The document provides guidance on how to be assertive at work without being rude, aggressive, or a jerk. It discusses what assertiveness means, the benefits of being assertive, different communication styles, and 20 strategies to adopt assertive behaviors. These include managing negative emotions, being curious, expressing yourself effectively, and avoiding weak language. The overall message is that assertiveness is an important skill that can be learned to improve work performance, relationships, and well-being.
3. Professionals and
business-people who
want to speak up…
…To be more
confident, be a better
leader, get unstuck,
feel appreciated, and
be more successful.
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23. Understand what assertiveness
means and how it can help you
Recognize your
communication style
Identify what triggers your
non-assertive behavior
Adopt an assertive body
language
Develop 20 assertiveness
strategies
You Will …
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24. Content
Assertiveness Benefits
Assertiveness Meaning
4 Communication Types
5 Assertive Beliefs
Assertive Body Language
Assertive Expressions
20 Assertiveness Strategies
Next Steps
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45. What is Assertiveness?
It is the ability to express and defend
your needs, feelings, rights, desires,
requests in a calm and respectful way
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46. What is Assertiveness?
It’s about being thoughtful
without holding back.
Firm, decisive, powerful, and respectful.
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63. The 1st step to be assertive is
to recognize your
communication style…
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64. There are 4 Communication Types
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65. There are 4 Main Communication Types
Passive Aggressive Passive-aggressive Assertive
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66. Passive
Communicators
• Don’t express opinions
• Find it hard to make decisions
on their own
• Over justify actions
• Say ”sorry” a lot
• Avoid criticism & feedback
• Deny compliments
• Are people-pleasers
• Don’t ask for help
• Don’t make requests
• Don’t express themselves
• Crave acceptance
• Guilty, resentful, stressed
• Feel like a victim
• Fear rejection
• Have low confidence
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67. Aggressive
Communicators
• Don’t listen to others
• Interrupt often
• Always want to be right
• Force decisions on others
• Give harsh criticism
• Don’t give recognition or
compliments
• Express themselves but
disrespect others in the process
• Use control & command
• Are demanding
• Act hostile
• Use insults and accusations
• Fear losing control over others
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68. Passive-Aggressive
Communicators
• Are vague
• Over justify actions
• Blame others
• Use excuses
• Deny aggression
• Expect others to recognize their
sacrifices
• Use the silent treatment
• Don’t express themselves
directly
• Manipulate to get what they
want
• Guilty, resentful, stressed
• Feel like a victim
• Fear rejection
• Have low confidence
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69. Assertive
Communicators
• Know and protect their
boundaries and priorities
• Are deliberate about choices
• Disagree openly
• Have their own opinions
• Listen to others
• Take responsibility over their
actions
• Give and receive feedback &
praise effectively
• Say ”No”
• Ask for what they want
• Express confidence
• Respect others & themselves
• Are not rude or manipulating
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70. Aggressive
Communicators
• Don’t listen to others
• Interrupt often
• Always want to be right
• Force decisions on others
• Give harsh criticism
• Don’t give rec ognition or
compliments
• Express themselves but
disrespect others in the
process
• Use control & command
• Are demanding
• Act hostile
• Use insults and accusations
• Fear losing control over others
Assertive
Communicators
• Know and protect their
boundaries and priorities
• Are deliberate about
choices
• Disagree openly
• Have their own opinions
• Listen to others
• Take responsibility over their
actions
• Give and receive feedback
& praise effectively
• Say ” No”
• Ask for what they want
• Express confidence
• Respect others & themselves
• Are not rude or manipulating
Passive
Communicators
• Don’t express opinions
• Find it hard to make decisions
on their own
• Over justify actions
• Say ” sorry” a lot
• Avoid criticism & feedback
• Deny compliments
• Are people-pleasers
• Don’t ask for help
• Don’t make requests
• Don’t express themselves
• Crave acceptance
• Guilty, resentful, stressed
• Feel like a victim
• Fear rejection
• Have low confidence
Passive-Aggressive
Communicators
• Are vague
• Over justify actions
• Blame others
• Use excuses
• Deny aggression
• Expect others to recognize
their sacrifices
• Use the silent treatment
• Don’t express themselves
directly
• Manipulate to get what they
want
• Guilty, resentful, stressed
• Feel like a victim
• Fear rejection
• Have low confidence
75. Your Assertiveness Style Varies
by Authority Level
High Authority
CEO
Boss
Medium Authority
Colleague
Client
Low Authority
Employee
Friend
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76. Get the training for this
presentation at:
https://assertiveway.aweb.page/get
ahead
77. The 2nd step to become
assertive is to get the right
mindset…
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89. Assertive Body Language Elements
POSTURE EYE HANDS HEAD VOICE
Open,
Arms to side
Relaxed eye contact Open, visible,
palms up
Centered,
not tilted
Conversational,
firm
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101. Passive
Maybe… I think …
Perhaps…
Kind of
Only if it’s ok
with you
That’s fine
Whatever
works for you
I don’t know if it is a
good idea but …
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102. Aggressive
Forget it
Let me tell you why
you did that…
I am right
Do as I say
You are wrong
You’re stupid
This is how it
will be done
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103. Assertive
Could you…
I understand your
perspective and…
I feel…
My priority is…
Why did
you do
this?
Could you clarify this?
I think, I need,
I want…
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104. Get other free resources to help
you be more assertive:
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105. The 5th step to become
assertive is to adopt the 20
Assertive Strategies…
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113. Manage your
Negative Emotions
Journal your communication challenges
Identify your negative emotions
Question where they come from
Manage your negative emotions
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127. 15
Use “If … then …”
to communicate consequences
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128. Express Yourself
Share your intentions
Share your ideas, feelings and desires
Use “I” statements
Use “When … then I ….”
Use “If … then …” to communicate
consequences
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135. Avoid Weak
Language
Don’t say ”sorry” all the time
Don’t hesitate with “Maybe”, “I’m not
sure…”, ”I might be wrong…”
Don’t over justify. Keep it short
Complete your sentences
Use broken record technique
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136. 20 Assertive Strategies
Manage your Negative
Emotions
Journal your communication
challenges
Identify your negative emotions
Question where they come from
Be Curious
Listen actively
Don’t get defensive or blame
Investigate criticism
Ask clarifying questions
Use “And” not “But”
Question “should”, “must” and “have
to”
Express Yourself
Share your intentions
Share your ideas, feelings and
desires
Use “I” statements
Use “When … I ….”
Use “if … then …”
Avoid Weak Language
Don’t say ”sorry” all the time
Don’t hesitate
Don’t over-justify
Complete your sentences
Use broken record technique
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137. Get other free resources to help
you be more assertive:
https://assertiveway.com/free
139. ”The duty to
ourselves is
greater than
that we owe
others”
Louisa May Alcott
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140. Key Takeaways on How to Be Assertive
Non-assertive communication leads to many emotional and work problems
Assertiveness is about expressing your opinions, needs, desires and feelings with confidence, is not about being rude
or extroverted, and is a skill that can be learned
Assertiveness can boost confidence, happiness and your career
There are 4 communication types: passive, aggressive, passive-aggressive and assertive
Your assertiveness varies with the relationship closeness and the authority level
Assertive type believes in their value, in equality, in taking care of themselves and in their ability to change their
happiness
To be assertive, manage your negative emotions, be curious, express yourself and avoid weak language
Use assertive body language: open posture, relaxed eye contact, open hands, centered head, firm and
conversational voice
Adopt assertive expressions
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141. Thank you for letting us serve you!
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