreat Mobile Product? The UI is the app. Users perceive the UI as the product. They are unaware of everything else. Understanding this is key to planing the product’s scope & story. Carmel Ventures Workshop January 2011
- 44. Shazam Entertainment ltd. Shazam Free Carmel Ventures Workshop January 2011
- 45. What Makes aGreat Mobile Product? It’s not about you. Users don’t interact with you, they interact with one more app on their iPhone. Adhering to platform conventions & expectations can be crucial for success. Carmel Ventures Workshop January 2011
- 46. Twitter, Foursquare, Textie,Things, Design Observer Are just a few apps that I experience occasionally when using my iPhone. Carmel Ventures Workshop January 2011
- 47. What Makes aGreat Mobile Product? Guidelines Certain things are done in certain ways on each platform. Controls & elements have specific uses, sizes & behaviors. Misusing those can cause confusion & frustration. Carmel Ventures Workshop January 2011
- 48. Immersive App Utility App Productivity App WeightBot Weather Things Carmel Ventures Workshop January 2011
- 49. What Makes aGreat Mobile Product? Be platform specific. Cross-platform-ness might sound like a good idea, but as a strict requirement it might cripple innovation Carmel Ventures Workshop January 2011
- 50. Dropbox iPhone + Android Carmel Ventures Workshop January 2011
- 51. Yahoo Flickr iPhone Let’s compare this to the WP7 version... Carmel Ventures Workshop January 2011
- 52. Yahoo Flickr Windows Phone 7 Watch this video on: http://www.flickr.com/windows7/ Carmel Ventures Workshop January 2011
- 53. Twitter Inc. Twitter iPhone + Android Carmel Ventures Workshop January 2011
- 54. What Makes aGreat Mobile Product? Quick point to consider Mobile version != Porting existing software Carmel Ventures Workshop January 2011
- 55. What Makes aGreat Mobile Product? A good mobile app would: Fuse your company’s strengths with the platform’s sweet spots. Carmel Ventures Workshop January 2011
- 56. Guardian News & Media The Guardian Eyewitness Free Carmel Ventures Workshop January 2011
- 57. Part 05 Building aMobile Product a UX Driven Approach Carmel Ventures Workshop January 2011
- 58. Product Development: AUX-driven process The best apps are developed using a UX driven process. This is how apple does it. Carmel Ventures Workshop January 2011
- 59. Product Development: AUX-driven process At Apple: Apps are realized as pixel-perfect mockups first. Before any code is written. Carmel Ventures Workshop January 2011
- 60. Product Development: AUX-driven process So, What is UX driven development? Carmel Ventures Workshop January 2011
- 61. Product Development: AUX-driven process UX driven development is: Planning the product around empowering the user. Starting with the user interface. Carmel Ventures Workshop January 2011
- 62. Product Development: AUX-driven process The main output of this process is: A detailed planning of the product’s UI. We call this Schematics. Carmel Ventures Workshop January 2011
- 63. Product Development: AUX-driven process Schematics Carmel Ventures Workshop January 2011
- 64. Product Development: AUX-driven process Schematics align teams around visible, tangible functionality. Schematics reduce mistakes, misunderstandings & mishaps. Carmel Ventures Workshop January 2011
- 65. Product Development: AUX-driven process Let’s go through a typical process: Carmel Ventures Workshop January 2011
- 66. Product Development: AUX-driven process Concept to Product UX driven process Carmel Ventures Workshop January 2011
- 67. Product Development: AUX-driven process User Research (shadowing) Presentation at McKesson December 2010
- 68. Product Development: AUX-driven process Ideation Presentation at McKesson December 2010
- 69. Product Development: AUX-driven process Scope Definition NewCo TV UIphone Presentation at McKesson December 2010
- 70. Product Development: AUX-driven process Schematic Design Carmel Ventures Workshop January 2011
- 71. Product Development: AUX-driven process Visual Design
- 72. Product Development: AUX-driven process UX Design Process + Development Process Carmel Ventures Workshop January 2011
- 73. Product Development: AUX-driven process This process makes business sense: A detailed planning of the product’s UI sets expectations & nails down requirements. Carmel Ventures Workshop January 2011
- 74. Product Development: AUX-driven process This process usually results in: Internal alignment & motivation. Better product. Faster time to market. Better market traction. Carmel Ventures Workshop January 2011
- 75. Part 06 New Products:Rapid Prototyping Carmel Ventures Workshop January 2011
- 76. New Products: RapidPrototyping In a relatively small period of time A small group can plan, design & build a mockup/prototype that has tremendous impact. Mockups = a static visual design of a non-existing product / feature Carmel Ventures Workshop January 2011
- 77. Carmel Ventures Workshop January 2011
- 78. New Products: RapidPrototyping Mockups make theory tangible. Can persuade internally Clarify product needs A strong marketing tool Carmel Ventures Workshop January 2011
- 79. Part 07 UX drivenproduct development process Case study: tawkon Carmel Ventures Workshop January 2011
- 80. Part 08 Q&A Discussion Carmel VenturesWorkshop January 2011
- 81. Thank You. www.nascentgrp.com Carmel VenturesWorkshop January 2011