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Selling to the “D” Style
Style Characteristics
Extroverted + Direct = D Style
• High ego, dominant
• Fast paced and to the point
• Impatient
• Confident
• Disinterested in how the job is done
• Responds to direct confrontation
• Likes change and taking risk
• Greatest Fear- Being taken advantage of
High
Famous High
Slide 3 of 81©2017 PeopleKeys Duplication Prohibited
They buy products based on…
Remember to not waste their time
• Expediency
• Expert reviews
• Superior quality
• Ability to get results
Selling to a High
Do
• Be brief, direct and to the point
• Stay professional
• Focus on results or benefits
• Be decisive and unwavering when
explaining important points
• Be confident
• Disagree or agree with facts
• Allow them to “win”
• Be definite in your answers (yes or no)
• Move faster than normal
Don't
• Disagree with the person
• Be intimidated
• Answer with a “maybe”
• Overpromise
• Try to “trick” with gimmicks or misleading
claims
• Make them feel like they’ve been taken
advantage of
They want: Tangible results
Fear: Being taken advantage of; Loss of control; Losing to competition
Selling style: Bottom line

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Selling to the D style - DISC

  • 1. Selling to the “D” Style
  • 2. Style Characteristics Extroverted + Direct = D Style • High ego, dominant • Fast paced and to the point • Impatient • Confident • Disinterested in how the job is done • Responds to direct confrontation • Likes change and taking risk • Greatest Fear- Being taken advantage of High
  • 3. Famous High Slide 3 of 81©2017 PeopleKeys Duplication Prohibited
  • 4. They buy products based on… Remember to not waste their time • Expediency • Expert reviews • Superior quality • Ability to get results
  • 5. Selling to a High Do • Be brief, direct and to the point • Stay professional • Focus on results or benefits • Be decisive and unwavering when explaining important points • Be confident • Disagree or agree with facts • Allow them to “win” • Be definite in your answers (yes or no) • Move faster than normal Don't • Disagree with the person • Be intimidated • Answer with a “maybe” • Overpromise • Try to “trick” with gimmicks or misleading claims • Make them feel like they’ve been taken advantage of They want: Tangible results Fear: Being taken advantage of; Loss of control; Losing to competition Selling style: Bottom line

Editor's Notes

  1. Development of DISC. Covers the history and creation of the DISC system. This is a good way to ease back into the DISC training. Re-explain that the DISC system recognizes four distinct traits Dominance – Influence - Steadiness - Compliance As you will soon discover, these four traits have been recognized and acknowledged by scholars and thinkers throughout history.
  2. Introduce the D style - Dominant, Direct, Decisive - 3% of the population Other words to describe the D style: Demanding – Determined – Driven - Ambitious – Pioneering - Strong-willed - Competitive - Decisive – Independent
  3. Introduce the D style - Dominant, Direct, Decisive - 3% of the population Other words to describe the D style: Demanding – Determined – Driven - Ambitious – Pioneering - Strong-willed - Competitive - Decisive – Independent Explain that D’s are typically: good problem solvers, risk takers, self-starters and goal-oriented Introduce famous D’s Donald Trump - Oprah Winfrey - Martha Stewart - Simon Cowell Ask participants for examples of D’s they know
  4. Introduce the D style - Dominant, Direct, Decisive - 3% of the population Other words to describe the D style: Demanding – Determined – Driven - Ambitious – Pioneering - Strong-willed - Competitive - Decisive – Independent
  5. Introduce the D style - Dominant, Direct, Decisive - 3% of the population Other words to describe the D style: Demanding – Determined – Driven - Ambitious – Pioneering - Strong-willed - Competitive - Decisive – Independent