Aspirational Segmentation
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How UGG harnessed this new technique for developing and visualizing segmentations to inspire designers and marketers. Vital Findings and UGG presented Aspirational Segmentation at 2014 The Market Research Event
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For example, “push” brand messaging is thought of as reach and segmentation. But what about “push” marketing strategies that are more relevant and far reaching, such as social media integrations that are “baked” into the product from the outset? Think about Groupon and the rewards you earn from friend purchases as an example.
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Jim Conroy, Vice President EMEA, Sopheon
Grow & Prosper: Are Your Innovation Practices Inhibiting Success?
Innovation and new product development are cornerstones for growth in cosmetics and personal care, and yet remain a key difficulty to most companies. Ironically, success is commonly undermined by the internal practices and processes in place. By driving innovation performance, companies can achieve new product success through:
Maintaining “enough” idea as well as “good enough” ideas at the front end for a high-value development funnel
Accelerating time-to-market and meeting targeted product launch goals
Adapting portfolios quickly to respond to changing trends and consumer needs
Improving new product investment decision-making to focus resources on the highest value brand innovations and to contain risk
Interaction19: Future of Design Leadership
This talk explores three themes designers will need to do to transform their practice to thrive in the fourth industrial revolution.
What is Experience strategy?
The changing nature of strategy requires new ways of thinking and doing. Experience strategy is a systemic and an active form of strategy that drives brand coherence and builds brand relevance through constantly seeking new knowledge and new meanings
Fjord Design From Within
In an increasingly competitive market, we believe that businesses will no longer be able to rely on external partners alone to drive innovation. By bringing design capabilities in-house, brands will have the ability to respond rapidly to a world changing around them, adapting constantly to remain fresh and bring relevant innovation to market – becoming what we call a ‘Living Business’.
Our ‘Design from Within’ report describes three distinct approaches businesses can take in order to design and innovate internally. Each approach shares common goals - such as creating a culture which inspires creativity, and enabling the business to scale ideas from the drawing board to the marketplace –but the models differ according to the extent of a company’s involvement in them.
Presentation 3 of 4
This document discusses innovation, idea generation, prototyping, testing, sourcing and manufacturing. It begins by exploring inspiration behind globally adopted products and services. It then covers the innovation process including analyzing trends, testing prototypes, and sourcing and manufacturing options. The document outlines learning from industry professionals about developing products, services and concepts. It also discusses managing quality through total quality management.
Navigating Qualitative Research: New & Different Ideas
The document discusses using multiple qualitative research methodologies together. It provides examples of combining in-store interviews with online bulletin boards to understand a casual dining chain's customer experience. Another example combines post-quantitative online bulletin boards to better understand issues with a new concept. A third combines focus groups, online bulletin boards, and online focus groups to understand shopper behaviors across retail channels. Combining methods provides a more complete picture by understanding issues on different levels and from multiple perspectives.
ICEBERG Innovation - Summary of Slides for the 2014 Small Company - Big Busin...
Innovation is good for your bank account, but you have to get certain things right. Our mission is to assist companies and investors to "make innovation easier and more profitable".
These are the (Summary of) Slides for the 2014 Small Company - Big Business Workshop Series. Please note that many slides are not self-explanatory, so if you've missed the workshop and are interested in the content or our assistance or services then please contact us.
Phone in Australia: 1300 037679
www.ICEBERG-Innovation.com
Strategic smarts
This document provides an overview of the strategic planning process in advertising and marketing. It discusses key aspects of strategy including defining objectives and the desired consumer response, identifying the target audience, and developing messaging and positioning. The document also outlines the typical stages in strategic development from initial research to identifying insights, developing the strategic framework, creating briefs to guide creative work, and evaluating effectiveness. Research is depicted as informing strategic planning at each stage of concept development, testing, and ongoing brand tracking.
Smooth Collaboration With UX Designers by Zalando Sr PM
Main takeaways:
-Understanding the basic UX design process
-Establishing shared mental models and processes for engagement
-Practical tips for PMs to craft great products collaboratively with UX designers
AYANSINA IYANU DEBORAH_PRD3200 PRODUCT DESIGN SKILLS FOR PRODUCT MANAGERS_MOD...
The hypothetical pitch deck covered key aspects:
1. **Hypothetical Overview of Product Design Integration:**
- Presented a new marketing strategy incorporating hypothetical product design skills.
- Hypothetically emphasized alignment with disruptive industry leaders for a customer-centric approach.
2. **Hypothetical Enhancement of Product Success through Design Process:**
- Advocated for a hypothetical design process to drive hypothetical continuous product improvement.
- Hypothetically highlighted the iterative nature of design for sustained success.
3. **Hypothetical Application of Design Thinking to Marketing:**
- Convinced the hypothetical team of the importance of applying hypothetical design thinking to marketing.
- Hypothetically stressed the role of empathy and understanding hypothetical customer needs in crafting impactful campaigns.
4. **Hypothetical Best Practices and Examples:**
- Explored hypothetical best practices, illustrating how design thinking has hypothetically powered success in marketing.
- Showcased hypothetical real-world examples of industry disruptors achieving remarkable results through hypothetical customer-centric approaches.
OpsStars NYC Workshop | Operationalizing the Customer Experience
Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Tools for Venture Creation and Growth by Antonio Fonduca Venture Diplomat
How do you launch and grow a new venture initiative? What are the relevant tools and methodology to be applied? This is your blueprint and roadmap to take your first steps towards success.
Grow & Prosper: Are Your Innovation Practices Inhibiting Success?
This document discusses optimizing innovation practices to improve success. It identifies key decisions in the innovation lifecycle like portfolio prioritization and project funding. It also lists common challenges companies face around issues like meeting demand, fueling ideas, and planning for changing environments. The document then describes how one $20B company transformed its front end innovation by applying best practices. These practices enabled cross-functional decision making, increased the value of its innovation portfolio by 75% within 3 years, and reduced time to market. It concludes by noting the key is applying best practices in enterprise innovation performance and cross-functional decision making to define and manage innovation investments in order to increase success rates and value while decreasing time to market.
Fronteer Strategy Rooftop Flyer 2012
Explanation of our expert co-creation methodology, Rooftop: a hand-picked group of 8 experts working together with your team for 1 day to solve fundamental strategic challenges.
Smooth Collaboration With UX Designers by Zalando Sr PM
Main takeaways:
- Understanding the basic UX design process
- Establishing shared mental models and processes for engagement
- Practical tips for PMs to craft great products collaboratively with UX designers
Fast Fish Forum Presentation, 20 July 2016
The Fast Fish Forum is an opportunity for challengers of convention and drivers of progress to come together for the benefit of South African business and society. The forum consists of purposeful, committed and open-minded people across industries, organisations and roles who collaborate and learn together; creating a critical mass that drives innovative change in our country.
At the second event, held at the BSG offices on 20 July 2016, we discussed two highly topical subjects:
1. The changing role of the business analyst
2. Change management in the context of innovative change - how to start and sustain a Lean / Agile / DevOps movement
To find out more and join the conversation follow us @FastFishForum and http://bit.ly/fastfishforum.
Top-line Thoughts on Creating a Digital Organisation
This document discusses considerations for transforming a communications business into a digital organization. It covers rethinking the business model, accelerating transformation by looking at trends and disruption, the four pillars of digital transformation being data, insight, ideas, and expression. It also discusses business model canvassing, goals and challenges of the transformation, possible new business lines, organizational structure, and ensuring audience connection during the change process.
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How to Innovate...Strategically: What Innovation Approach Should You Use When?
How to Innovate...Strategically: What Innovation Approach Should You Use When?
Navigating Qualitative Research: New & Different Ideas
Navigating Qualitative Research: New & Different Ideas
ICEBERG Innovation - Summary of Slides for the 2014 Small Company - Big Busin...
ICEBERG Innovation - Summary of Slides for the 2014 Small Company - Big Busin...
Smooth Collaboration With UX Designers by Zalando Sr PM
Smooth Collaboration With UX Designers by Zalando Sr PM
AYANSINA IYANU DEBORAH_PRD3200 PRODUCT DESIGN SKILLS FOR PRODUCT MANAGERS_MOD...
AYANSINA IYANU DEBORAH_PRD3200 PRODUCT DESIGN SKILLS FOR PRODUCT MANAGERS_MOD...
OpsStars NYC Workshop | Operationalizing the Customer Experience
OpsStars NYC Workshop | Operationalizing the Customer Experience
Tools for Venture Creation and Growth by Antonio Fonduca Venture Diplomat
Tools for Venture Creation and Growth by Antonio Fonduca Venture Diplomat
Grow & Prosper: Are Your Innovation Practices Inhibiting Success?
Grow & Prosper: Are Your Innovation Practices Inhibiting Success?
Smooth Collaboration With UX Designers by Zalando Sr PM
Smooth Collaboration With UX Designers by Zalando Sr PM
Top-line Thoughts on Creating a Digital Organisation
Top-line Thoughts on Creating a Digital Organisation
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How a Segmentation Refresh Ignited Brand Growth.pdf
This presentation shares tips for successfully refreshing a segmentation - knowing when it's time to refresh, how to frame your market, how to prove your segments to inspire confidence and how to activate your segmentation to energize stakeholders.
PR Worthy Techniques To Make Research Go Further
This document discusses three PR-worthy research techniques:
1) Making a difficult choice modeling (DCM) study media-worthy by framing cost-benefit tradeoffs of transportation options in an accessible way.
2) Infiltrating an organization with an interactive website segmentation to engage a broad range of stakeholders in exploring insights.
3) Reducing screen time by delivering research findings through a shareable podcast format.
Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With...
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings’ Storytelling 360 approach creates stories that resonate more deeply and are more impactful by leveraging engagement strategies before, during and after the research. In this case study with diabetes tech company Dexcom from The Market Research Event, we demonstrate how we used the Storytelling 360 approach to make stakeholders an integral part of the insights story, creating major impact on marketing, targeting, and product development.
Quirks: Using A Segmentation to Craft Marketing Campaigns
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy and packaging/TV/social creative and workshops and playbooks to teach internal teams how to put the findings into practice.
Surviving the Cross-Platform Explosion: Lessons from The Walking Dead
The Walking Dead has been a ratings phenomenon, managing to grow it’s TV viewing audience during its first 6 seasons. The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing, and how shows can adapt to the new environment. Presented at the Media Insights Conference.
The Shift to Smartphone Dominance
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Future autonomous vehicle driver study
Vital Findings conducted this national study to understand current consumer perceptions and misconceptions of autonomous vehicles overall and by each level of autonomy.
Evangelizing Research to Inspire Action
This document discusses how research insights are often not used to drive business decisions due to a lack of awareness of the insights function's capabilities. It advocates for the use of visual tools like video storytelling, installations, photography, and infographics to better evangelize insights and inspire action. The document describes how one company, MetLife, partnered with a research firm to better understand customer journeys across products and identify opportunities through techniques like competitive reviews, trend research, personas, and workshops to engage stakeholders and enable business decisions.
Digital Purchase Journey
The infographic depicts consumers' transition from physical media to digital media and how the purchase process has changed as a result.
The 2013 Market Research Event Promotional Infographic
At the 2013 Market Research Event, Vital Findings partnered with The Market Research Event's conference organizers to design a custom infographic for the conference, which was available at the event and mailed to 10,000 leaders in the consumers insights industry.
D.I.Y. Insights Workshop Cards
The document describes several workshop formats for applying user research findings to product development. The workshops include immersion workshops where participants document their experience as customers to identify pain points and successes, prioritization workshops to organize insights by importance, co-creation workshops where customers and internal teams collaborate to create product prototypes, concept development workshops for ideating and prototyping new experience ideas, and persona workshops to personify target customers and develop solutions to their pain points. The workshops aim to make research findings actionable and inspire innovation.
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
Vital Findings presented at The Market Research Event 2012 along with Logitech, using insights workshops to turn research into action.
Download the whitepaper here: http://vitalfindings.com/images/TMRE_WhitepPaper.pdf
Download DIY Insights Workshop Card here:http://vitalfindings.com/images/DIYWorkshopInsightsCard.pdf
Presented by Jason Kramer, Managing Director of Vital Findings and Katy Mogal, Sr. Manager, Consumer
Insights/Innovation Lead of Logitech
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Quirks: Using A Segmentation to Craft Marketing Campaigns
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
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Amazing and On Point - Ramon Ray, USA TODAY
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
No Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Story Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering Your Online Visibility - Fernando Angulo
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Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Aspirational Segmentation
- 1. How UGG harnessed this new technique for developing and visualizing segmentations to inspire designers and marketers Aspirational SEGMENTATION THE MARKET RESEARCH EVENT OCT 2014
- 2. Jason Kramer MANAGING DIRECTOR TimTwichell CONSUMER INSIGHTS DIRECTOR
- 3. Justifying research in a non-research culture Lack of believers Tight timeline High stakes Research CHALLENGES
- 4. HIGH LEVEL OF CONSULTING: • Understand challenges • Research design • Expertise • Installation ABILITY TO WIN OVER AUDIENCES: • Speak to designers • Engage decision makers (CEO, BOD) Key CONSIDERATIONS
- 5. Segmentations focus on the CURRENT MARKET Connecting the Present TO THE FUTURE ASPIRATIONAL SEGMENTATION Designers focus on the FUTURE MARKET
- 7. Context-driven MARKET SCOPE Many segmentations ZOOM OUT… creating 5 segments and ignoring 1-2 Our approach was to ZOOM IN… creating 5 segments of valuable and addressable consumers
- 8. Binary statements force differentiation and prime for global application Describes Me Much Better Describes Me Somewhat Better Describes Me Somewhat Better Describes Me Much Better WARDROBE CONSISTENCY My wardrobe changes frequently with clothing trends O O O O My wardrobe is very consistent over time FASHION LEADERSHIP I am more fashionable than most of my friends O O O O My friends follow fashion trends more closely than I do Attitudinal MEASUREMENT
- 9. ATTITUDE-BASED SEGMENT Segmentation TECHNIQUE BEHAVIORS Attitudinal differentiators must have a behavioral manifestation SEGMENT 1 SEGMENT 2 SEGMENT 3 SEGMENT 4 SEGMENT 5 Brand Retailer Shoe Style Heelsv Sneakersv Flatsv Wedgesv Bootsv
- 12. Visual Segmentation SNAPSHOTS Typical Segmentation Preview Our Segmentation Preview
- 14. The stereotype is the clearest picture of the segment Recruiting the STEREOTYPE
- 18. Installation PRINCIPLES SIGHT TOUCH SOUND TASTE SMELL
- 19. Aspirational PERSONAS Build an aspirational persona, don’t use one respondent to represent the segment • Represent personas as they want the world to see them • Displayed items they want to own, not what they currently own • Probed on ideal décor, not actual decor